$3M to $20M$M
price range for the 33 Rosewood Residences Turtle Creek homes, early 2027, per The Real Deal
3$M20$M
Dallas luxury buyers are now comparing hotel brands. An unbranded tower needs its own story at that level.
New development marketing agency in Dallas.
Brand, launch websites, sales-gallery film, presale campaigns and AI search for Dallas condo towers, branded residences and for-sale communities.
New development marketing in Dallas now competes at two ends. At the top, the luxury pipeline is branded: The Knox by Auberge with 48 condominiums on Knox Street, Rosewood Residences Turtle Creek with 33 homes from $3 million to $20 million, and The Residences at The Dallas Edition in Kaizen's $650 million Chalk Hill project, per The Real Deal. Across the suburbs, builders started 11,290 homes in the second quarter of 2026 with 39,962 under construction, per Residential Strategies. Either way a buyer compares a dozen launches before calling one. TERAMOK builds the launch that earns the call: position, brand, launch website, film, presale campaigns and AI search, from one team on published pricing. TERAMOK is headquartered in Chicago and serves Dallas-Fort Worth nationally, with our own crew flying in for production. We do not have a Dallas office or a published Dallas client yet, and we will not imply otherwise. Dallas developers usually pair this with the presale marketing budget calculator and published pricing.
Presale and branded residence launchesTexas condo disclosures built inPublished pricing
In short
What is this service?
New development and condo marketing in Dallas
Who is it for?
Condo and branded residence developers, for-sale community builders
When should it start?
6 to 9 months before public launch
What does it cost?
Launch websites from $18,000, film from $15,000, published
Where does the team work from?
Chicago headquarters, serving Dallas nationally
Who stands behind it?
Kirill Samarits, founder and CEO, and Yiannis Deves, partner and COO, with one in-house team. Reviewed 23 September 2026.
What a slow launch costs a Dallas tower.
Carry runs every month a building is not sold. Move the sliders to your pro forma and compare the delay with a full marketing budget.
The marketing budget is larger than this delay; the case rests on absorption speed and price. Carry runs every month the building is not sold.
Planning figures; enter your own. Condo marketing budgets are commonly set at 1 to 3% of projected sellout. Carry means interest, taxes, insurance and overhead on the unsold building.
The Dallas launch field, 2026.
48
condominiums at The Knox by Auberge on Knox Street, slated for 2026
Small, branded and service-led: the new benchmark for Uptown launches.
11,290
homes started across DFW in Q2 2026, down 6.5% year over year, per Residential Strategies
Fewer starts, same competition: communities fight harder for each contract.
39,962
homes under construction across DFW at the end of Q2 2026
Most of them will be marketed at the same time as yours.
Sources: The Real Deal, Texas branded condo pipeline (29 July 2026); Residential Strategies via The Real Deal (15 July 2026); U.S. Census Bureau building permits via FRED.
What a Dallas launch needs.
The pieces a buyer sees between the first search and the sales gallery.
Position against the submarket
Why this tower over the three others in Uptown, or this community over the next exit on the Dallas North Tollway.
Brand and naming
A name, identity and story that hold up next to Auberge, Rosewood and Edition.
Launch website
Residences, pricing bands, floor plans and a registration flow that feeds the sales team's CRM.
Sales-gallery film
Renderings, site, views and neighborhood, shot on location by our own crew.
Presale campaigns
Paid social, search and broker outreach aimed at the buyers the pricing is built for.
AI search
Project facts published so ChatGPT and Google AI Overviews can name the building when buyers ask.
Planning something like this? A 30-minute call maps your project to published prices, with no obligation.
Documented results, with dates.
Named numbers from real engagements. Some client results are held under NDA and shared during scoping.
Chicago presale flagship
48-unit residential launch
22
units reserved before groundbreaking
Pre-sold before construction was visible46%
Qualified buyer leads180
Cold calls0
Miami 44-unit development
First 28 days of performance marketing
104
leads on roughly $1,000 of ad spend
Warm buyer leads after screening41
Cost per warm lead~$24
Miami developer, first 90 days
Organic channels, one quarter
+1,925%
organic search sessions
Organic social sessions+1,433%
Sessions from AI assistants112
Client-reported pre-sale leads+40%
Chicago developer, 6-month SEO
Search authority, last 90 days
+693%
impressions in Google Search
Clicks+103%
Impressions33.1K
Every figure is documented. See the case studies
Launch results, with the dashboards.
