Real estate marketing in Los Angeles for developers, architects and builders
Real estate marketing for Los Angeles launches, planned around the 2026 market: Measure ULA, SB 79, a shrinking apartment pipeline and condo demand that came back in the spring.
- No LA office, said plainlyStrategy, websites and ads run from Chicago.
- Our own crew flies inFilm and photography batched into one or two trips.
- Same published pricesAs every market we serve.
Los Angeles new development, Q2 2026
homes permitted in the City of Los Angeles in the first half of 2026, about all of 2025.
Source: Urbanize LA ↗apartment units under construction in Q2 2026, down 15.4% in a year.
Source: Matthews, Q2 2026 ↗condo sales in Q2 2026 against Q1, with listings flat.
Source: The Real Deal, August 2026 ↗in effect from July 1, 2026: mid-rise housing near major transit, phased in by the city.
Source: LA City Planning ↗Updated every quarter in our Los Angeles new developments monitor, free to cite.
Price a residence against Measure ULA
The City of Los Angeles transfer tax applies to the full price: 4% from $5.4M, 5.5% from $10.9M, for closings after June 30, 2026. Just above a threshold, a higher price can net less.
At $5,500,000 the seller nets $5,280,000. Priced at $5,399,000 it would net $5,399,000, about $119,000 more. Price above $5,625,000 or just under the threshold.
Arithmetic for planning, not tax or legal advice. Thresholds from Hanson Bridgett, June 2026; check exemptions and who pays with your counsel.
How we launch in Los Angeles now
Price around Measure ULA
Set the price ladder before it goes public, so no residence sits in a zone where a higher price nets the seller less.
Build the list on the preliminary report
Run the interest-list campaign while the preliminary public report is in place, so reservations are ready the day the final report issues.
Film the neighborhood, not only the building
Buyers and AI assistants ask about the street, the schools and the commute. We shoot all three.
Plan for a thinner pipeline
With fewer apartments under construction, a building that launches ready in 2027 faces less new competition. We plan the lease-up to use that window.
What we do in Los Angeles
The same system, measured elsewhere
Results from our own campaigns. Client names withheld where an NDA applies.
Questions from Los Angeles
Do you have an office in Los Angeles?
No, and we say so plainly. TERAMOK is headquartered in Chicago and serves Los Angeles nationally: strategy, websites and campaigns run remotely, and our own crew flies in for film and photography.
How does Measure ULA affect pricing a Los Angeles development?
For closings after June 30, 2026, the City of Los Angeles transfer tax is 4% of the full price from $5.4M and 5.5% from $10.9M. A residence priced just above a threshold can net the seller less than one priced just below it, so we model the price ladder before pricing goes public.
What is happening in the Los Angeles new development market in 2026?
More than 8,800 homes were permitted in the City of Los Angeles in the first half of 2026, apartments under construction fell 15.4% in a year to 25,636 units, and condo sales rose 22% in Q2 against Q1. Our quarterly monitor tracks it with sources.
What does it cost for an LA project?
The same published rate sheet as every market: launch websites from $9,000 (custom builds $25,000 to $50,000), film from $15,000, and presale or lease-up programs $8,000 to $25,000 a month. Travel for production trips is scoped before the contract.
How fast can production happen in LA?
Film and photography are batched into one or two location trips, usually within the first six weeks, and cut for the website, the sales gallery and social from the same shoot.
Which Los Angeles project types do you support?
Condo launches, multifamily lease-ups, architecture firms, construction companies and development brands, each with its own page linked below.
Launching in Los Angeles?
Send the project, the price range and the date. On a 30-minute call we map the launch, and you get a written price within 5 business days.