Real estate marketing agency in Chicago, led by Kirill Samarits

We market, film and sell real estate across Chicago and Illinois for developers, architects and builders. We also publish the research Chicago's launches are planned on, so our advice comes with numbers and dates.

22 of 48units reserved before groundbreaking, West Loop
+693%Google impressions in 90 days, Chicago developer
152Kactive users, +880.7%, Chicago pre-lease brand
29,196Google appearances for teramok.us in 12 months

Three calls on the Chicago market for 2026 and 2027

Kirill SamaritsWritten 5 October 2026, from our own research
77new-construction permits of $10M+ in Chicago since January 2025, most on the Near West Side

Your competition is on the same few blocks

What I would doStart the brand, renders and waitlist about six months before sales open, and give buyers one clear reason to choose your building over the one across the street.

Source: TERAMOK Chicago developer index, from city permit records →
4,000+homes in 26 office-to-residential conversions downtown, $1.8B reported investment

Loop conversions will lease against each other

What I would doBuild the waitlist before the TIF timeline sets your delivery date. The first corridor conversion was reportedly 57% leased before move-ins.

Source: TERAMOK Chicago Development Pipeline monitor, Q3 2026 →

Pick your sector

Every sector page has its own plan, prices and documented results. Below: the full Chicago guide.

Chicago's development wave, and how launches in it get sold.

TERAMOK is headquartered in Chicago. The numbers below come from our quarterly Chicago Development Pipeline monitor, compiled from city and industry reporting, with our own Chicago results beside them.

Updated 26 September 2026 · Reviewed by Kirill Samarits, Founder and CEO

Downtown Chicago, Q3 2026

26office-to-residential conversion projects underway
$1.8Breported investment in those conversions
4,000+housing units in the conversion pipeline
30%minimum affordable share on LaSalle corridor TIF deals

Largest named conversions (select one)

30 N LaSalle · The LoopConversion project. Largest named unit count in the pipeline.
  1. The first corridor conversion reached a reported 57% leased before move-ins, an early absorption benchmark for every building behind it.
  2. The four largest named projects put roughly 1,380 units into the Loop and Magnificent Mile, and TIF timelines cluster their delivery windows, so lease-ups will compete for the same renters at the same time.
  3. A 30% affordability floor means two renter profiles under one property brand: campaigns have to run on two tracks without diluting the building.

Sources: City of Chicago Department of Planning and Development, Multi-Housing News, Bisnow Chicago, CBS News Chicago. Full Chicago Development Pipeline monitor.

Marketing agency for real estate in Chicago: quick answers

Which marketing agency works with real estate developers in Chicago?

TERAMOK is a Chicago-based marketing agency for developers, architects and contractors, running presales, lease-ups, branding, film, SEO and AI search from one in-house team. A West Loop launch it marketed reserved 22 of 48 units before groundbreaking.

What does Chicago real estate marketing cost?

TERAMOK publishes its pricing: campaign retainers of $8,000 to $25,000 a month, launch websites from $25,000, film from $15,000 and brand identity from $25,000. Ad spend stays in your own accounts at 0% markup.

Do you do real estate branding in Chicago?

Yes: naming, identity and positioning for buildings that compete with the city's landmarks, from $25,000. See our Chicago real estate branding page.

Real estate marketing in Chicago and Illinois, sector by sector

Every sector sells differently, so every plan starts from your goal, not from a service menu. Find the work closest to yours: each card says what we aim for, how we do it, what it costs and what it has already done for a client.

Condo and mixed-use developers

Goal: Reserve units before your lender's presale date.

  1. Position the building and name it
  2. Labeled renders and a walkthrough film from your drawings
  3. A launch website with a reservation path
  4. Waitlist ads, broker previews and weekly reservation reports
Full launch programs $8,000 to $25,000 a month22 of 48 units (46%) reserved before groundbreaking in the West Loop, from 180 qualified leads and zero cold callsNew development marketing in Chicago →

Multifamily, build-to-rent and Loop conversions

Goal: Reach stabilization before the concessions around you set your rents.

  1. A leasing website that answers renters' questions
  2. Tour-ready film and photography
  3. Search, Maps and paid media aimed at your renter profile
  4. Reports in tours and signed leases, not clicks
Buildings already leasing: $9,000 launch, then $6,000 a monthA Chicago pre-lease brand reached 152K active users, up 880.7% year over year, with website, paid media and social run as one planMultifamily marketing in Chicago →

Homebuilders and suburban communities across Illinois

Goal: Fill the model home with buyers who are ready to buy.

