Multifamily and lease-up marketing agency in Dallas-Fort Worth.
Lease-up programs, leasing websites, film, fair-housing-safe campaigns and AI search for new apartment communities, planned submarket by submarket.
A multifamily marketing agency in Dallas has to beat concessions, not just find renters. Demand is strong: DFW absorbed more than 10,800 units in the second quarter of 2026, the most since 2021, and units under construction fell 21.3% to 30,246, per Cushman & Wakefield. But effective rent was $1,470, still 2.8% below a year earlier, and the Dallas Fed ranks Dallas second only to Austin for concessions in Texas, with some submarkets offering 10 to 12 weeks free. The spread between submarkets is wide: Uptown and Park Cities ran 6.5% vacancy with rents up 1.4%, while Denton and Prosper and Celina were down 7 to 8%. TERAMOK plans each lease-up for its submarket: pace, leasing website, film, campaigns and search. TERAMOK is headquartered in Chicago and serves Dallas-Fort Worth nationally, with our own crew flying in for production. We do not have a Dallas office or a published Dallas client yet, and we will not imply otherwise. Dallas operators usually pair this with the lease-up budget calculator and published pricing.
In short
What is this service?
Multifamily and lease-up marketing in Dallas-Fort Worth
Who is it for?
Apartment developers, operators and build-to-rent communities
When should it start?
4 to 6 months before first move-ins
What does it cost?
Campaigns $8,000 to $25,000 per month, published
Where does the team work from?
Chicago headquarters, serving Dallas nationally
Who stands behind it?
Kirill Samarits, founder and CEO, and Yiannis Deves, partner and COO, with one in-house team. Reviewed 23 September 2026.
Dallas-Fort Worth is not one apartment market.
Twelve submarkets from Cushman & Wakefield's second-quarter 2026 report. Switch the measure, then tap a submarket to see what it means for a lease-up there.
Source: Cushman & Wakefield, Dallas-Fort Worth multifamily MarketBeat, Q2 2026. Blank values were not published for that submarket. Rent change is effective rent, year over year.
How many leases a week does your community need?
Move the sliders to your community. The numbers update live, and the grid shows the units already spoken for at opening.
Assumes 28% of leads book a tour and 25% of tours sign. Change the inputs to your pro forma.
A planning estimate, not a forecast. Replace the rates with your leasing team's actuals; the budget calculator turns the lead target into media spend.
What a Dallas lease-up gets.
Everything a renter compares between two new communities off the same tollway exit.
Leasing website
Unit-level availability and pricing, floor plans, pet and parking policies, and tours booked in two taps.
Film and photography
Units, pool courtyard, clubhouse and the drive to work, shot by our own crew in the best light of the day.
Fair-housing-safe campaigns
Meta's housing Special Ad Category and Google's housing policies in every ad, with no audience exclusions.
Concession strategy
Value-first offers tested against weeks free, priced per signed lease, not per click.
Relocation and employer outreach
Packages for the employers moving teams into DFW, and the relocation firms that place them.
AI search fact layer
Rents, availability and policies published where assistants read them when renters ask by suburb.
Planning something like this? A 30-minute call maps your project to published prices, with no obligation.
Documented results, with dates.
Named numbers from real engagements. Some client results are held under NDA and shared during scoping.
Every figure is documented. See the case studies
Lease-up results, with the dashboards.
Unedited analytics from a Miami engagement, dated. Full context is on the results ledger.
How a Dallas lease-up runs.
- 01
Submarket
Where the community sits against supply and rents in its submarket, from the list above.
- 02
Pace
Leases per week to stabilization, and the tours and leads behind them, from the calculator.
- 03
Open
Leasing website, film and listings live four to six months before first move-ins.
- 04
Stabilize
Weekly reporting against the pace, with concessions used as a closing tool, not the headline.
“Two communities ten minutes apart in Collin County can need opposite strategies. One sells the location; the other has to sell everything but the location. The submarket decides which.”
Founder & CEO, TERAMOK
Lease-up results, with dates.
A Chicago pre-lease brand grew active users 880.7% year over year to 152K. A 44-unit Miami project produced 104 leads on about $1,000 of media in 28 days, 41 of them warm after the leasing team's screening. Dallas results will be added as they clear for publication.
Sources cited on this page
- Cushman & Wakefield: Dallas-Fort Worth multifamily MarketBeat, Q2 2026
- Federal Reserve Bank of Dallas: Texas multifamily housing yet to stabilize (23 March 2026)
- RealPage: Q2 2026 national apartment data update (6 July 2026)
- U.S. Census Bureau: Vintage 2025 population estimates (26 March 2026)
- Yardi Matrix: Dallas multifamily market report (July 2026)
TERAMOK is a real estate marketing agency for developers, architecture firms, and construction companies, founded in 2019 and headquartered in Chicago, with a Miami presence and campaigns in New York, Los Angeles, and Nashville. Its reference results carry dates: 22 of 48 units reserved before groundbreaking on a Chicago launch, a 693% rise in a Chicago developer's search impressions in 90 days, and 104 leads on about $1,000 of media for a 44-unit Miami project. Film and photography are produced in-house. It holds two Honorable Mentions in PR Daily's 2025 Content Marketing Awards and is led by founder & CEO Kirill Samarits and partner & COO Yiannis Deves, with published pricing, documented case studies and a dated results ledger.
Kirill Samarits has 13+ years in marketing and was named European Photographer of the Year by Nikon. The CEO of FA Architecture and Partners rated TERAMOK 4.5 out of 5 in a verified review on Clutch (July 2025).
Questions Dallas owners and operators ask about lease-ups.
Start from the submarket and the pace. The submarket tells you whether you are selling location or selling against it; the pace, remaining units divided by the weeks to stabilization, tells you how many leases, tours and leads you need each week. Then build the leasing website, film and listings four to six months before first move-ins, keep every ad inside fair housing rules, and report weekly against the pace.
The Dallas Fed's March 2026 report ranks Dallas second only to Austin for rent concessions among major Texas metros, with concessions across the state running from six to eight weeks free to as much as 10 to 12 weeks in some submarkets. Nationally, RealPage counted 24.6% of apartments offering concessions in the second quarter of 2026.
In Cushman & Wakefield's second-quarter 2026 report, Grapevine had the lowest vacancy at 5.5%, followed by Uptown and Park Cities at 6.5%, where effective rent was $2,682 and up 1.4% year over year. Denton led absorption with 1,671 units, and Frisco and Little Elm had the most under construction at 4,525 units, while rents there and in Prosper and Celina were down about 7%.
Yes. Units under construction fell 21.3% year over year to 30,246 in the second quarter of 2026, and deliveries of about 6,600 units were well below the roughly 9,000 a quarter of 2023 and 2024, per Cushman & Wakefield. Other trackers count more, from about 43,000 at Transwestern to 45,500 at Yardi Matrix, because they define the pipeline differently.
Lease-up campaign programs run $8,000 to $25,000 per month, a leasing website starts at $18,000 and film at $15,000, all published. Media is paid directly to the platforms at no markup.
TERAMOK is headquartered in Chicago and serves Dallas-Fort Worth nationally, with our own crew flying in for production. We do not have a Dallas office or a published Dallas client yet, and we will not imply otherwise. The lease-up results here come from Chicago and Miami.
Plan the lease-up for your submarket: book a Dallas lease-up call.
Tell us about the project. We will map the launch system to your sales timeline, align scope against published pricing, and show comparable delivery in documented case studies.
Book a strategy callOr call +1 (312) 838-1826 or email info@teramok.us. Replies within one business day.