Real estate marketing for New York developers, sponsors and design firms

We run launch marketing for New York buildings out of our Chicago headquarters and fly our own film crew in for every shoot.

Book a strategy callNYC new development data

Filings for new buildings in New York jumped in early 2026, and each of those projects will need a brand, a website and a sales story before it tops out. Strategy, websites and campaigns run from our Chicago headquarters with the same senior team on every call, and our own crew flies in for each shoot, scheduled around permits, light and the sales calendar. To see who is building, start with our NYC new development tracker, the 2026 list of active New York developers and our New York presale market 2026 report.

Book a strategy callNYC new development data
Five boroughs, run from ChicagoOwn crew flown in per shootPublished prices0% markup on media

Prepared for New York sponsors, owners and design studios by the TERAMOK strategy desk. Reviewed 3 October 2026.

Aerial of coastal villas and the sea, filmed by TERAMOK for Loyal Group Realty

Where New York building activity sits in 2026

In the first quarter of 2026, owners filed 577 new building applications across the city, up 74% on a year earlier, for 21.2 million proposed square feet (REBNY, as of May 2026). Multifamily made up 73% of that space. We take briefs from every borough.

ManhattanBrooklynQueensThe BronxStaten IslandLong Island CityDowntown BrooklynHarlemHudson YardsGreenpoint and Williamsburg

REBNY links the rebound to the expiry of the 421-a incentive. Its successor, 485-x, enacted in April 2024, asks rental projects of 100 units or more to set aside 25% of homes as affordable. A 2026 launch often has to market two products in one building.

Three New York briefs we take on

Pick the tab closest to your firm. Each one leads to a page written for that buyer.

Condo sponsors

Developers selling new condominium units off plan

The Attorney General regulates every condo ad, so the marketing calendar follows the filing calendar. Details on our New York condo launch page.

What this client checks

  • Has the offering plan been accepted for filing?
  • Do the renderings match the drawings?
  • When can the sales gallery open?

What to publish for them

  • An interest list that takes no reservations before acceptance
  • Renderings labeled as visualizations
  • A neighborhood film, not only a building film

Rental owners

Teams leasing up market-rate and 485-x buildings

Lease-up speed drives the refinancing date, and the affordable share follows HPD's lottery rules on a separate track. See multifamily lease-up in New York.

What this client checks

  • Weekly signed leases against the pro forma
  • Tour volume by channel
  • Lottery timing for the income-restricted units

What to publish for them

  • Floor-plan pages that load fast on a phone
  • Amenity film shot before opening day
  • Paid search tied to tour booking

Architecture studios

Design firms pitching owners, sponsors and boards

Owners now hire for emissions compliance and all-electric new builds, so a portfolio has to show performance work, not only beauty shots.

What this client checks

  • Finished-project photography
  • Proof of retrofit and code expertise
  • Who the principals are

What to publish for them

  • Case pages written around the owner's problem
  • Photography good enough for ArchDaily
  • Short films of completed interiors

Two documented results, and where they happened

Neither result is from New York. Both are TERAMOK-reported and show the launch and brand system we would bring to a New York building.

Chicago · West Loop condo launch
Before any concrete was poured
22 of 48
homes spoken for while the site was still empty
Qualified buyer leads behind them180
Cold calls madenone
Greece · MIA Developments
A three-year developer partnership
13K
organic followers built for the developer brand
Engagement, first year vs the prior year+149%
Case studyMIA Developments

Read the West Loop launch story and the MIA Developments case.

Kirill Samarits, Founder and CEO of TERAMOK
Kirill SamaritsFounder and CEO

Why there is no TERAMOK office in Manhattan

My view is simple: a client's budget belongs in the film, not in a Midtown lease. Strategy, websites and media buying never needed a desk on Park Avenue, and our crew travels with its own cameras.

What New York does demand is respect for process. Condo ads clear the Attorney General, lottery units clear HPD, and a drone takeoff needs an NYPD permit. We map those dates before we write a single headline.

If you want an agency down the block, hire one. If you want published prices and a team whose Chicago launch filled almost half a building before construction, let's talk.

What to settle before a New York launch

Four questions we ask every New York client on the first call.

When should the marketing start?

For a condo, the brand and interest site come first, cleared through the state's CPS-1 market-testing process. For a rental, plan the paid campaign about six months before the first move-in so tours fill the week the elevators start running.

What would a New York engagement cost?

Our launch retainers sit between $8,000 and $25,000 monthly. Pairing a new website with a three-month campaign lands from $50,000 up to $125,000. Ad spend goes into accounts in your name, untouched by any markup. See pricing.

Can we sell from renderings?

Yes, if they are honest. We build renderings and walkthroughs from your architect's plans and label them as visualizations. State condo ad rules also expect a rendering to show the real building, so ours start from the drawings.

Who else is building near us?

Our 2026 developer list names the most active firms, and the development tracker shows what is in the pipeline by neighborhood.

Before you hire us for a New York building

No. Our base is Chicago, and New York projects are run from there, with the crew flying in for shoots. We have no named New York clients yet, and we say so up front.

We lock shoot dates once the permits are clear, then fly in carrying the RED, ARRI and Inspire 3 drone we own. Drone takeoffs in the city need an NYPD permit filed at least 30 days ahead, so that application goes in first.

Results from Chicago, Miami and Europe, each labeled with its location. Two examples: 22 of 48 Chicago units reserved before groundbreaking, and a three-year brand partnership with MIA Developments in Greece.

A 485-x building markets two products. The market-rate units follow your own campaign, while the affordable share is leased through the city's lottery under HPD rules. We plan both calendars so neither stalls the other.

You never sign for 12 months. Every engagement has three checkpoints, on days 30, 60 and 90, and each one is your chance to stop. John Deves, our COO, owns scope and contracts.

Sources

  1. REBNY, Q1 2026 new building construction pipeline report, May 2026
  2. Nixon Peabody, developer's guide to the 485-x tax exemption, January 2025
  3. NY Department of Law, CPS-1 rules for condo market testing, 2018 edition
  4. NYPD, final rule on drone take-off and landing permits, 2023

Tell us what you are building in New York

Send the address, unit count and target launch month. John will come back with a scope built from our published prices.

Book a call

+1 (312) 838-1826 · info@teramok.us