HVAC marketing agency in Chicago that answers the weather first

Chicago swings from 100°F to 23 below zero. The HVAC company whose ads, pages and phones are ready before each swing gets the call, the replacement and the maintenance plan.

30qualified HVAC leads in 90 days, or no management fee. See what counts
Chicago, O'Hare, 2016 to 2025daily highs and lows
−23°F30 Jan 20190°F90°F100°F24 Aug 2023
17nights a year at 10°F or colder, 5 at zero or below
21days a year at 90°F or hotter, mostly June to August
NOAA National Centers for Environmental Information, daily summaries for Chicago O'Hare, averages over 2016 to 2025.

The Chicago HVAC year: heat above, cold below

Ten years of daily temperatures at O'Hare. Hot days drive AC calls, cold nights drive no-heat calls. Tap a month to see what we run for you then.

Average days a year with a high at or above the hot threshold (orange) and nights with a low at or below the cold threshold (blue), Chicago O'Hare, 2016 to 2025. Source: NOAA NCEI, our count.

Jul: Heat: AC repair and replacement

16.9days at 85°F or hotter
0nights at 10°F or colder

AC tune-up offers start two weeks before the first 85°F day, then repair campaigns scale with the forecast on 90°F days.

Why fixed-date campaigns miss: the triggers move every year

15 Mayfirst 85°F day of 2025
9 Novfirst freeze that fall
27days at 90°F or hotter
6nights at 0°F or colder

Across ten years the first 85°F day came anywhere from 27 April to 25 June, and the first freeze from 13 October to 20 November. We set campaigns to the forecast, not the calendar.

Every emergency call is a maintenance plan waiting to happen

Why plans matter more than single jobs

An emergency repair is one invoice. A maintenance plan is two visits a year, first call on every replacement, and a customer who does not search again. We build the campaigns to win the urgent call, and the follow-up to keep the customer.

How the lead becomes a member

  1. Call-only ads and a fast page win the no-heat or no-cool call
  2. The technician's visit is followed by a plan offer the same day
  3. Plan members get tune-up reminders before the triggers above
  4. Replacement quotes go to members first, with current rebates

30 qualified leads in 90 days, or no management fee

30

The rules are written into the agreement before launch. The waiver covers our management fee; your media budget goes straight to Google and Meta with no markup. You can leave after any monthly review.

Counts toward the 30

  • A live caller in your service ZIP codes asking for a quote or a visit
  • A form with a reachable phone or email and a job you perform
  • A property manager requesting a bid on a building in your area
  • A repeat customer who found you again through a campaign
  • A lead you chose not to take because your calendar was full

Does not count

  • Robocalls, spam forms and wrong numbers
  • Duplicate contacts from the same person inside 30 days
  • Callers outside the service area written into the agreement
  • Requests for work you told us you do not do
  • Job seekers, vendors and sales pitches

Rules and incentives your HVAC pages get right

The federal tax credit is gone

The 25C credit for heat pumps, central air and furnaces is not allowed for equipment placed in service after 31 December 2025. Pages and ads still promising it in 2026 mislead buyers.

IRS, OBBB FAQ, P.L. 119-21

ComEd heat pump discounts

Instant discounts through a ComEd Heat Pump Trained Contractor: up to $2,000 for a qualifying ducted heat pump, up to $1,000 for ductless and up to $6,000 for geothermal. No central AC discount is listed.

ComEd Home Heating and Cooling Discounts, 2026

Gas furnace rebates depend on the address

Nicor Gas, which serves the suburbs, pays $150 or $225 for 95% or 97% AFUE furnaces and $350 for qualifying boilers in 2026. Chicago homes are Peoples Gas customers, with their own program.

Nicor Gas 2026 residential fact sheet

R-410A: what can still be installed

New split systems built with components made after 1 January 2025 must use lower-GWP refrigerants. EPA's final rule, effective 27 July 2026, removed the deadline for installing pre-2025 R-410A inventory.

EPA Technology Transitions, 91 FR 31284

Certified to handle refrigerant

Technicians who service, repair or dispose of refrigerant equipment need EPA Section 608 certification, and refrigerant can only be sold to certified technicians.

EPA, Clean Air Act Section 608

Chicago licenses and permits

Chicago has no separate HVAC license; contractors work under a City General Contractor license. In-kind furnace, AC or boiler replacement in homes up to four stories needs no permit; other replacements do.

Chicago Department of Buildings

A marketing summary, not legal or tax advice. Check incentives with the utility or a tax adviser before quoting them to a customer.

Lead results we can show

104

leads in 28 days on about $1,000 of ads for a 44-unit Miami project, 41 of them warm at about $24 each. The same campaign build we run for trades.

+834.5%

calls, forms and leads in a year for a Chicago pre-lease brand, after a website rebuild and campaigns run as one system.

+693%

Google impressions in 90 days for a Chicago developer, from service and location pages that answer specific searches.

We have not worked with a Chicago HVAC company we can name yet. Most of our clients are in real estate and construction. That is why the lead guarantee exists. All results.

What HVAC marketing costs in Chicago

  • Google, Local Services and Meta campaign managementFrom $3,500 a month
  • Search and AI visibilityFrom $3,000 a month
  • Technician and install filmFrom $15,000
  • Ad spendPaid by you to Google and Meta, 0% markup

Questions Chicago HVAC companies ask

How do HVAC companies in Chicago get more leads?

By following the weather instead of the calendar. At O'Hare, the first 85°F day has come anywhere from late April to late June, and the first freeze from mid-October to late November (NOAA, 2016 to 2025). The companies that win start tune-up campaigns ahead of those triggers, run call-only emergency ads on 90°F days and below-zero nights, and turn every repair customer into a maintenance plan.

When is HVAC busy season in Chicago?

Twice a year. O'Hare averages about 21 days at 90°F or hotter, mostly June to August, and about 17 nights at 10°F or colder, mostly December to February, with five nights at zero or below (NOAA, 2016 to 2025). Repair demand peaks on those days; replacement and maintenance plans sell best in the weeks before them.

Do you guarantee HVAC leads?

Yes, for Chicago trades: 30 qualified leads in 90 days, or no management fee. A qualified lead is a live caller or a reachable form in your service ZIP codes asking for work you do. Spam, duplicates, out-of-area calls and job seekers do not count.

What does HVAC marketing cost in Chicago?

Campaign management starts at $3,500 a month and search at $3,000 a month. Ad spend is paid directly to Google and Meta in accounts you own, with no markup. Technician and install film starts at $15,000. You can leave after any monthly review.

Should our website still mention the federal heat pump tax credit?

Check it first. The federal 25C credit for heat pumps, central air and furnaces ended for equipment placed in service after 31 December 2025, so pages still promising it in 2026 are out of date. Utility programs such as ComEd's heat pump discounts and Nicor Gas furnace rebates change every program year, and Illinois' federally funded home energy rebates had not launched as of October 2026.

How do you get HVAC companies recommended by ChatGPT and Google's AI answers?

By publishing facts the engines can check: services and brands you install, service ZIP codes, licenses and certifications, current rebate information and real reviews, consistent across your site and profiles. Our AI SEO for HVAC contractors page has a checker for outdated claims.

Have you worked with Chicago HVAC companies before?

Not with one we can name yet. Most of our work is real estate and construction, where we run lead campaigns, film crews on site and build the pages buyers check. The lead guarantee exists so you do not have to take that on trust.

Be ready before the next heat wave or cold snap

Tell us your service area, the equipment you install and how many plan members you have. We come back with the weather-triggered plan, the pages and the budget, with 30 qualified leads in 90 days written in.

Get your HVAC lead plan