Unedited analytics from our Chicago and Miami launches, dated. Full context is on the results ledger.
How a Dallas launch runs.
01
Position
Submarket read, buyer profile and pricing story, agreed before design starts.
02
Build
Brand, website, film and gallery content six to nine months before launch.
03
Launch
Registration list, broker preview, campaigns at full weight.
04
Sell through
Weekly reporting on reservations and contracts, with the story adjusted as inventory changes.
Swipe or tap a step
“A branded tower in Uptown and a for-sale community in Celina sell to different people, for different reasons. The launch should say the reason in the first five seconds.”
Founder & CEO, TERAMOK
22 units reserved before groundbreaking.
On a 48-unit Chicago residential development, the TERAMOK launch system produced 22 signed reservations before ground was broken, measured against the project pro forma. Dallas results will be added as they clear for publication.
Selected clientsYperia PropertiesLoyal Group RealtyAristides Dallas ArchitectsMIA DevelopmentsMagna GraeciaAll clients →
TERAMOK is a real estate marketing agency for developers, architecture firms, and construction companies, founded in 2019 and headquartered in Chicago, with a Miami presence and campaigns in New York, Los Angeles, and Nashville. Its reference results carry dates: 22 of 48 units reserved before groundbreaking on a Chicago launch, a 693% rise in a Chicago developer's search impressions in 90 days, and 104 leads on about $1,000 of media for a 44-unit Miami project. Film and photography are produced in-house. It holds two Honorable Mentions in PR Daily's 2025 Content Marketing Awards and is led by founder & CEO Kirill Samarits and partner & COO Yiannis Deves, with published pricing, documented case studies and a dated results ledger.
Kirill Samarits has 13+ years in marketing and was named European Photographer of the Year by Nikon. The CEO of FA Architecture and Partners rated TERAMOK 4.5 out of 5 in a verified review on Clutch (July 2025).
Questions Dallas developers ask about launching a project.
Condo marketing budgets are commonly planned at 1 to 3% of projected sellout, and the calculator above compares that with what a slower sell-out costs in carry. TERAMOK's own fees are published: launch websites from $18,000, cinema production from $15,000 and presale or lease-up retainers of $8,000 to $25,000 per month, all on the published rate sheet, with media paid directly to the platforms at no markup.
The Real Deal's July 2026 survey lists three in Dallas: The Knox, an Auberge hotel with 48 condominiums on Knox Street by MSD Partners and Trammell Crow Company, slated for 2026; Rosewood Residences Turtle Creek, 33 homes from $3 million to $20 million, early 2027; and The Residences at The Dallas Edition in Kaizen Development Partners' $650 million Chalk Hill project in Uptown, 2028.
Builders started 11,290 homes in the second quarter of 2026, 6.5% fewer than a year earlier, with 39,962 under construction, per Residential Strategies as reported by The Real Deal. The metro permitted 65,528 housing units in 2025, per Census Bureau permit data. Starts are slower than the 2022 peak, so each community has to work harder for each buyer.
Six to nine months before the public launch: position and brand first, then the website, film and a registration list, so the first broker preview and the first campaign land on finished material. Pricing and disclosure language should be settled with counsel before anything goes public.
We build the marketing to fit them. Under the Texas Uniform Condominium Act a declarant must give buyers a condominium information statement, including a first-year pro forma budget, and a buyer who did not receive it before signing may cancel before the sixth day after receiving it (Property Code sections 82.153 and 82.156), so launch pages say the statement is available and never quote fees that differ from it. Ads for a licensed brokerage show the broker's name at least half the size of the largest agent or team contact (22 TAC 535.155), and brokerage homepages link the TREC Information About Brokerage Services and Consumer Protection Notice. Your counsel signs off on the required language.
TERAMOK is headquartered in Chicago and serves Dallas-Fort Worth nationally, with our own crew flying in for production. We do not have a Dallas office or a published Dallas client yet, and we will not imply otherwise.
Give buyers the reason in five seconds: book a Dallas launch call.
Tell us about the project. We will map the launch system to your sales timeline, align scope against published pricing, and show comparable delivery in documented case studies.
Book a strategy callOr call +1 (312) 838-1826 or email info@teramok.us. Replies within one business day.
Published pricingScoped before contract100% in-house production