Lease-up budget calculator
Model a lease-up budget the way our published lease-up budget guide says to: anchor on scheduled rents at stabilization, set the absorption target in leases per week, and front-load the 60 to 90 day pre-leasing window. Figures come from TERAMOK's published rate sheet.
Your building
The model
Compare the campaign system against the delay math above: the full system typically costs less than a few months of the vacancy it exists to prevent.
Lease-up marketing model for a 200-unit building at $2,400 average rent ($5,760,000 scheduled annual rents): one month of delay costs $480,000, stabilizing in 12 months needs 3.8 signed leases per week, build from $45K plus a campaign system of $168K to $252K over 14 months. Modeled with TERAMOK's published pricing at teramok.us/tools.
How this calculator works
Scheduled annual rents are units times average rent times twelve. The cost of delay is one month of scheduled rents across the building, which is also the cost of one month free in concessions. The leases-per-week target divides units by your stabilization window in weeks. The campaign runs your window plus two months for the pre-leasing front-load, at a retainer positioned inside the published $8,000 to $25,000 monthly range by asset scale. The full reasoning is in the lease-up budget guide.
Common questions
How much should a developer budget for lease-up marketing?
From TERAMOK's published pricing: one-time build assets from $45,000 in total (property brand from $12,000, film from $15,000, lease-up website from $18,000), plus a campaign retainer of $8,000 to $25,000 per month with ad spend paid directly to platforms at 0% markup. Anchor the total on scheduled rents at stabilization and the cost of delay.
What does a month of lease-up delay cost?
Roughly one month of scheduled rents across the building: at 200 units and $2,400 average rent, that is $480,000. The calculator computes it for your building, and it is also the price of offering one month free in concessions.
When should lease-up marketing start?
60 to 90 days before first move-ins at the latest. Brand, film, and the lease-up website belong before delivery, because the pre-leasing window decides the pace of everything after.
Planning estimates built from TERAMOK's published pricing and budget guides; your pro forma and market govern. Whether you hire us or not, demand the same arithmetic from any agency you shortlist.