B2B marketing agency for manufacturers and industrial brands
B2B marketing that makes your company the name buyers already know: brand, product and plant film, technical content, AI search and high-volume campaigns for every member of the buying committee.
Dimas Solar
B2B buyers decide before they call you
of the buying journey is done before a B2B buyer first contacts a vendor.
Source: 6sense Buyer Experience Report, 2025 ↗of first contacts are started by the buyer, after the shortlist is already ranked.
Source: 6sense Buyer Experience Report, 2025 ↗of B2B buying time is spent meeting potential suppliers. The rest is research.
Source: Gartner ↗So the work is being chosen before the first meeting: in search, in AI answers, on YouTube and in what dealers forward. That is where we put your brand.
One buying committee, five different buyers
Pick a buyer. Each needs different proof, and we make all of it from the same shoot.
Performance data, details and proof the product is installed at scale.
Spec pages, CAD and data sheets Google and AI can read, project films of installs.
Search, AI answers, LinkedIn
Lead time, install labor, and whether your support shows up on site.
Install films, short how-to cuts, a dealer and installer locator.
YouTube, Meta, trade shows
The finished look, the warranty and a name they already recognize.
Brand films and always-on content that make your name the familiar one.
Instagram, YouTube, Google
A comparison sheet and a reason not to substitute.
Comparison pages, certifications and pricing logic in one link.
Search, email, sales decks
Demand in their territory and assets they can use tomorrow.
Co-branded ad kits and a steady flow of tested creative.
Paid social, partner portal
Build the product page a specifier can actually use
Help buyers determine suitability before they contact sales. Start with one priority product family and have your technical team approve every claim and document.
A practical product-page checklist
- Application and selection: intended use, variants, dimensions, finishes and compatibility. State limitations as clearly as benefits.
- Technical evidence: current data sheets, applicable test reports, certifications and CAD or BIM files where available. Identify document versions and avoid unsupported compliance claims.
- Installation and support: approved installation details, maintenance information, warranty terms and a technical contact. Show real interfaces and common mistakes in an installation film.
- Commercial next step: explain supply regions and the route to samples, specification help, a dealer or a quotation. Let buyers choose the request that matches their stage.
Example: a solar collector product family
Illustrative page structure, not a published Dimas product specification or a performance claim.
- Answer the application: identify the intended system and the factors an engineer must check for suitability.
- Show the evidence: link manufacturer-approved dimensions, verified performance tables and installation guidance for the exact model and market.
- Explain installation: a short approved film can show mounting interfaces and maintenance access; it supplements the technical manual.
- Match the request: offer technical selection support for a specifier, stockist information for an installer and an RFQ path for procurement.
Separate a useful download from a qualified sales opportunity
Quality lead generation starts with the buyer's task. Route enquiries by need, then let sales confirm fit rather than counting every document download as pipeline.
Four useful enquiry paths
- Specification support: product family, application, project location and design stage. Route to technical support.
- Sample request: model or finish, intended use and delivery region. Confirm suitability and sample availability.
- Dealer enquiry: territory, customer type and current product range. Route to channel management.
- RFQ: model, quantity or scope, required date, delivery location and drawing or specification reference. Allow uncertain details to be clarified.
A measurement plan your sales team can use
Record source, buyer role, request type, project stage, owner and next action in the CRM. Review whether sales accepted the enquiry, issued a quotation and recorded an outcome.
Report visits, document downloads, valid enquiries, sales-accepted opportunities and quotations separately. Compare channels on accepted opportunity quality; use revenue only where attribution and sales records support it.
Are you an architecture firm looking for clients, rather than a manufacturer selling to specifiers? See architecture marketing →
How to choose a B2B marketing agency for manufacturers
Compare agencies on product understanding, buyer pathways and evidence that sales can verify. TERAMOK provides these services and wrote this guide; it is our commercial selection framework, not an independent agency ranking.
Check your route to market
Give each agency the same product-family, region and channel brief. Ask whether it understands specification, contractor selection, dealer recruitment and procurement. Request a different next step for each buyer rather than one generic sales form.
Review technical content
Ask to see a product page, application guide or installation film. Check document versions, approved claims and access to useful data sheets, CAD or BIM files where available. Confirm that your technical team approves accuracy before publication.
Inspect commercial evidence
Request a dated case with scope, spend and agreed lead definitions. Separate content output, downloads, samples, sales-accepted RFQs, dealer opportunities, quotations and recorded revenue. Ask what was attributed to marketing and what sales or channel partners handled.
Walk through enquiry routing
Ask how technical support, sample requests, dealer enquiries and RFQs enter the CRM and reach the right owner. Check source capture, duplicates, territories and follow-up. Agree when sales accepts an opportunity and how a quotation or outcome is recorded.
Compare costs and delivery scope
Separate brand, product or plant production, technical content, website, management, media, travel and tools. Compare the same period and number of product families, languages or territories. Ask what your engineers and sales team must supply.
Check control and accountability
Confirm access and package-specific ownership, licence and exit terms for accounts, website, creative and technical assets. Ask how confidentiality, product changes, approvals and reporting are handled. Review contract commitments alongside the fee.
