Pricing
Real estate marketing pricing — published, not negotiated.
Every TERAMOK engagement is scoped and quoted before contracts are signed. The numbers below are real ranges from real engagements — not anchor pricing, not bait pricing, not the upsell-from-here number.
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How TERAMOK prices
Pricing philosophy: scope first, price second, never the reverse.
Most real estate marketing agencies quote a price first and then back-fill scope around it. TERAMOK works the other way around. We start with what the development actually needs to hit its presale targets — buyer profile, sales timeline, production scope, channel mix, market dynamics — and then build the engagement and price together. The result is a number that reflects the actual work, not a number designed to win the bid.
No retainer lock-ins. No undisclosed media spend markups. No surprise change orders. Every project is quoted before contracts are signed, and every line item is explained.
Service pricing
Published price ranges by service.
Presale marketing campaigns — $8,000 to $25,000 per month
Full presale marketing system for residential and mixed-use developments. Brand identity, cinematic launch campaign, presale website, paid media, social, and ongoing reporting — all timed to your sales milestones. Most engagements run 6 to 12 months from kickoff through topping out, scoped per project. Includes everything in the development launch website tier.
Development launch websites — $18,000 to $35,000
Presale-focused website for a residential development. Cinematic video-first design, residence pages, lead capture, investor section, full SEO and GEO foundation. Built in Framer. Standalone websites without a campaign retainer typically run $18,000 to $35,000 depending on scope. Single-development microsites for smaller projects: $8,000 to $15,000. Website plus 3-month launch campaign: $35,000 to $60,000.
Cinema-grade production — $15,000 to $50,000 per film
In-house cinematic brand films, architectural cinematography, lifestyle production, investor pitch films. Single brand films from $15,000. Multi-day shoots with talent and architectural reveal: $25,000 to $50,000. Full launch production package across multiple shoots and deliverables: $50,000+. RED and ARRI cinema equipment and senior in-house crew included; no rental markups.
Brand building & investor storytelling — $12,000 to $25,000
Standalone brand identity for a residential development including naming, positioning, logo, identity system, and architectural narrative. Investor pitch material is priced separately based on the capital raise scope. Brand work is also bundled into full presale campaign retainers and development launch website packages.
Paid media management — included in presale retainer or $5,000+/month standalone
Meta, Google, YouTube, and LinkedIn campaigns for residential developments. Included in full presale campaign retainers ($8,000–$25,000/month). Standalone management for developers with existing creative pipeline: $5,000+/month plus media spend. Media spend is paid directly by the client to platforms — never marked up by TERAMOK. Historical client ROAS 8x to 15x.
SEO & Generative Engine Optimization — included in launch website or $3,000+/month
Full technical SEO and GEO foundation included in every TERAMOK launch website ($18,000+). Standalone SEO retainers for existing developer websites: $3,000+/month for ongoing content, technical optimization, and ranking maintenance. Audits and one-time GEO upgrades scoped per project.
Architecture firm marketing — $15,000+ per film, $18,000+ for studio website
Studio brand films from $25,000. Per-project portfolio films from $15,000 (often shot in series across multiple completed projects for cost efficiency). Studio website plus identity system from $18,000. Multi-project annual production retainers available for firms with continuous portfolio output.
Social media management — included in presale retainer or $4,000+/month
Platform-native content for Instagram, LinkedIn, and YouTube. Included in full presale campaign retainers and architecture firm marketing engagements. Standalone management for clients with existing creative pipelines: $4,000+/month plus production costs. We do not take on social-only engagements without a content production component — content quality determines social performance.
What drives pricing
Cost factors that move you within or beyond these ranges.
Project scale & price tier
Ultra-luxury and branded residence developments require higher production standards, more sophisticated buyer targeting, and often multi-language campaigns. These typically scope toward the upper end of every range. Boutique residential projects at lower price tiers scope at the lower end.
