
Pay for marketing the way an owner pays for a draw
I look at a contractor's marketing the way a lender looks at a draw schedule: money goes out against proof of progress. That is why every agreement we sign has three break points (30, 60 and 90 days in), and none runs a 12-month lock-in.
For most builders a social program from $3,500 monthly, or ads managed from $3,500 monthly, is the right first step, with every ad account in your company's name. If the leads are not the jobs you want by day 60, we change course or you stop.