  1. A community website with homes, lots and prices
  2. Google and Meta lead generation by commute and school area
  3. Model-home film and photography
  4. Lead screening before your sales team calls
Campaigns from $8,000 a month, media paid directly by youLead generation reference: 104 leads on about $1,000 of first-month spend for a 44-unit project, 41 warm after screening (Miami)Developer marketing →

Luxury listings and brokerages

Goal: Sell high-end homes faster and win the next listing.

  1. Cinematic listing films and photography
  2. Agent and brokerage brand
  3. Social content that keeps working after the sale
  4. Search visibility for the neighborhoods you sell
Films from $15,000, social from $3,500 a monthLoyal Group Realty: 3.2M organic reel views in year oneLuxury real estate marketing →

Architecture and design firms

Goal: Win better commissions from the clients you want.

  1. Project films and photography by our own crew
  2. A projects-first website
  3. Award entries and press pitches
  4. Search and AI answers for the work you want more of
Films from $15,000, websites from $25,000Aristides Dallas Architects grew from 8,000 to 20,000 followers with our content since 2021Architecture marketing in Chicago →

General contractors, trades and building products

Goal: Get on better bid lists and book better jobs.

  1. Project reels and site film
  2. Capability pages owners can forward
  3. Google Maps and local search
  4. Lead generation for the jobs you actually want
Chicago lead program, quoted after a short audit30 qualified leads in 90 days, or the fee is waivedContractor marketing in Chicago →

Chicago real estate marketing results, with dates

Read from analytics accounts we operate and published unedited on our receipts page. Client-reported figures are labeled, and results under NDA are shared during scoping.

  • Chicago presale22 of 48units reserved before groundbreaking on a West Loop launch, 46% of the building, with zero cold calls
  • Chicago developer SEO+693%Google search impressions in 90 days for a Chicago development company, with clicks up 103%
  • Chicago lease-up152Kactive users in a year for a Chicago pre-lease brand, up 880.7%
  • Lead generation, Miami~$24per warm buyer lead: 104 leads on about $1,000 of first-month spend, 41 warm
  • AI search112sessions from AI assistants like ChatGPT in 90 days for a Miami developer
  • Recognition2Honorable Mentions, PR Daily 2025 Content Marketing Awards

Check them: Results ledger · The receipts, published unedited · West Loop case study · Chicago developer SEO

Lead generation, websites, branding and SEO: what each one does

Plain answers to what you are buying. Most projects need three or four of these working together, run by one team so they tell one story.

Lead generation

Ads and search that bring you buyers, renters or clients who have raised their hand, screened before they reach your sales team.

You need it when You have units, homes or capacity to fill on a date.Paid media from $3,500 a month →

Launch websites

The online sales gallery for a building or a firm: residences or projects, prices, and a way to reserve or book.

You need it when You are launching, or your site is losing buyers.$25,000 to $50,000, one time →

Landing pages

One page, one offer, one action, built for a specific campaign, audience or release.

You need it when You are running ads and need them to convert.Built inside campaign programs →

Brand and naming

The name, identity and story that make a building or firm easy to choose and hard to forget.

You need it when Before anything is printed, filmed or advertised.$25,000 to $60,000 →

Brand awareness

Film, social and PR that put the project in front of the right people again and again, so the name is known before the ask.

You need it when Months before sales open, and all the way through.Social from $3,500 a month →

SEO and AI search

Pages Google and assistants like ChatGPT trust enough to show and recommend when buyers search.

You need it when You want demand that keeps coming without paying per click.From $3,000 a month →

Film and photography

Cinema-grade films, photos and renders labeled as visualizations, made by our own crew.

You need it when Every stage, from renders before groundbreaking to the finished homes.Films from $15,000 →

Real estate PR

Press, awards and features that give buyers and investors a third party to believe.

You need it when Launches, milestones and major deliveries.Scoped with the launch →

A field note on the Chicago market

Your competition in Chicago is on the same few blocks

When we compiled the city's permit records for our Chicago developer index, 77 new-construction permits of $10 million or more had been issued since January 2025, and the Near West Side had more of them than any other community area. West Town and the Near North Side came next. On LaSalle Street, office-to-residential conversions are adding rental units to the Loop at the same time.

For a developer, that means a Fulton Market or West Loop launch in 2026 or 2027 is not marketing against the city. It is marketing against three or four buildings within walking distance, often delivering in the same season, to the same buyers and renters.

