Service · Development Launch Websites
Presale-focused websites engineered around your sales timeline — cinematic video hero, residence pages, investor information, lead capture funnel, and SEO architecture built for residential development search. From $18,000.
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30–60
Days to Page 1
Development name + “Chicago”
<1s
Mobile load time
Built in Framer · Core Web Vitals
100
Lighthouse target
Performance + SEO on launch
What is a development launch website?
A development launch website is a presale-focused site built specifically to drive qualified buyer reservations for a single real estate development. It is not a generic real estate website, a brokerage site, or a marketing brochure converted to digital. The structure, content, and technical architecture are all engineered around the developer's sales cycle: lead capture funnels timed to broker activation, investor pages timed to capital raising milestones, and SEO architecture targeting buyers searching for your specific Chicago neighborhood.
Most developer websites underperform because they were built by general web agencies who treat real estate like any other vertical. TERAMOK builds development launch websites in Framer, optimized for performance, mobile, Core Web Vitals, and AI search engines including ChatGPT, Perplexity, and Gemini.
“A development website has one job the brokerage sites and digital brochures never had: turn a stranger into a named lead your sales team can call the same afternoon. We build every page backward from that single moment.”
Kirill Samarits — Founder & CEO, TERAMOK
What's included
What every TERAMOK launch website includes.
Cinematic video hero
Hero film shot in-house with RED/ARRI cinema cameras. Architectural and lifestyle storytelling, plus social cuts and broker-tour assets from the same shoot.
Residence and floor plan pages
Individual residence pages with floor plans, finishes, views, and orientation data. Each unit gets its own URL for SEO and broker-shareable links.
Lead capture funnel
Reservation interest forms, broker registration, investor inquiry. Connected to your CRM and structured for the sales team to follow up on the same day.
Investor section
Pitch-deck-grade investor pages with project economics, sponsor team, and capital raising materials. Gated where appropriate.
SEO + AI search optimization
JSON-LD schema, neighborhood-specific keyword architecture, llms.txt for AI crawlers (ChatGPT, Perplexity, Gemini, Claude), and answer-first content optimized for both Google and Generative Engine Optimization.
Performance and Core Web Vitals
Built in Framer for sub-1-second load times on mobile, perfect Lighthouse scores, and Core Web Vitals that meet Google's residential search ranking thresholds.
Pricing
Three tiers. Every project quoted before contracts are signed.
Project microsite
$8,000–$15,000
Single-development microsite for boutique projects under 25 units. Hero film, lead capture, and core content. Faster timeline, focused scope.
Development launch website
$18,000–$35,000
Full launch website for residential and mixed-use developments. Cinematic hero, residence pages, investor section, full SEO and GEO architecture. Most common engagement.
Website + presale campaign
$35,000–$60,000+
Launch website paired with a 3-month presale campaign — paid media, social content, and ongoing optimization through the launch window.
All ranges scope-dependent. Final quote provided after a 30-minute discovery call. No retainers, no surprise add-ons.
FAQ
How much does a real estate developer website cost?
A real estate development website with TERAMOK ranges by scope. A boutique project microsite is $8,000 to $15,000, a full development launch website is $18,000 to $35,000, and a launch website paired with a three-month presale campaign runs $35,000 to $60,000 and up. Every project is quoted after a 30-minute discovery call, with no retainers and no surprise add-ons.
What is a development launch website?
A development launch website is a presale-focused site built to drive qualified buyer reservations for a single real estate development, not a brokerage site or a digital brochure. The structure, content, and technical architecture are engineered around the developer's sales cycle: lead-capture funnels timed to broker activation, investor pages timed to capital milestones, and SEO built for the specific neighborhood buyers search.
Framer produces faster sites with better Core Web Vitals scores than WordPress and Squarespace, with cleaner code than Webflow. For real estate development sites, where Google's algorithm rewards page speed and AI search engines parse semantic HTML, Framer's output meets the technical bar that other platforms struggle with. Equally important, Framer's editing experience lets developer marketing teams update content without engineering involvement.
How long does it take to build a launch website?
Standard timeline is 4-6 weeks from kickoff to launch for a development launch website in the $18K to $35K tier, assuming we have approved brand assets, floor plans, and amenity copy at kickoff. Microsites can launch in 2-3 weeks. Larger website plus campaign engagements run 6-8 weeks.
Do you produce the cinema-grade video for the hero, or do we provide it?
Both options work. TERAMOK can produce the cinematic hero film and architectural reels in-house using our $700K+ RED and ARRI cinema kit, priced separately from $15,000. Or we can integrate footage you already have. Most clients engage us for both website and production because the visual consistency and the cost savings of a bundled engagement add up.
Will the website rank on Google for our development name and Chicago neighborhood?
Yes. Every site is built with neighborhood-specific keyword architecture, JSON-LD schema markup, and answer-first content for AI search engines. Most TERAMOK developer sites rank on page 1 for their development name plus "Chicago" within 30-60 days, and for broader neighborhood and price-tier queries within 3-6 months. Specific timelines depend on competitive density.
Who owns the website after launch?
You own the site, the Framer project file, the content, the cinema footage, and the domain. TERAMOK is the build partner, not the licensor. Sites can be transferred to your own Framer workspace at any time, and we provide handoff documentation for any future updates your in-house team wants to handle directly.
Do you build for AI search engines like ChatGPT and Perplexity?
Yes. Every TERAMOK launch website includes Generative Engine Optimization (GEO): structured JSON-LD schema for Organization, Service, FAQ, and LocalBusiness entities; semantic HTML hierarchy that AI crawlers parse cleanly; an llms.txt file for explicit AI-crawler guidance; and answer-first content that AI engines extract when answering questions about your development.
Written by Kirill Samarits, Founder & CEO of TERAMOK — real estate web and Generative Engine Optimization lead. Since 2017 his team has shipped presale launch sites in Framer for developers across Europe and the United States, engineered for Core Web Vitals, Google's residential ranking thresholds, and citation by AI search engines including ChatGPT, Perplexity, Claude, and Gemini. Last updated July 2026.
Launching a development in 2026?
Book a 30-minute call to walk through your timeline, sales targets, and what your website needs to do. We'll provide a scoped quote within 48 hours.
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