
New development marketing agency in Dallas
Dallas sells two kinds of new homes at once: branded towers in Uptown and for-sale communities up the Tollway. We build the launch for whichever one is yours.
- $1.5M to $20Mprices at the Dallas Edition residences, due 2028
- 11,290homes started across DFW in Q2 2026, down 6.5%
- 7.28%average 30-year mortgage rate, 1 October 2026
Photo: 23 Springs and 2811 Maple under construction in Uptown, by IcedCowboyCoffee, Wikimedia Commons, public domain (CC0).
Two Dallas launches, two playbooks
A tower on Turtle Creek and a community in Prosper sell to different people, for different reasons. Choose yours.
Often an empty nester leaving a 5,000 to 7,000 square foot house for three or four bedrooms with service.
Hotel brands: Auberge at The Knox, Rosewood on Turtle Creek, Edition at Chalk Hill.
Service, management, finish and the address, seen in person at the sales gallery.
Deposits cannot fund construction here, so early reservations prove demand to the lender rather than pay for the build.
- Position against the branded towers
- Name, identity and sales gallery film
- A private registration list and broker preview
- Narrow media to the downsizing buyer, not broad reach
The branded towers every Dallas condo is compared with
The Knox Hotel and Residences
Auberge; MSD Partners and Trammell Crow Company, Knox Street- Size
- 48 condos, 2,500 to 15,000+ sq ft
- Prices
- Not published
- Due
- 2026
Rosewood Residences Turtle Creek
Rosewood; One Turtle Creek, 3555 Dickason Avenue- Size
- 33 units on 17 floors
- Prices
- $3M to $20M
- Due
- Early 2027
The Residences at the Dallas Edition
Edition; Kaizen Development Partners, $650M Chalk Hill- Size
- 60 condos in a 29-story tower
- Prices
- $1.5M to $20M
- Due
- 2028
Developers here cannot fund construction with condo presale deposits, which elsewhere can front nearly a third of the build. A Dallas presale campaign proves demand to the lender. That changes what we measure: signed reservations by the date the loan needs them.
Source: The Real Deal, branded condo projects in Texas, 29 July 2026.
Turn your builder buydown into a number buyers remember
A rate buydown is easier to sell as a monthly saving or a price cut than as a percentage. Enter yours and get both.
Say it like this"$422 less every month. Like taking $68,572 off the price."
Principal and interest on a 30-year fixed loan; taxes, insurance and HOA dues are excluded. A temporary buydown saves less. Market rate: Freddie Mac PMMS. Lenders and counsel approve the final advertised terms.
Texas rules a Dallas launch is built around
Condominium information statement
A declarant gives buyers the statement, including a first-year pro forma budget. Launch pages say it is available and never quote fees that differ from it.
Texas Property Code 82.153Six-day cancellation
A buyer who did not get the statement before signing may cancel before the sixth day after receiving it. Plan reservation flows around that window.
Texas Property Code 82.156Broker name in ads
Ads for a licensed brokerage show the broker's name at least half the size of the largest agent or team contact.
22 TAC 535.155Brokerage notice
Brokerage homepages link the TREC Information About Brokerage Services and the Consumer Protection Notice.
TRECA marketing summary, not legal advice. Your counsel signs off on the required language.
The suburban field: fewer starts, same fight for each buyer
homes started across North Texas in Q2 2026, 6.5% fewer than a year earlier.
homes under construction, down 11.7% year over year, most of them marketed at the same time as yours.
the 30-year rate buyers are quoted, which is why the payment story decides the visit.
Sources: Residential Strategies via The Real Deal, 15 July 2026; Freddie Mac PMMS.
How a Dallas launch runs
- 6 to 9 months out
Position and brand
Submarket read and the reason to buy, settled with pricing and counsel before anything goes public.
- 4 to 6 months out
Website, film, list
Launch website, sales-gallery or model film and a registration list that feeds your CRM.
- Launch
Broker preview and campaigns
Preview first, then media at full weight, aimed at the buyer the pricing is built for.
- Sell-through
Weekly reporting
Reservations and contracts each week, with the story adjusted as inventory changes.