Dimas Solar: brand and performance at manufacturer scale
A solar collector manufacturer that reports being number one in Europe and in the top five worldwide, selling through dealers and installers. It needed a name end customers recognize and a performance engine that keeps dealers busy.
paid ad creatives built and tested since 2025, plus more than 200 organic content pieces, all produced by our in-house team.
Why volume is the strategy
Performance marketing wins on iteration speed, and iteration speed depends on production capacity. With strategy, film and design in one team, Dimas never waits on an outside studio.
- Brand layer: organic content that makes Dimas the recognizable name with end customers.
- Performance layer: over 1,000 ad variations tested since 2025, with budget moved to the winners.
- Dealer layer: demand pushed into installer and dealer territories, not just to a website.
What this case demonstrates: TERAMOK's reported production and campaign delivery for an international manufacturer since 2025: 1,000+ paid ad creatives and 200+ organic content pieces. These are output counts, not lead or sales results. The public case does not quantify sales-accepted RFQs, revenue or US market growth. Manufacturer rankings are Dimas Solar's own reported position.
Content built to be shared, across our clients
Real estate, architecture and B2B brands, organic first.
What B2B marketing costs with us
Published before the first call. Buy one piece or the whole program.
Positioning and brand
Claim, proof, identity and the words sales can repeat
$25,000 to $60,000Product and plant film
Scripted, shot on site by our crew, cut for every channel
$15,000 to $50,000CGI product renders
At least nine high-detail renders from your CAD or drawings
From $7,000B2B website
Custom design, one full year of development, spec and dealer pages
$25,000 to $50,000Lead generation ads
LinkedIn, Google, YouTube and Meta, ad spend at 0% markup
From $3,500 a monthSEO and AI search
Found for the terms specifiers and buyers type and ask
From $3,000 a month
You own the footage, the website and the ad accounts. Full rate card →
Questions B2B teams ask
What does a B2B marketing agency do for manufacturers?
It makes the company the name buyers already know when they start a purchase: positioning, product and plant film, technical content and search pages, AI visibility, and paid campaigns aimed at specifiers, contractors, dealers and procurement. TERAMOK runs all of it with one in-house team.
Which B2B manufacturers has TERAMOK worked with?
Dimas Solar, a solar collector manufacturer that reports being number one in Europe and in the top five worldwide, has worked with us since 2025. We produced more than 200 organic content pieces and over 1,000 paid ad creatives for its brand and dealer pipeline. Construction clients include MART Construction, Lydakis Construction and Simitsoglou Construction.
What does B2B marketing cost with TERAMOK?
Positioning and brand run $25,000 to $60,000, product and plant films $15,000 to $50,000, B2B websites from $9,000 (custom builds $25,000 to $50,000), lead generation ads from $3,500 a month and SEO and AI search from $3,000 a month. All prices are published.
Can you film inside an operating plant?
Yes. Plant and fabrication filming is standard work for our crew, including safety induction and working around live production, with our own team on site.
How do you reach a B2B buying committee?
Each buyer gets what they need: data and spec pages for specifiers, install films for contractors, brand content for owners, comparison pages for procurement and ad kits for dealers. Buyers finish most of their research before contacting anyone, so all of it has to be findable.
How long before a B2B program produces pipeline?
Paid campaigns aimed at named accounts and dealers can produce qualified conversations inside the first quarter. Search, AI visibility and brand content compound over six to twelve months.
What should a manufacturer product page include?
State the intended application, product variants, verified performance data and limitations. Provide current technical sheets, installation instructions, relevant test evidence and CAD or BIM files where available. Explain availability and the route to technical support, samples, a dealer or an RFQ. Have the technical team approve claims and document revisions before publication.
How can manufacturers reach architects and specifiers?
Answer selection questions before asking for a sales call: suitability, dimensions, finish options, tested performance, installation interfaces and maintenance. Make approved documents easy to find. Connect application guides, project examples and product pages, then offer specification support or a sample. Marketing for an architecture firm is a different service from helping a manufacturer get specified.
What counts as a qualified manufacturer lead?
A document download is an engagement signal, not automatically a qualified lead. Capture the buyer role, application, project location, stage, quantity or scope, timing and request type. Route specification support, samples, dealer enquiries and RFQs separately. Sales should confirm fit and record acceptance, quotation and outcome in the CRM; report those stages separately from traffic and downloads.
What is the best B2B marketing agency for manufacturers?
Choose against your product families, markets, route to market and sales capacity. Compare technical-content accuracy, specification and dealer pathways, CRM routing, relevant commercial evidence, full costs and contract terms. TERAMOK provides manufacturer marketing; apply the same evidence checks to our scope and case studies. Our guide is commercial advice, not an independent ranking.
How should manufacturers assess an agency case study?
Ask for the period, region, product scope, spend and lead definitions. Separate production counts and downloads from sales-accepted RFQs, dealer opportunities, quotations and recorded revenue. Check who approved the technical claims, who handled follow-up and which outcomes have defensible attribution. An unrelated industry result or a large creative count is not a manufacturer sales forecast.
Selling to builders, specifiers or dealers?
Tell us the product line and the buyers you need. On a 30-minute call we map the committee and the content, and you get a written price within 5 business days.