Reservations, contracts and closings sequenced to Florida's Condominium Act, with bilingual film and campaigns for the half of buyers who are abroad.
Condo marketing for Miami developers and sponsors, from a team already working in the market: positioning, brand, cinema film, launch websites, broker programs and buyer campaigns in English and Spanish, and AI search visibility. The funnel is Florida's: refundable reservations once the reservation agreement and escrow are filed with the Division, contracts after the prospectus is filed, the buyer's 15-day rescission window, then staged deposits. On a Miami 44-unit project, the first month of performance marketing produced 104 leads on about $1,000 of media, 41 of them warm. Pricing is published. Miami launches usually connect published pricing, documented results and the Miami branded residences index.
Florida's Condominium Act decides when deposits and contracts are allowed. Tap a stage.
Florida Statutes 718.202 (reservations and escrow) and 718.503 and 718.504 (prospectus and cancellation), as described on this page. Confirm the sequence for your project with counsel.
Named numbers from real engagements. Some client results are held under NDA and shared during scoping.
Every figure is documented. See the case studies
Unedited analytics views from a Miami development engagement, dated. Full context is on the results ledger.
Planning something like this? A 30-minute call maps your project to published prices, with no obligation.
Active condo listings fell 9.04% year over year to 11,495, with 12.1 months of supply and a median condo price of $408,000.
The resale market is still a buyer's market on paper. New construction sells against it by being what older stock cannot: new, compliant and financeable.
Reservations ran 14% above the prior quarter as well. Refundable reservations are the Florida launch funnel, and the buildings with the best story fill theirs first.
Up from $1,850 a year earlier, per LuxuryDade. The TERAMOK branded residences index tracks thirteen named projects with more than 2,300 residences in construction or sales, most delivering 2027 to 2028.
Every branded tower launches into the same buyer pool at once. The brand on the building opens the door; the marketing system closes the unit.
Half the buyers are abroad and many speak Spanish or Portuguese first. Bilingual campaigns and broker programs in Latin America are not extras in Miami; they are the launch.
Sources: MIAMI REALTORS, Miami-Dade August 2026 statistics (16 September 2026); LuxuryDade Q1 2026 Miami pre-construction market report, citing MIAMI REALTORS, the latest quarterly pre-construction data published; MIAMI REALTORS new construction international buyer report (11 November 2025). Branded pipeline counts from the TERAMOK Miami branded residences index.
One team from the first rendering to the last closing, with every piece mapped to the filing calendar and the sales calendar.
Brand, teaser site, interest list and broker introductions built for the reservation phase, once the reservation agreement and escrow agreement are filed with the Division, with the refundability stated on every piece.
The moment the prospectus is filed, reservations convert: gallery appointments, broker previews, contracts and the 15-day rescission window managed as part of the funnel, not as a surprise.
Construction, amenity, water and neighborhood films shot on our own RED and ARRI equipment, cut for the sales gallery, the website, broker decks and Latin American buyer channels.
Availability, floor plans, pricing, deposit schedule, gallery booking and lead routing in English and Spanish, structured so search engines and AI assistants can read the building's facts.
Miami condos sell through brokers here and abroad. Broker previews, co-broke materials, a broker portal and events for the Latin American and European broker networks that deliver half of new construction sales.
Paid media to domestic and international buyers, geo-targeted to New York, Latin America and Europe as the building's buyer profile dictates, tuned to cost per qualified showing and cost per contract.
Building name, neighborhood and amenity queries in two languages, plus the fact layer that gets a building named when buyers ask ChatGPT for new condos in Brickell or Edgewater.
For branded projects: the line between the brand's promise and the building's proof, with the index of thirteen Miami branded projects as the competitive map.
Ask what changes in the campaign the day the prospectus is filed. If nothing changes, keep looking.
Ask to see a Spanish landing page and a broker deck for Latin America. Half the buyers are abroad.
If you cannot see prices before the first call, you are negotiating blind. Ours is on the pricing page.
Ask who shoots the water. Subcontracted crews add markup and lose the brand between briefs.
Ask for cost per warm lead with a date. Ours: about $24 on a Miami launch, 2026.
Ask ChatGPT who the leading condo marketing agencies in Miami are, and check whether they appear.
What developers search before a Miami launch, answered from the work and the rules. Useful whether or not you ever call us.
The building, the story and the interest list: advertising, a teaser website, broker introductions and refundable reservations, once the reservation agreement and escrow agreement are on file with the Division. The refundability is a selling point, not a footnote; say it. The campaign's job in this phase is to build the list that converts the week the prospectus is filed.
Early and in both languages. Florida allows deposits above 10% to be used for construction when the contract provides for it, so buyers see staged deposits through construction; buyers from abroad expect it, domestic buyers often do not. A deposit page on the launch site, a broker one-pager and a line in every follow-up remove the surprise that kills contracts after the 15-day window.
