Real estate marketing for New York developments.
Condo launches, presale systems, and architecture films for NY projects, run nationally from Chicago.
TERAMOK supports New York development and architecture marketing through a national operating model: strategy and performance from Chicago, with production trips aligned to NY milestones. We do not claim a local office; we provide structured launch systems with published pricing and in-house production. NY projects usually connect presale marketing services, architecture marketing services, published pricing, and case studies.
- Service
- Real estate marketing for New York
- Best for
- Condo developers, architecture firms, multifamily
- Model
- Remote system, on-location production trips
- Pricing
- Published rate sheet, travel scoped before contract
- Base
- Chicago HQ, serving New York nationally
- Social media
- Management, campaigns, and short-form production by the same in-house team
The same team and rate sheet in every market we serve.
The Manhattan new development market, in numbers.
Figures from Q2 2026 Manhattan brokerage market reports. We refresh this section quarterly, because a launch plan built on stale data is a launch plan built on hope.
median sale price, up 4.2%
Manhattan set a record median in Q2 2026 while months of supply sat below three. A supply-constrained market rewards developers who build presale demand early, before the comp set delivers.
New development pricing outpaced resale
New development average prices grew faster than the broader market year over year. Buyers are paying the premium for new product, but only where the brand and the story justify it.
Luxury inventory at a 22-year low
Just 796 luxury listings, down roughly 40% in a year. Scarcity is the tailwind; a launch that captures it with cinematic film and a real waitlist converts scarcity into signed contracts.
contracts up 54.5%
The deep luxury segment grew fastest, with the $20M-plus bracket up roughly a third. At those price points, buyers judge the marketing as a proxy for the building. The film is the first walkthrough.
Six things to verify before hiring a marketing agency for a New York project.
Published pricing
If you cannot see prices before the first call, you are negotiating blind. New York agencies rarely publish; ours is on the pricing page.
In-house production
Ask who actually shoots. Subcontracted crews add markup and lose the brand between briefs; one crew on owned RED and ARRI equipment does not.
Documented presale numbers
Ask for reservation counts before groundbreaking, and why any name is under NDA. The reference here: 22 of 48 units, 46% of the building, reserved before groundbreaking.
Integrated strategy from brand to leads
When brand, content, social, and paid media sit with different vendors, launches lose continuity between the story and the signed contract.
Reporting in reservations, not impressions
Impressions flatter every report. Cost per qualified lead and cost per signed contract are the numbers that pay the construction loan.
Development-cycle fluency
Reveal, sales launch, topping out, TCO: campaigns must land on the construction and offering timeline, not on a generic content calendar.
What NY projects get.
The full launch system, sequenced to your offering plan and sales timeline.
Condo launch campaigns
Brand, film, website, and paid media sequenced to the sales launch, measured in signed reservations.
Architecture films
Studio and project films for the firms designing the skyline, shot by our own traveling crew.
Launch websites
Development sites with inventory, gallery booking, and lead capture, engineered for search and AI retrieval.
Paid media
Buyer and broker targeting across Meta, Google, and YouTube, run from Chicago and reported weekly.
Search and AI visibility
Entity and content work so the project surfaces when NY buyers and brokers ask.
Social media management
Strategy, calendar, daily management, and reporting for development and firm accounts, run by the same senior team that builds the brand.
Videography for social media
Reels and short-form banked on each production trip and cut monthly, so the account publishes cinema-grade content between milestones.
Performance and lead generation
Campaigns engineered for qualified buyer and client leads, reported weekly in cost per lead and cost per signed contract, never impressions.
The New York launch field guide.
Answers to the questions developers and architecture firms actually search, from the work itself. Keep them even if you never call us.
When should presale marketing start?
Before construction is visible. Brand, story, and waitlist need months to compound, so the system should be live while the offering plan is still in preparation. The reference result, 22 of 48 units reserved before groundbreaking, came from starting before there was anything to photograph: the film and the story carried the launch until the building could.
How much should a development budget for marketing?
Model it from the sellout, not from habit: new developments commonly budget in the low single digits of projected sellout, weighted toward the launch window when demand is decided. Published pricing makes the model concrete: website from $18,000, film from $15,000, campaign retainers $8,000 to $25,000 per month, so a pro forma can carry real numbers instead of an allowance.
What makes a launch landing page actually convert?
