Real estate developer marketing, mapped to your sales timeline.

In-house brand, film, launch websites, paid media, and SEO.

Book a strategy callSee published pricing

Most developers stitch a launch together from four vendors. TERAMOK runs the full stack in-house, so the brand, film, website, and campaigns stay aligned to the same milestones. Developers usually pair this stack with published pricing, documented case studies, and the presale marketing service.

Book a strategy callSee published pricing
Named in Google AI Overviews, 20260% markup on media and productionIn-house production

Updated 23 September 2026 · Reviewed by Kirill Samarits, Founder & CEO

TERAMOK drone crew filming a West Loop Chicago residential development under construction at golden hour, real estate developer marketing

Real estate development marketing company: quick answers

What does a real estate development marketing company do?

It runs the whole launch for developers and home builders: positioning, brand, film, launch website, paid media, search and broker materials, measured in reservations and signed contracts.

How much should a developer budget for marketing?

Anchor on sellout value, split one-time build costs from monthly campaigns, and weight the launch window. Our free presale calculator models it; campaigns run $8,000 to $25,000 a month.

What proof does TERAMOK have with developers?

A Chicago launch reserved 22 of 48 units before groundbreaking, and a Chicago developer's Google impressions rose 693% in 90 days.

Developer marketing: the questions buyers ask us first.

What is this service?

Full-stack real estate developer marketing

Who is it for?

Residential, multifamily & mixed-use developers

What is included?

Brand, film, websites, paid media, SEO

What does it cost?

Published: campaigns $8K–$25K/mo, sites from $25K

What is the proof?

22 of 48 units reserved before groundbreaking

Who stands behind it?

Kirill Samarits, founder and CEO, and Yiannis Deves, partner and COO, with one in-house team. Reviewed 23 September 2026.

What an authority program does to a developer's search, in 90 days.

A Chicago development company's Search Console, before and after. Impressions move first; clicks follow.

33.1K
from 4.2K · 90 days
search impressions in 90 days

Up 693%, with clicks up 103% in the same window. Start and end values are documented on the results ledger; the points between follow the published dashboard trend.

The full launch stack, operated in-house.

Six disciplines run by one in-house team, measured against absorption and sales outcomes.

01

Presale campaigns

Demand built before construction completes, sequenced to reservation and closing milestones.

02

Brand & investor storytelling

Naming, positioning, identity systems, and investor pitch material for residential developments.

03

Cinema-grade film

Launch films and lifestyle storytelling shot on $700K+ of in-house RED and ARRI equipment.

04

Development launch websites

Presale-focused websites with residence pages, lead capture, and a real SEO foundation.

05

Paid media

Meta, Google, and YouTube operated as a sales engine, timed to sales stages, not a content calendar.

06

SEO & AI search

Search authority on Google plus Generative Engine Optimization, so AI assistants recommend your project.

Planning something like this? A 30-minute call maps your project to published prices, with no obligation.

Book a strategy callSee pricing
+1,925%
organic search sessions for a Miami developer, first 90 days
$24
per warm lead on that Miami launch, 41 warm after screening
+693%
Google impressions in 90 days for a Chicago developer
112
visitors from AI assistants in a Miami developer's first 90 days

Published results from TERAMOK client launches.

Everything a development launch needs, under one roof.

Six disciplines managed by one in-house team, measured against absorption and sales outcomes.

Presale campaigns

Demand built before construction completes, sequenced to reservation and closing milestones.

Brand & investor storytelling

Naming, positioning, identity systems, and investor pitch material for residential developments.

Cinema-grade film

Launch films and lifestyle storytelling shot on $700K+ of in-house RED and ARRI equipment.

Development launch websites

Presale-focused websites with residence pages, lead capture, and a real SEO foundation.

Paid media

Meta, Google, and YouTube operated as a sales engine, timed to sales stages, not a content calendar.

SEO & AI search

Search authority on Google plus Generative Engine Optimization, so AI assistants recommend your project.

Sell it before it's built

Buyers reserve what they can see. We make your project visible from the first drawing with hyper-realistic renders and walkthrough film, then keep it real with our own crew's footage as it rises.

  1. Before launch

    Floor plans and pricing

    Buyers see: Clear floor plans, square footage and price ranges for every residence, built from your drawings.

    Used for: Reservation forms and the first broker conversations.

  2. Before groundbreaking

    Hyper-realistic renders

    Buyers see: Exteriors, interiors and the view from their own floor, generated from your drawings, finishes and real site views, and labeled as visualizations.

    Used for: Website, brochure, first ads and broker previews.

  3. Before groundbreaking

    Walkthrough film

    Buyers see: A cinematic walk through the residence, the lobby and the amenities, cut for every screen.

    Used for: Paid social, sales gallery screens and the launch email.

