Case studies
50+ projects across two continents. The case studies below reflect a representative slice of TERAMOK's work in real estate development marketing: Greek market, US market, and selected pre-launch engagements still under NDA.
In summary: on a 48-unit Chicago development, TERAMOK produced 22 signed reservations before groundbreaking, 46% of the building. A client launch reel reached 3.2 million views in year one. A third client renewed for a three-year engagement after 156% engagement growth. Every result is measured against the project pro forma, not impressions.
Last updated: July 2026 · Documented outcomes, named clients where NDA allows
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Case 01 · Residential development · Chicago, 2026
A Chicago-based residential developer engaged TERAMOK ahead of a 48-unit launch with no brand presence, no digital infrastructure, and no buyer pipeline.
Challenge
A 48-unit pre-construction residential project entering presale in a competitive Chicago corridor. The developer had architectural plans, a sponsor team, and capital secured, but no brand, no website, no campaign assets, and no defined buyer profile. Sales velocity expectations from the lender required qualified reservations on the books before construction began.
Approach
TERAMOK built the full presale system from the ground up over a 7-month pre-construction window. The brand identity, positioning, and architectural narrative were developed first. The cinematic launch film and supporting reels were shot in-house with the RED/ARRI cinema kit. The launch website was built in Framer with residence pages, lead capture, and investor section. A targeted Meta and Google campaign launched alongside ongoing social content, all timed to broker preview, hard-hat tour, and topping out milestones.
Results
22 units under reservation by the time groundbreaking was announced. A pipeline of over 180 qualified buyer inquiries generated without a single cold call. Cost per qualified lead came in well below the competitive Chicago market average. The development entered construction with the sales team already engaged on serious buyer conversations rather than building a pipeline from zero.
Client name and project details withheld per NDA until public launch.
22
Units reserved before groundbreaking
180+
Qualified buyer inquiries generated
7 mo
Pre-construction campaign timeline
How TERAMOK measures success
TERAMOK measures real estate marketing success by what actually moves the project: signed reservations, qualified buyer pipeline value, ROAS on paid media, and contract renewals. Followers, impressions, and engagement rate are tracked but treated as input metrics not as the metrics that determine whether the work was worth doing. Every case study below reflects results in those terms.
The documentation standard
The industry norm for case studies is anonymous. TERAMOK documents differently.
No client name, no date, no market: that is what most agency case studies offer. Every case study on this page meets five conditions instead.
The results ledger
Every documented outcome, one page.
Read it the way an investor would: result, client, sector, market, date. Rows with an arrow open the full client story.
Metrics as published on teramok.us and client pages. References available during scoping, with client consent.
Ask for the full record →Case 02 · Luxury real estate · Greece, ongoing
A residential developer in the Greek market that needed to rebuild its digital brand from scratch and translate its portfolio into content buyers would actually engage with.
Challenge
Loyal Realty came to TERAMOK with a multi-project portfolio, an established but underleveraged Greek market presence, and a digital brand that was not generating qualified buyer inquiries at the scale the business needed. The visual quality of the content did not match the quality of the projects, and SEO authority was not strong enough to capture organic search demand.
Approach
TERAMOK rebuilt the brand presentation, produced cinema-grade content across the portfolio with the in-house RED/ARRI kit, and built a search and social system designed to generate organic visibility for both project-specific and category-level searches. The strategy emphasized platform-native reels for visual buyer recognition and long-form architectural content for evergreen search.
Results
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3.2 million reel views generated in the first year. Engagement up 440% year-over-year. 27 keywords ranking on page 1 of Google within 14 months, including high-commercial-intent buyer search terms. The brand became a referenceable name in the Greek residential development conversation, with developer-to-developer referrals contributing materially to subsequent business growth.
Case 03 · Real estate development · Greece, year three
A long-running engagement with a Greek residential developer where TERAMOK's role expanded from project-level marketing into the brand's primary creative and digital partner.
Challenge
MIA Developments needed a marketing partner that could operate at the same standard across multiple concurrent projects: sustained brand consistency, ongoing organic growth, and continuous campaign output. The business had grown beyond what an in-house team or a project-by-project agency could support.
Approach
TERAMOK operated as the embedded creative and digital team across MIA Developments' portfolio: cinema production, brand management, paid media, organic social, and digital strategy. The approach prioritized continuity over project-by-project execution, allowing brand consistency to compound across multiple developments and an extended client relationship to develop.
Results
Engagement up 156% across the portfolio. Organic audience growth that compounded year-over-year. The relationship renewed for a third year, a meaningful signal in a market where many agency engagements churn within 12 months. The work has continued to evolve as MIA expands.
Why it works
The presale system, the cinema production capability, the senior in-house team, and the strategic framework are unchanged across markets. What adjusts is the buyer profile, the channel mix, and the language: Greek for Athens, English for Chicago, English/Spanish/Portuguese for Miami. That portability is why TERAMOK was able to take the model that produced 50+ projects in Europe and operate it from Chicago for the US market.
See the visual portfolio
The case studies above explain how the system works. The TERAMOK client portfolio shows what it looks like: named developer brands, completed films, and project-by-project examples of how presale marketing, cinema production, and brand systems come together for residential and architectural clients across Europe and the US.
The distance traveled
Where clients started. Where they are now.
Drawn to scale from platform and client-reported metrics: the before bar is the size of the audience each brand had when TERAMOK took over.
The same system is now taking on a limited number of Chicago engagements.
Start the conversation →The record, by name
Named clients, documented in full.
By industry
The production standard behind these results: every campaign was produced in-house on more than $700,000 of RED and ARRI cinema equipment, by the senior crew that plans the strategy. Nothing outsourced.
See the production standard →FAQ
Common questions about TERAMOK results.
Why are some case studies under NDA?
Many residential developers prefer not to disclose marketing partnerships during pre-construction: competitive intelligence, broker dynamics, and capital partner messaging all factor in. TERAMOK respects those agreements and only publishes named case studies when the client confirms it is appropriate. Detailed metrics and references can typically be shared during scoping conversations under mutual NDA.
Can these results be replicated for a different development?
Specific metrics depend on price tier, market timing, competitive density, and media spend. The system that produced these results is repeatable, but TERAMOK never quotes specific numerical outcomes during early conversations because the variables are too project-specific. What we do commit to is the framework, the production quality, the strategic discipline, and a measurable presale plan with clear milestones.
How long until results show up after engagement starts?
Brand and website infrastructure typically launches 4-6 weeks after kickoff. Paid media campaigns produce measurable lead flow within the first 30 days of going live. SEO and organic positioning take 3-6 months to compound. The cumulative pre-construction campaign tends to produce the bulk of qualified pipeline in months 4 through 9 of the engagement, depending on sales timeline.
Are case study clients available as references?
Yes. References are available during the final scoping stages of an engagement, with the client's consent. We do not provide blind reference contacts on first call to protect the working relationship and respect the time of past clients.
What is TERAMOK's typical client retention?
Most TERAMOK developer engagements that begin as a single-project presale campaign extend into multi-project, multi-year retainers. The MIA Developments case is illustrative: a project-level engagement that grew into a 3-year integrated marketing partnership. The 50+ projects across the agency's history are concentrated across a smaller number of repeat client relationships.
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