One building, one page: film-first hero, floor plans with honest pricing, a lead form that routes to a human within minutes, and structured facts so search engines and AI assistants can retrieve the building correctly. Speed matters twice: page-load speed for buyers, response speed for leads.
What works on social media for a development?
Short-form video tied to real milestones: excavation, topping out, gallery opening, first residents. Two to four reels a week during launch windows, broker-facing cuts alongside buyer-facing ones, and answers in the comments within hours. Measure inquiries and qualified leads; follower counts do not sign contracts.
How long does SEO and AI search take to work?
Search compounds over months, not weeks, so it starts at brand stage: building name plus neighborhood queries, consistent facts across the site, and schema that AI assistants can cite. Paid media fills the gap while organic matures. Anyone promising page one in weeks is describing ads, not search.
Presale versus lease-up: what changes?
Presale sells contracts before completion and is measured in reservations and deposits; lease-up fills a finished building to stabilization and is measured in qualified tours and signed leases per week. Both need the same brand and film spine, but the funnel, the offers, and the weekly reporting are different systems.
NY submarkets we build campaigns around.
Targeting, creative, and landing pages tuned to the project's borough and buyer:
Launching elsewhere in the tri-state? Same model; ask on the call.
How a NY engagement runs.
Remote
Weeks 1–4: positioning, brand, and website built remotely with weekly reviews.
Fly in
Production trips timed to construction milestones and the sales gallery opening.
Launch
Campaigns live against the offering timeline, reported in reservations.
Compound
Milestone films, search, and retargeting through sellout.
Swipe or tap a step
“New York has the best creative market in the country and some of the least transparent pricing. We compete on the second part.”
Founder & CEO, TERAMOK
One in-house system across every market.
TERAMOK runs the same published-pricing system in Chicago, Miami, and every major US metro: 22 of 48 units reserved before groundbreaking on a recent development is the reference result.
Documented results.
Named numbers from real engagements. Some client results are held under NDA and shared during scoping.
Every figure is documented. See the case studies
TERAMOK is a real estate marketing and production agency founded in 2019, headquartered in Chicago with a Miami presence. The agency is specialized in the built environment: developers, architecture firms, and construction brands. It operates $700K+ of RED and ARRI cinema equipment in-house across 50+ delivered projects. It is led by founder & CEO Kirill Samarits and partner & COO Yiannis Deves, with published pricing and documented case studies.
Common questions from New York.
No, and we say so plainly. TERAMOK is headquartered in Chicago and serves New York nationally: strategy and web run remotely, and our in-house crew travels for production. Your budget buys the work, not Manhattan rent.
The same published rate sheet as every market: launch websites from $18,000, cinema production from $15,000, presale retainers $8,000 to $25,000 per month. Travel is scoped transparently before contract.
Yes, and most engagements do. We produce the brand, film, website, and campaigns; your sales team and local PR keep their lanes, with one shared calendar.
The same senior Chicago team that runs every market, reporting against reservations rather than impressions.
TERAMOK runs social media for developers and architecture firms as one system: strategy and calendar set against the sales or studio timeline, short-form video produced by our own crew on location trips, and daily management and reporting from the same senior team. Accounts are measured in inquiries and qualified leads, not follower counts.
Yes. Production trips are batched against construction and sales milestones, and each trip banks a month or more of short-form content: reels, walkthroughs, milestone films, and broker-facing cuts, shot on our own RED and ARRI equipment and edited in-house.
Verify four things: that the agency has shot architecture before, that production is in-house rather than subcontracted, that pricing is published, and that they can show measured outcomes for firms rather than just buildings. TERAMOK has produced for architecture firms since 2019, publishes its pricing, and shoots with its own crew.
The system sequences brand, film, website, and campaigns against the offering plan timeline, so qualified buyers are on a waitlist before the sales gallery opens. On a recent 48-unit launch this produced 22 reservations, 46% of the building, before groundbreaking. The same sequence is scoped to New York filing and sales milestones.
The reference is BUY GREECE, our own disclosed platform: 7M+ organic views and 90K website visitors, generating around 200 property leads per month at an average asking price of $1.1 million. The same organic content, search, and paid system is what we scope for New York developments and $1M-plus inventory.
Every engagement scoped and priced before contracts are signed.
Tell us about the project. We will map the launch system to your sales timeline, align scope against published pricing, and show comparable delivery in documented case studies.
Book a strategy call