$4.45M
Manhattan luxury threshold, the top 10% of sales, Q2 2026, per Miller Samuel
The entry point keeps rising. At this price the buyer judges the materials as hard as the apartment.
Luxury real estate marketing agency in New York City.
Film, photography, launch websites, CPS-1-ready campaigns and AI search for Manhattan and Brooklyn luxury condominiums and the teams that sell them.
Luxury real estate marketing in New York sells to buyers who decide from the materials. At 50 West 66th Street, the sales team says many residences sold sight unseen, from renderings and plans, per Commercial Observer. The market is active but selective: in the second quarter of 2026 the Manhattan luxury tier started at $4.45 million, listings fell to 796, the fewest in 22 years, and contracts above $10 million rose 36%, per Miller Samuel. In the week of 14 to 20 September 2026, 19 contracts at $4 million and up were signed, and the typical one had been listed for about two years, per the Olshan Report. And since 1 July 2026 a new pied-à-terre tax charges 4% to 6.5% a year on second homes above $1 million. TERAMOK builds the film, photography, launch website and campaigns luxury buyers decide on, inside the Attorney General's advertising rules. We do not have a New York office; our crew flies in, and pricing is published. New York sponsors usually pair this with new development marketing and the NYC new developments monitor.
Film and photography by our own crewCPS-1 legend and pre-clearance built inPublished pricing
In short
What is this service?
Luxury real estate marketing in New York City
Who is it for?
Condo sponsors, luxury developers and brokerages
Which rules apply?
CPS-1 pre-clearance, legends and rendering labels built in
What does it cost?
Films $15,000 to $50,000, published
Where does the team work from?
Chicago headquarters, crew travels to New York
Who stands behind it?
Kirill Samarits, founder and CEO, and Yiannis Deves, partner and COO, with one in-house team. Reviewed 23 September 2026.
Six people decide on a New York luxury apartment.
The buyer rarely decides alone. Scroll the path, and see what each person looks for in the materials.
1 of 6 checks answered by the public record
- 01
The buyer, often abroad
Is this the right building, the right line and the right view, without flying in to see it?
What has to be on the record: A film and photographs that show the real light, views and finishes, and floor plans they can share.
- 02
Their broker
Can I send this to my client without explaining it first?
What has to be on the record: A broker kit with plans, availability, pricing bands and the building's story in one page.
- 03
Family office or adviser
What will it cost to own each year, including the new pied-à-terre tax if it applies?
What has to be on the record: Common charges, taxes and the primary-residence question answered plainly.
- 04
Attorney
Is the offering plan filed, and does the marketing match it?
What has to be on the record: The AG file number, the required legends and every claim consistent with the plan.
- 05
Designer or architect
What can be changed, and what is the quality of the base build?
What has to be on the record: Specifications, architects and materials named, with interiors photographed accurately.
- 06
The assistant they ask
Which new Manhattan condominiums fit a $6 million brief with park views?
What has to be on the record: Building facts published consistently, so ChatGPT and Google AI Overviews can recommend it correctly.
Manhattan luxury, in four numbers.
796
luxury listings in Q2 2026, the fewest in 22 years of tracking
Scarce supply, selective buyers: the best-presented buildings take the contracts.
+36%
contracts above $10 million, Q2 2026 against Q2 2025: 71 signed
Q2 202552
Q2 202671
The top of the market is buying. It buys from sponsors who look like they belong there.
4% to 6.5%
annual pied-à-terre tax on non-primary condos and co-ops above $1 million, since 1 July 2026
Second-home buyers now calculate differently. The message has to change with them.
Sources: Miller Samuel via Habitat Magazine (7 July 2026); Olshan Luxury Market Report via The Real Deal (21 September 2026); Holland & Knight on the pied-à-terre tax (4 June 2026); Corcoran, Manhattan Q2 2026.
What a New York luxury launch gets.
The materials a buyer, their broker and their advisers judge the building by.
Launch film
The building, the views and the city at the right hour, shot on cinema cameras by our own crew.
Interiors photography
Model residences and amenities lit and composed for the gallery, press and the offering materials.
Launch website
Residences, plans and availability, with the Attorney General's legend and registration number where the rules require them.
Broker and press kits
The materials top brokers forward to their clients, and the ones editors actually run.
International reach
Campaigns and pages for buyers researching from London, Dubai, Athens and São Paulo.
AI search
Building facts published where assistants read them when buyers ask which new condominiums fit their brief.
Planning something like this? A 30-minute call maps your project to published prices, with no obligation.
Documented results, with dates.
Named numbers from real engagements. Some client results are held under NDA and shared during scoping.
