Multifamily and build-to-rent marketing in Chicago
We fill new apartment and build-to-rent communities on schedule: brand, waitlist, film, leasing website and ads, planned backward from your certificate of occupancy.
5.0
4.5
5.0Website, performance campaigns and organic social, run as one system.
What every month of slow lease-up costs
Move the sliders. Simple math: vacant units times monthly rent.
A lease-up program at the top of our range, $25,000 a month, pays for itself if it leases 10 units one month sooner.
Full lease-up budget calculator →Planned backward from your CO date
Name and position the community
A brand that stands apart from the other new towers on the block.
Open the waitlist
Leasing website, film and a pre-lease list, so demand builds early.
Turn on paid media and tours
Meta, Google and YouTube to the renters your pro forma needs.
Lease against the schedule
Weekly cost per lead, tour-to-lease rate and pace versus plan.
How Chicago actually leases
Renters by choice
Fulton Market, West Loop, South Loop and River North renters could buy. They choose on brand and experience.
Supply comes in waves
When towers deliver in the same quarter, the one with a waitlist sets the concessions instead of chasing them.
Suburban build-to-rent
Naperville, Oak Brook, Schaumburg and the collar counties: families who rent like buyers.
Relocation demand
Chicago's employers bring renters who decide from search and video before they ever tour.
What it costs
Lease-up program
$8,000 to $25,000 a monthBrand, film, website, ads and reporting, scoped to units and delivery date.
Lease-up acceleration
$9,000 once + $6,000 a monthFor communities with brand and site ready. Media from $7,000 a month, paid by you.
Leasing website
$25,000 to $50,000Floor plans, tour booking and applications. You own it.
Ad spend is paid by you at 0% markup. Related: multifamily marketing nationwide, build-to-rent marketing, Chicago development pipeline.
Questions Chicago developers ask
When should a Chicago multifamily developer start marketing?
+
Six to nine months before the certificate of occupancy. Brand, waitlist, film and search need time to build, so opening day meets a list of qualified renters instead of an empty leasing office.
How much does multifamily marketing cost in Chicago?
+
With TERAMOK, a lease-up program runs $8,000 to $25,000 a month, scoped to unit count and delivery date. A lease-up acceleration package is $9,000 once plus $6,000 a month, and a leasing website is $25,000 to $50,000. Ad spend is paid by you at 0% markup.
What results have you delivered for a Chicago apartment brand?
+
For a Chicago pre-lease development brand, a 12-month engagement covering the website, performance campaigns and organic social reached 152K active users, up 880.7% year over year. The client is under NDA; the dashboard is published on our results page.
How is build-to-rent marketing different from apartment marketing?
+
Build-to-rent targets families renting single-family-style homes, often in the suburbs, who think like buyers. It needs a different brand, channel mix and message than a downtown tower.
How do you measure lease-up marketing?
+
Against the pro forma: qualified leads, tour-to-lease rate, cost per qualified lead and leasing pace versus schedule, reported weekly. Followers and impressions are inputs, never the result.
Do you work in the Chicago suburbs?
+
Yes. Downtown neighborhoods like Fulton Market, West Loop, South Loop and River North, and suburban build-to-rent in Naperville, Oak Brook, Schaumburg and the collar counties.
Written by Kirill Samarits, founder and CEO of TERAMOK, based in Chicago, with a background in finance and economics. Updated 5 October 2026.
Delivering a Chicago community in the next year?
Send the unit count and your CO date. On a 30-minute call we map the lease-up plan and give you a written price.