Luxury real estate marketing agency for New York.

Shortlist on relevant property work, buyer understanding, production quality, search expertise and reporting transparency. Ask each team to walk through the same property brief and one comparable case. Compare their actual role and complete costs. TERAMOK is a provider of these services; this guide is not an independent best-agency ranking.

Yes. Define who supplies approved inventory and pricing, who clears the campaign, who owns each enquiry and how viewing outcomes return to reporting. TERAMOK handles the agreed marketing scope; your broker or sales team owns buyer follow-up, negotiation and closing.

For a hypothetical penthouse: a film establishes the terrace and views; the residence page explains layout, materials and availability; search and social bring relevant visitors to that page; a private-viewing request records property interest, budget range and timing. The listing team qualifies and schedules the viewing. This is an example workflow, not a performance forecast.

Agree the definition before launch. For example, a reachable contact interested in an available residence, with a stated budget range and purchase timing that the sales team accepts for follow-up. Report spam, duplicates, accepted enquiries, booked viewings and attended viewings separately. Enquiries are not sales.

We do not yet publish a Manhattan client result. Our named Loyal Group Realty case covers a luxury brokerage in Crete and shows relevant film, content and SEO work. It is evidence of that engagement, not proof of New York sales performance. Review the case study and ask which parts match your brief.

NYC applies a non-primary-residence surcharge to certain high-value homes. Applicability depends on property type, DOF valuation, use and exemptions; it does not apply automatically to every second home. Link buyers to the NYC Department of Finance guidance and have their advisers confirm the position. Marketing copy should use project-specific, counsel-approved information.

Separate purchase-related taxes from annual ownership costs. New York State imposes a 1% mansion tax from $1 million and a supplemental tax for qualifying NYC residential purchases from $2 million. The combined rate reaches 3.9% at $25 million. This is not a complete closing-cost estimate; the buyer’s attorney should confirm transaction-specific costs. See the state tax memorandum.

Agree a shot list and distribution plan with the owner and listing team. Remove personal details from public cuts and control access to sensitive plans. Confirm building-management permission, insurance, crew access and any location or drone approvals required for the actual shoot. Owner consent alone may not cover every approval.

A residence film costs $15,000 to $50,000. Naming plus identity for a trophy building: $25,000 minimum, $60,000 at most. Monthly launch programs: $8,000 at the low end, $25,000 at the top. Media is extra and sits in your accounts. Full detail on pricing. Request a written scope identifying production, website, management, media, travel and any applicable third-party costs before committing.

Bring the property or project URL, available inventory, indicative price band, launch stage, existing assets and the broker or sales-team contact. Tell us whether you need a film, a website or a connected launch. Agree goals and qualification criteria before setting a media budget.