Kirill SamaritsKirill SamaritsFounder and CEO, TERAMOK · See the index
What I would doStart the brand, the renders and the waitlist about six months before sales open, and give buyers one clear reason to choose your building over the one across the street.
What I won't doLaunch late and try to buy the lost months back with discounts.

Where Chicago's launches are concentrated

Each corridor has its own buyers, price tier and competition, so each gets its own plan for search, paid media and film.

  • Fulton Market and the West LoopThe heaviest concentration of $10M+ permits in the city: high-rise residential, mixed-use and boutique condos competing for the same buyers.
  • The Loop and LaSalle StreetOffice-to-residential conversions delivering rental units into the downtown pool, often in the same leasing season.
  • River North, Streeterville and the Gold CoastLuxury condos, towers and historic conversions, where the brand and the film carry most of the price.
  • West Town, Wicker Park and BucktownBoutique condos, design-build and mixed-use infill, second only to the Near West Side for large permits.
  • South LoopLarge residential and mixed-use projects around The 78, where new supply arrives in waves.
  • Lincoln Park and Logan SquareBoutique residential and luxury single-family, where buyers compare block by block.
  • Goose IslandLarge mixed-use redevelopment, including Onni Group's Halsted Pointe.
  • Chicagoland suburbsLuxury residential and design-build in Hinsdale, Winnetka, Lake Forest, Highland Park and Naperville.

Sourced data: Chicago's most active developers, 2026 · Chicago development pipeline monitor

Who you work with

A senior team on every project, with film and photography by our own crew. No handoff to juniors after the pitch.

Kirill Samarits, Founder and CEO of TERAMOK

Kirill Samarits

Founder and CEO

Strategy, presale campaigns, paid media and AI search. Real estate marketing executive and entrepreneur, 13+ years in marketing, computer engineer by training.

LinkedIn →
Yiannis (John) Deves, Partner and COO of TERAMOK

Yiannis (John) Deves

Partner and COO

Budgets, scope, contracts and production operations. MBA in Finance, so every plan is read against your pro forma before it starts.

About the team →

Straight answers for Chicago

How much does real estate marketing cost in Chicago?

With TERAMOK, full launch programs run $8,000 to $25,000 a month, buildings already selling or leasing start with a $9,000 launch and $6,000 a month, launch websites cost $25,000 to $50,000, films start at $15,000 and brand identity at $25,000. Ad spend is paid by you directly to the platforms, at 0% markup. Every price is published on our pricing page.

How do I choose a real estate marketing agency in Chicago?

Ask six things: a dated result on a building like yours, what buyers will see before the building exists, what it costs in total, who owns the accounts and files, who vouches for them, and what happens in the first 90 days. An agency that cannot answer all six in writing before you sign is guessing.

How do you generate leads for a Chicago real estate development?

We build the waitlist before sales open: a launch website, labeled renders and film, then Google and Meta campaigns aimed at the buyers most likely to reserve, with every lead screened before it reaches your sales team. On a West Loop launch that produced 180 qualified leads and 22 reservations out of 48 units before groundbreaking.

What is the difference between a website and a landing page?

A website is the full online sales gallery: every residence or project, prices, the story and the team. A landing page is one page built for one campaign and one action, like joining the waitlist or booking a tour. Most launches need both.

When should a Chicago developer start marketing a new building?

About six months before sales open, so the brand, renders, website and waitlist are ready on day one. In the Near West Side and the Loop, where several projects deliver in the same season, earlier is cheaper than discounting later.

Where is TERAMOK based?

TERAMOK is headquartered in Chicago, Illinois, and works across Chicagoland and the United States. Our own crew shoots on location in the city.

Does TERAMOK work outside real estate?

No. We work for developers, multifamily operators, architecture and design firms, contractors and building-product brands. We do not take on consumer, ecommerce or software clients.

Do you work in the Chicago suburbs?

Yes. Alongside the city's development corridors we work on luxury residential and design-build projects in suburbs such as Hinsdale, Winnetka, Lake Forest, Highland Park and Naperville.

Are you taking on new Chicago clients?

Yes, a limited number at a time so the senior team stays on every project. Book a strategy call with a date in mind: a launch, a lease-up, or a bid cycle.

More: Full price list · All straight answers · Results ledger

Building or launching in Chicago?

Book a 30-minute call with our team. We will look at your timeline, tell you what we would do in the first 90 days and what it would cost, and say plainly if we are not the right fit.