Launch results, dated, from our other markets
- 22 of 48units reserved before groundbreaking on a Chicago launch, from 180 qualified leads
- 104leads on about $1,000 of media in 28 days for a 44-unit Miami project
- +693%search impressions in 90 days for a Chicago developer
A branded tower in Uptown and a for-sale community in Celina sell to different people, for different reasons. The launch should say the reason in the first five seconds.Kirill Samarits, Founder and CEO, TERAMOK
We do not have a Dallas office or a published Dallas client yet. Dallas results will be added as they clear for publication.
What a Dallas launch costs
- Sales acceleration$9,000 to launch, then $6,000 a month
- Launch websiteFrom $25,000
- Sales-gallery or model filmFrom $15,000
- Website with a 3-month campaign$50,000 to $125,000
- Full presale program$8,000 to $25,000 a month
Media is paid directly to the platforms at no markup; we suggest at least $7,000 a month. Travel for Dallas shoots is scoped before contract.
Questions Dallas developers and builders ask
How much should a Dallas developer spend on new development marketing?
Condo marketing budgets are commonly planned at 1% to 1.5% of projected sellout, and up to 3% for slow or luxury sellouts. TERAMOK's own fees are published: sales acceleration at $9,000 to launch and $6,000 a month, launch websites from $25,000, film from $15,000 and presale programs of $8,000 to $25,000 a month, with media paid directly to the platforms at no markup.
Which branded residences are coming to Dallas?
The Real Deal's July 2026 survey lists three: The Knox Hotel and Residences, managed by Auberge, with 48 condos on Knox Street by MSD Partners and Trammell Crow Company, slated for 2026; Rosewood Residences Turtle Creek, 33 units on 17 floors priced from $3 million to $20 million, early 2027; and the Residences at the Dallas Edition, 60 condos from $1.5 million to $20 million in Kaizen Development Partners' $650 million Chalk Hill project in Uptown, 2028.
Can Texas developers use condo presale deposits to fund construction?
No. The Real Deal reported in July 2026 that Texas does not allow developers to finance construction with condo presale deposits, which can front nearly a third of the cost in states that allow it. In Dallas, presales prove demand to the lender, so a launch is measured in signed reservations by the date the construction loan needs them.
How do you market a new community in Prosper or Celina when buyers have so many options?
We start with the drive-by test: what a buyer sees within ten minutes of your entrance. Then the site, film and ads answer the comparison directly on lot size, schools, commute and monthly payment. Builders started 11,290 homes across North Texas in Q2 2026 with 39,962 under construction, per Residential Strategies, so every community is marketed against dozens of others.
Builders near us offer rate buydowns. How do we compete without matching every one?
Show what the incentive is worth per month, then show what else the buyer gets. With the 30-year rate averaging 7.28% on 1 October 2026, per Freddie Mac, a permanent buydown to 5.99% on a $550,000 home with 10% down saves about $422 a month in principal and interest, the same as cutting the price by about $69,000. The calculator on this page does the math for your numbers.
When should a Dallas launch start marketing?
Six to nine months before public sales for a tower, and one season before model homes open for a community. Brand, site and interest list come first. Renders carry a visualization label until there is real construction for us to film.
Do you handle Texas condominium and broker advertising rules?
We build the marketing to fit them. Under the Texas Uniform Condominium Act a declarant must give buyers a condominium information statement, including a first-year pro forma budget, and a buyer who did not receive it before signing may cancel before the sixth day after receiving it (Property Code sections 82.153 and 82.156), so launch pages say the statement is available and never quote fees that differ from it. Ads for a licensed brokerage show the broker's name at least half the size of the largest agent or team contact (22 TAC 535.155), and brokerage homepages link the TREC Information About Brokerage Services and Consumer Protection Notice. Your counsel signs off on the required language.
Do you have Dallas clients?
TERAMOK is headquartered in Chicago and serves Dallas-Fort Worth nationally, with our own crew flying in for production. We do not have a Dallas office or a published Dallas client yet, and we will not imply otherwise.
Launching in Dallas in the next year?
Send the project, the price band and the date the lender needs reservations. We come back with the playbook and a price from the published rate sheet.