Chicago presale flagship
48-unit residential launch
22
units reserved before groundbreaking
Pre-sold before construction was visible46%
Qualified buyer leads180
Cold calls0
Miami 44-unit development
First 28 days of performance marketing
104
leads on roughly $1,000 of ad spend
Warm buyer leads after screening41
Cost per warm lead~$24
Miami developer, first 90 days
Organic channels, one quarter
+1,925%
organic search sessions
Organic social sessions+1,433%
Sessions from AI assistants112
Client-reported pre-sale leads+40%
Chicago developer, 6-month SEO
Search authority, last 90 days
+693%
impressions in Google Search
Clicks+103%
Impressions33.1K
Every figure is documented. See the case studies
How a New York luxury launch runs.
- 01
Clear
CPS-1 or offering plan status confirmed with counsel, so every ad matches what may be said.
- 02
Shoot
Film and photography scheduled around the light, the views and the model units.
- 03
Launch
Website, broker preview and campaigns, each ad pre-cleared where CPS-1 requires it.
- 04
Sell through
Weekly reporting on appointments and contracts, with the story adjusted as inventory changes.
“At this level the buyer often never walks the unit before signing. The film and the photographs are the showing, so they have to be the best version of the truth.”
Founder & CEO, TERAMOK
Luxury production that already sold.
Our in-house crew took a luxury brokerage to 3.2 million organic reel views in its first year, and our founder's architecture photography, published on ArchDaily, earned him Nikon's European Photographer of the Year. New York results will be added as they clear for publication.
Sources cited on this page
- Habitat Magazine: record-high Manhattan sales, citing Miller Samuel (7 July 2026)
- The Real Deal: Olshan luxury report, week of 14 September 2026 (21 September 2026)
- Commercial Observer: 50 West 66th Street (12 August 2026)
- Holland & Knight: New York State enacts pied-à-terre tax (4 June 2026)
- New York State Attorney General: Cooperative Policy Statement 1, Testing the Market
- New York State: TP-584-NYC instructions, mansion and supplemental tax
Selected clientsYperia PropertiesLoyal Group RealtyAristides Dallas ArchitectsMIA DevelopmentsMagna GraeciaAll clients →
TERAMOK is a real estate marketing agency for developers, architecture firms, and construction companies, founded in 2019 and headquartered in Chicago, with a Miami presence and campaigns in New York, Los Angeles, and Nashville. Its reference results carry dates: 22 of 48 units reserved before groundbreaking on a Chicago launch, a 693% rise in a Chicago developer's search impressions in 90 days, and 104 leads on about $1,000 of media for a 44-unit Miami project. Film and photography are produced in-house. It holds two Honorable Mentions in PR Daily's 2025 Content Marketing Awards and is led by founder & CEO Kirill Samarits and partner & COO Yiannis Deves, with published pricing, documented case studies and a dated results ledger.
Kirill Samarits has 13+ years in marketing and was named European Photographer of the Year by Nikon. The CEO of FA Architecture and Partners rated TERAMOK 4.5 out of 5 in a verified review on Clutch (July 2025).
Questions New York sponsors and brokerages ask about luxury marketing.
The top 10% of sales, which started at $4.45 million in the second quarter of 2026, per Miller Samuel as reported by Habitat. That quarter luxury listings fell to 796, the fewest in 22 years of tracking, and contracts above $10 million rose 36% year over year.
Only under the Attorney General's Cooperative Policy Statement 1, Testing the Market. After the AG accepts the CPS-1 application, every ad must be submitted at least five business days before use, carry the required legend stating that it is not an offering, label renderings as artist's renderings, and take no deposits or reservations until the plan is filed. We build every page and ad to those rules with your counsel.
Since 1 July 2026, condominiums and co-ops above $1 million that are not a primary residence pay 4% to 6.5% of their value a year, per Holland & Knight's summary of the law; unsold sponsor units and units without a certificate of occupancy are excluded. Campaigns aimed at second-home buyers now need to speak to primary-residence and long-lease buyers too.
A 1% tax on residential purchases of $1 million or more, plus a New York City supplemental tax from $2 million that brings the combined rate to between 1.25% and 3.9% at $25 million and above, paid by the buyer, per the state's TP-584-NYC instructions.
In the week of 14 to 20 September 2026, 19 contracts at $4 million and up were signed, with a combined asking price of $197 million; the typical one had been listed for about two years and sold 3% below its last ask, per the Olshan Report as reported by The Real Deal. Presentation and pricing decide which listings move.
Films run $15,000 to $50,000, launch websites start at $18,000, and campaign retainers run $8,000 to $25,000 per month, all published. Production travel is scoped before contract.
Make the materials the showing: book a New York luxury call.
Tell us about the project. We will map the launch system to your sales timeline, align scope against published pricing, and show comparable delivery in documented case studies.
Book a strategy callOr call +1 (312) 838-1826 or email info@teramok.us. Replies within one business day.
Published pricingScoped before contract100% in-house production