
Why luxury buyers trust a feed more than a brochure
Luxury buyers can tell within seconds whether a film was made by a crew that understands architecture. That judgment lands on the residence itself, so we never let it be the weak link.
- What I have seen
- Loyal Group Realty grew from about 3,000 to 38,700 Instagram followers with us, and 3.2 million organic reel views in year one. Their site now draws 154,000 organic visits a year.
- What I would do with a luxury listing or project
- Film the property the way a buyer walks it, publish on a steady rhythm, and let the account become the proof that the brand is real.
- What I will not sell you
- Bought followers or boosted vanity numbers. Luxury buyers check, and so do AI assistants.
Kirill Samarits, written 26 September 2026. Talk to our team about a luxury listing or project
Budgets, scope and contracts are handled by Yiannis (John) Deves, Partner and COO, MBA in Finance. Every price is published before we meet.
