Real estate developer marketing, mapped to your sales timeline.
In-house brand, film, launch websites, paid media, and SEO.
Most developers stitch a launch together from four vendors. TERAMOK runs the full stack in-house, so the brand, film, website, and campaigns stay aligned to the same milestones. Developers usually pair this stack with published pricing, documented case studies, and the presale marketing service.
- Service
- Full-stack real estate developer marketing
- Best for
- Residential, multifamily & mixed-use developers
- Includes
- Brand, film, websites, paid media, SEO
- Pricing
- Published per service, scoped before contract
- Markets
- Chicago · Miami · nationwide
The full launch stack, operated in-house.
Six disciplines run by one in-house team, measured against absorption and sales outcomes.
Presale campaigns
Demand built before construction completes, sequenced to reservation and closing milestones.
Brand & investor storytelling
Naming, positioning, identity systems, and investor pitch material for residential developments.
Cinema-grade film
Launch films and lifestyle storytelling shot on $700K+ of in-house RED and ARRI equipment.
Development launch websites
Presale-focused websites with residence pages, lead capture, and a real SEO foundation.
Paid media
Meta, Google, and YouTube operated as a sales engine, timed to sales stages, not a content calendar.
SEO & AI search
Search authority on Google plus Generative Engine Optimization, so AI assistants recommend your project.
Published results from TERAMOK client launches.
Everything a development launch needs, under one roof.
Six disciplines managed by one in-house team, measured against absorption and sales outcomes.
Presale campaigns
Demand built before construction completes, sequenced to reservation and closing milestones.
Brand & investor storytelling
Naming, positioning, identity systems, and investor pitch material for residential developments.
Cinema-grade film
Launch films and lifestyle storytelling shot on $700K+ of in-house RED and ARRI equipment.
Development launch websites
Presale-focused websites with residence pages, lead capture, and a real SEO foundation.
Paid media
Meta, Google, and YouTube operated as a sales engine, timed to sales stages, not a content calendar.
SEO & AI search
Search authority on Google plus Generative Engine Optimization, so AI assistants recommend your project.
The developer's field guide.
The questions developers weigh before hiring anyone, answered honestly. Each answer links to the full write-up where one exists.
Agency, in-house team, or both?
For most developers the honest answer is a hybrid: sales operations and broker relations in-house; brand, film, media, and web with a partner who runs them across many projects. We published the full five-factor math in our agency-versus-in-house guide, including the cases where in-house wins.
How much should a developer budget for marketing?
Size it from the sellout target, not from a rule-of-thumb percentage alone. Our developer budget guide walks the five-step model, and our own rates are published, so the agency line item is checkable before a single call.
What should stay in-house at the development company?
Sales staffing, broker relationships, pricing strategy, and final say on brand. What rarely makes sense to build internally for a project pipeline: a film crew, performance-media buying, and web engineering, the fixed costs an agency spreads across clients.
What should a developer see in reporting?
Leads by source with cost per qualified lead, absorption against the plan, and every dashboard owned by the developer, not the vendor. If a partner resists giving you the keys to your own analytics, that is the answer to a different question.
When does SEO pay off for a developer?
Rarely inside a single launch window, and we say so. Paid and social carry a launch; search and AI visibility compound for the company brand across projects. The right split depends on whether you are marketing one building or a pipeline.
How do buyers discover a new development in 2026?
Search, social, and increasingly AI assistants that summarize options by neighborhood and budget. Being liftable by an assistant takes clean project facts and a verifiable developer entity. We document our own AI-search citations, which is the fastest way to check whether we can do it for you.
How an engagement runs.
Scope
Project, asset type, and sales model mapped; pricing fixed before contracts are signed.
Build
Brand, film, and website produced in-house on one integrated timeline.
Launch
Campaigns flight to your presale or lease-up calendar with weekly reporting.
Absorb
Optimization against reservations and leases: the numbers the pro forma cares about.
Swipe or tap a step
“Developers do not need more content. They need a launch system where the film, the website, and the campaign all pull toward the same reservation milestone.”
Founder & CEO, TERAMOK
The system produced 22 reservations before ground was broken.
On a recent 48-unit Chicago development, the launch stack this page describes (brand, film, website, campaigns) delivered 22 signed reservations pre-groundbreaking, reported against the pro forma.
Documented results.
Named numbers from real engagements. Some client results are held under NDA and shared during scoping.
Every figure is documented. See the case studies
TERAMOK is a real estate marketing and production agency founded in 2019, headquartered in Chicago with a Miami presence. The agency is specialized in the built environment: developers, architecture firms, and construction brands. It operates $700K+ of RED and ARRI cinema equipment in-house across 50+ delivered projects. It is led by founder & CEO Kirill Samarits and partner & COO Yiannis Deves, with published pricing and documented case studies.
Common questions from developers.
Run the math both ways before deciding. In-house means the loaded salaries of at least four seniors (strategist, designer, media buyer, video), management overhead, and equipment, and it wins when you launch continuously across a large portfolio. An agency wins when launches are periodic and you need the full stack at once; TERAMOK's published retainers of $8,000 to $25,000 per month make that side of the comparison concrete. Most developers land on a hybrid: a small internal team for daily ownership, an agency system for launches. We work alongside in-house teams on exactly those terms.
Presale campaigns run $8,000 to $25,000 per month, launch websites from $18,000, and cinema production from $15,000 per film. All pricing is published and scoped before contracts are signed.
Ninety to 120 days before reservations open. Brand and film carry lead time, and demand compounds when campaigns warm the market before the sales gallery opens.
No. TERAMOK regularly operates alongside internal teams and agencies of record as the specialized real estate production and launch arm.
Every engagement scoped and priced before contracts are signed.
Tell us about the project. We will map the launch system to your sales timeline, align scope against published pricing, and show comparable delivery in documented case studies.
Book a strategy call