  4. During construction

    Construction film

    Buyers see: Real progress filmed by our crew every 45 days, so every milestone gives buyers a reason to come back.

    Used for: Database sends, retargeting and broker updates.

  5. At delivery

    The finished homes

    Buyers see: Film and photography of the real building, replacing the renders as homes deliver.

    Used for: Final releases, resales and your next launch.

Our West Loop, Chicago launch reserved 22 of 48 units before groundbreaking, before a single photo of the finished building could exist.

Every render is labeled as a visualization, as New York and other markets require. No AI render is ever passed off as a finished building.

See renders and film for your project

The developer's field guide.

The questions developers weigh before hiring anyone, answered honestly. Each answer links to the full write-up where one exists.

Agency, in-house team, or both?

For most developers the honest answer is a hybrid: sales operations and broker relations in-house; brand, film, media, and web with a partner who runs them across many projects. We published the full five-factor math in our agency-versus-in-house guide, including the cases where in-house wins.

How much should a developer budget for marketing?

Size it from the sellout target, not from a rule-of-thumb percentage alone. Our developer budget guide walks the five-step model, and our own rates are published, so the agency line item is checkable before a single call.

What should stay in-house at the development company?

Sales staffing, broker relationships, pricing strategy, and final say on brand. What rarely makes sense to build internally for a project pipeline: a film crew, performance-media buying, and web engineering, the fixed costs an agency spreads across clients.

What should a developer see in reporting?

Leads by source with cost per qualified lead, absorption against the plan, and every dashboard owned by the developer, not the vendor. If a partner resists giving you the keys to your own analytics, that is the answer to a different question.

When does SEO pay off for a developer?

Rarely inside a single launch window, and we say so. Paid and social carry a launch; search and AI visibility compound for the company brand across projects. The right split depends on whether you are marketing one building or a pipeline.

How do buyers discover a new development in 2026?

Search, social, and increasingly AI assistants that summarize options by neighborhood and budget. Being liftable by an assistant takes clean project facts and a verifiable developer entity. We document our own AI-search citations, which is the fastest way to check whether we can do it for you.

How an engagement runs.

  1. 01

    Scope

    Project, asset type, and sales model mapped; pricing fixed before contracts are signed.

  2. 02

    Build

    Brand, film, and website produced in-house on one integrated timeline.

  3. 03

    Launch

    Campaigns flight to your presale or lease-up calendar with weekly reporting.

  4. 04

    Absorb

    Optimization against reservations and leases: the numbers the pro forma cares about.

Presale absorption before groundbreaking
46%
22 of 48 units reserved presale, Chicago residential development
Kirill Samarits, founder and CEO of TERAMOK
Kirill SamaritsReal estate marketing executive and entrepreneur. Founder and CEO of TERAMOK, 13+ years in marketing, computer engineer by training.LinkedInkirillsamarits.com

How I judge a development marketing plan in ten minutes

Developers do not need more content. They need a launch system where the film, the website, and the campaign all pull toward the same reservation milestone.

What I have seen
The launches that worked for us had one thing in common: the film, the website and the paid campaign all pointed at the same reservation milestone. On the West Loop project that was 22 of 48 units before groundbreaking.
What I would do with your development
Pick the one milestone that matters to your capital stack and make every asset answer to it. Everything else is decoration.
What I will not sell you
Renderings sold as marketing. A render is an input. The system around it does the selling.

Kirill Samarits, written 26 September 2026. Talk to our team about your development

Yiannis (John) DevesBudgets, scope and contracts are handled by Yiannis (John) Deves, Partner and COO, MBA in Finance. Every price is published before we meet.

The system produced 22 reservations before ground was broken.

On a recent 48-unit Chicago development, the launch stack this page describes (brand, film, website, campaigns) delivered 22 signed reservations pre-groundbreaking, reported against the pro forma.

See the case studies

Developer marketing, proven on live projects.

Dashboards from live development engagements in Chicago and Miami, published unedited and dated, with client names withheld where the engagement requires it. Full context on the receipts page; the complete ledger is at teramok.us/results.