Production volume
A single brand film is meaningfully different from a six-film campaign. The cost per film drops with volume — multi-film engagements deliver significantly better unit economics than one-off productions and are how most TERAMOK developer engagements are structured.
Sales timeline pressure
Short pre-construction windows compress production timelines and concentrate work into fewer months. Compressed timelines tend to scope toward the upper end of the retainer range. Multi-quarter campaigns with longer runways typically scope toward the lower end at the same scope.
Existing assets
Developments that come with existing brand assets, completed renderings, and prior campaign creative scope at the lower end. Developments starting from a blank slate require more upfront strategic and creative work and scope accordingly.
Engagement process
From first call to delivered work.
1. 30-minute strategy call
No deck, no pitch. We walk through your project, your sales timeline, your existing assets, and what the development needs to do. By the end of the call you have a clear sense of whether TERAMOK is the right fit — and we have enough context to scope the work seriously.
2. Written scope and quote
Within 5 business days of the strategy call, you receive a written scope of work with deliverables, timeline, and price. The price is the price — not a starting point. Either it works or it does not, and the next step is yours to make.
3. Contract & kickoff
Standard contract, signed both sides. 50% of the engagement fee at kickoff (or first month for retainers), balance per the contracted milestones. Project lead, account team, and senior creative crew assigned. Kickoff workshop scheduled within 5-7 business days.
4. Kickoff & discovery (week 1)
Full-team kickoff workshop. Buyer profile mapped. Sales timeline confirmed. Brand and production scope finalized. By end of week 1 the project plan is locked and creative starts.
5. Production, launch, and ongoing campaign
Brand and creative work runs in parallel weeks 2-6. Cinema production scheduled around access windows. Launch website built in Framer. Campaign goes live with first creative round. Ongoing optimization, reporting, and content production through the contracted engagement window.
FAQ
Common questions about TERAMOK pricing.
Why publish pricing publicly when most agencies don't?
Real estate developers value time, and the agency pricing dance wastes it. Publishing real ranges lets prospects self-qualify before a call and lets us spend the call on strategy instead of price discovery. It also reflects how TERAMOK operates internally — pricing is a function of scope, not a function of how badly we want the deal.
Do you negotiate or discount?
Pricing is the pricing. We adjust scope to fit budget — fewer films, smaller campaign window, simpler website tier — but we do not discount the rate sheet. Discounting would mean either we overpriced the work the first time or we are now underpricing it, and neither serves a long-term partnership. Multi-project and multi-year retainers receive structural pricing that reflects volume, not negotiation.
Are media spend and third-party costs included?
No. Media spend (Meta, Google, LinkedIn, YouTube ad budget) is paid directly by the client to the platforms. Talent fees, location fees, and similar third-party production costs are passed through at cost with no markup. TERAMOK is paid for strategy, creative, and execution — never for the media or the third-party costs.
What if my project is smaller than your typical engagement?
For smaller boutique projects we offer microsite and per-deliverable scopes (single-development microsites from $8,000, single brand films from $15,000). Below those tiers we are usually not the right fit — the agencies that operate at lower price points are running a different model with different production standards, and the work TERAMOK does costs what it costs to deliver well.
Does pricing change between Chicago and Miami markets?
The framework is the same. Ultra-luxury Miami engagements often scope toward the upper end of every range given the production complexity and international media targeting required, but the published structure and the transparency are unchanged across markets.
Can pricing be invoiced internationally or in non-USD currencies?
For US engagements (Chicago, Miami) all pricing is USD and contracts run through TERAMOK LLC. For Greek and EU engagements through the partner office in Athens, contracts run through TERAMOK Advertising Agency in EUR. Cross-border engagements are scoped per-project.
Ready to scope your engagement?
Book a 30-minute call. No deck. No pitch. We walk through your project and tell you whether and how TERAMOK fits — with a real number on the table within 5 business days if it does.
Book a strategy call →