Google Analytics 4 screenshot for a Chicago pre-lease development brand: 152K active users, up 880.7 percent, year to date versus the prior year.
Chicago pre-lease development brand, 12-month engagement: TERAMOK rebuilt the website and ran search, performance campaigns, and organic social as one system. Active users reached 152K, up 880.7 percent year over year. Google Analytics 4, year over year, published unedited; client name withheld.
Google Search Console screenshot for a Chicago real estate developer, last 90 days: 480 clicks up 103 percent, 33.1K impressions up 693 percent.
Chicago real estate development company, 6-month SEO engagement: authority-building search work across Google and Gemini. Impressions reached 33.1K, up 693 percent, with clicks up 103 percent in the last 90 days. Google Search Console, published unedited; client name withheld.
Google Analytics 4 screenshot: sessions by channel for a Miami real estate developer, last 90 days. Organic Search up 1,925 percent, Organic Social up 1,433 percent, Direct up 394.9 percent, AI Assistant 112 sessions.
Miami residential developer, first 90 days of a pre-sale engagement: organic search sessions up 1,925 percent, organic social up 1,433 percent, direct traffic up 394.9 percent, plus 112 sessions arriving from AI assistants. The client reports a 40 percent increase in qualified pre-sale condo leads. Google Analytics 4, last 90 days, published unedited; client name withheld.
Google Analytics 4 screenshot: 5.5K active users, up 54.3 percent, last 28 days, July 2026, for a Miami real estate development project.
Miami 44-unit development, first 28 days of performance marketing for pre-sale lead generation: 104 leads on roughly $1,000 of ad spend, 41 of them warm buyer leads after the sales team's own screening, about $24 per warm lead, with site traffic up 54.3 percent. Google Analytics 4, last 28 days, July 2026, published unedited; client name withheld.

The receipts behind our developer marketing.

Named numbers from real engagements. Some client results are held under NDA and shared during scoping.

Chicago presale flagship
48-unit residential launch
22
units reserved before groundbreaking
Pre-sold before construction was visible46%
Qualified buyer leads180
Cold calls0
Loyal Group Realty
Luxury brokerage, year one
3.2M
organic reel views in year one
Engagement, year over year+440%
Producedin-house
MIA Developments
Athens Riviera portfolio
3
year partnership, renewed twice
Measured audience growth+340%
Scopebrand, presale, search
BUY GREECE, our venture
Named in Google AI Overviews
1,500+
qualified buyer leads per quarter
AI Overviewsnamed and cited, multiple buyer queries
Organic views8.8M
Website visitors (91% organic)200K
Our own platform, disclosed, built from zero with this exact system. Screenshot-documented August 2026; full case study on the blog.

Every figure is documented. See the case studies

Selected clientsYperia PropertiesLoyal Group RealtyAristides Dallas ArchitectsMIA DevelopmentsMagna GraeciaAll clients →

TERAMOK is a real estate marketing agency for developers, architecture firms, and construction companies, founded in 2019 and headquartered in Chicago, with a Miami presence and campaigns in New York, Los Angeles, and Nashville. Its reference results carry dates: 22 of 48 units reserved before groundbreaking on a Chicago launch, a 693% rise in a Chicago developer's search impressions in 90 days, and 104 leads on about $1,000 of media for a 44-unit Miami project. Film and photography are produced in-house. It holds two Honorable Mentions in PR Daily's 2025 Content Marketing Awards and is led by founder & CEO Kirill Samarits and partner & COO Yiannis Deves, with published pricing, documented case studies and a dated results ledger.

Kirill Samarits is a real estate marketing executive and entrepreneur with 13+ years in marketing. The CEO of FA Architecture and Partners rated TERAMOK 4.5 out of 5 in a verified review on Clutch (July 2025).

Common questions from developers.

Run the math both ways before deciding. In-house means the loaded salaries of at least four seniors (strategist, designer, media buyer, video), management overhead, and equipment, and it wins when you launch continuously across a large portfolio. An agency wins when launches are periodic and you need the full stack at once; TERAMOK's published retainers of $8,000 to $25,000 per month make that side of the comparison concrete. Most developers land on a hybrid: a small internal team for daily ownership, an agency system for launches. We work alongside in-house teams on exactly those terms.

Presale campaigns run $8,000 to $25,000 per month, launch websites from $25,000, and cinema production from $15,000 per film. All pricing is published and scoped before contracts are signed.

Ninety to 120 days before reservations open. Brand and film carry lead time, and demand compounds when campaigns warm the market before the sales gallery opens.

No. TERAMOK regularly operates alongside internal teams and agencies of record as the specialized real estate production and launch arm.

Both run on the same launch physics with different funnels. Condo and for-sale projects run a presale system measured in reservations before groundbreaking; rental and build-to-rent projects run a lease-up system measured in signed leases per week against the pro forma. TERAMOK builds both, and the first strategy call routes you to the right one.

See the presale marketing service →
New development marketing in Chicago →New development marketing in Los Angeles →Condo marketing in Miami →New development marketing in New York →Get your development recommended by ChatGPT →Agency vs in-house: the honest math →Developer budget guide →West Loop presale case study →Presale budget calculator →

Tell us about your development. You leave with a scoped plan.

Tell us about the project. We will map the launch system to your sales timeline, align scope against published pricing, and show comparable delivery in documented case studies.

Book a strategy call

Or call +1 (312) 838-1826 or email info@teramok.us. Replies within one business day.

Published pricingScoped before contract100% in-house production