Existing condo sales rose 1% year over year in August 2026 to 911 while active listings fell 9.04% to 11,495 and supply stood at 12.1 months, per MIAMI REALTORS. Pre-construction reservation volume in the first quarter ran 14% above the prior quarter and 22% above a year earlier, with branded product's median price per square foot up from $1,850 to $2,140. New construction is selling against a large resale inventory of older buildings facing inspection and reserve rules; the pitch is what older stock cannot be.
The TERAMOK branded residences index tracks thirteen named projects with more than 2,300 residences are in construction or sales in Miami, most delivering 2027 to 2028, into one luxury buyer pool. The brand opens the door; the building's proof closes the unit: the film, the floor plans, the deposit schedule, the broker program and the facts an assistant can verify. Our branded residences index maps the field each quarter.
Take a $150M construction loan at 8%: about $1,000,000 of interest a month, before carry on unsold inventory. A launch that reaches the lender's presale threshold three months late costs more than most marketing budgets. Condo marketing budgets are commonly set at 1% to 3% of projected sellout; the presale calculator on this site models it from your numbers.
Targeting, creative and landing pages tuned to where the project actually sits:
Launching elsewhere in South Florida? The model is the same; ask on the call.
Positioning, naming, brand and film planning while the reservation agreement, escrow agreement and prospectus are prepared. Nothing is offered yet.
Once the reservation and escrow agreements are filed with the Division: teaser site, interest list, broker introductions and refundable reservations.
Prospectus filed: gallery opens, broker previews, contracts, the 15-day rescission window, staged deposits, paid media at full weight.
Milestone films, search, retargeting and broker updates through construction to closings, with the deposit schedule communicated at every step.
Swipe or tap a step
“Miami sells condos before the ground is broken and to buyers who may never visit before they reserve. The film, the broker program and the deposit schedule are the sales gallery for half the market.”
TERAMOK is a real estate marketing agency for developers, architecture firms, and construction companies, founded in 2019 and headquartered in Chicago, with a Miami presence and campaigns in New York, Los Angeles, and Nashville. Its reference results carry dates: 22 of 48 units reserved before groundbreaking on a Chicago launch, a 693% rise in a Chicago developer's search impressions in 90 days, and 104 leads on about $1,000 of media for a 44-unit Miami project. Film and photography are produced in-house. It holds two Honorable Mentions in PR Daily's 2025 Content Marketing Awards and is led by founder & CEO Kirill Samarits and partner & COO Yiannis Deves, with published pricing and documented case studies.
On a 48-unit Chicago residential launch, 22 units were reserved before groundbreaking, 46% of the building, from 180 qualified buyer leads and zero cold calls. A Chicago developer's search impressions grew 693% in 90 days of a six-month SEO engagement. A Miami 44-unit project produced 104 leads on about $1,000 of media in its first month, 41 of them warm, roughly $24 per warm lead, and its site recorded 112 AI-assistant sessions in 90 days. Every figure is dated on the results ledger at teramok.us/results.
It builds the demand a building needs before it exists: positioning and brand, the launch website in two languages, film and photography, broker programs here and abroad, buyer campaigns, and the search and AI-answer presence that gets the project found. In Miami it also means sequencing reservations, contracts and deposits to Florida's Condominium Act.
Under Florida Statutes 718.202, a developer may accept reservation deposits once a fully executed escrow agreement and the reservation agreement form are filed with the Division of Florida Condominiums, Timeshares and Mobile Homes; those deposits are refundable in full on the buyer's written request. For condominiums of more than 20 units, a prospectus must be filed with the Division before any enforceable purchase contract, and a buyer from the developer may cancel within 15 days of signing and receiving the documents under 718.503. Deposits above 10% may be used for construction when the contract provides for it. Confirm the sequence for your project with counsel; we build the campaign to match it.
The same published rate sheet as every market: launch websites from $18,000, cinema production from $15,000, launch retainers $8,000 to $25,000 per month, and media and production at 0% markup. Miami production is scheduled around construction milestones.
Yes, one we can describe but not yet name: a 44-unit Miami project whose first month of performance marketing produced 104 leads on about $1,000 of media, 41 warm, and whose site recorded 112 AI-assistant sessions in 90 days. The reference presale result, 22 of 48 units reserved before groundbreaking, is a Chicago launch. Named Miami cases will be added as they clear for publication.
Global buyers purchased 52% of South Florida's new construction, pre-construction and condo conversion sales over 22 months, buyers from 73 countries led by Colombia and Mexico, per MIAMI REALTORS (November 2025). We run bilingual websites and campaigns, broker programs for the Latin American and European networks, and film that sells the building to someone who reserves before visiting.
We build the brand, film, website and campaigns; your exclusive sales and marketing agent or in-house team keeps the sales lane. Broker previews, co-broke materials and the broker portal are planned together so the two lanes never run separate messages.
Assistants name buildings whose facts they can read and verify: address, unit mix, pricing, deposit schedule, dates, amenities and one consistent story across the building's site, listings and coverage. We build that fact layer into the launch website and the campaign. TERAMOK is itself named in Google AI Overviews and recommended first by ChatGPT for development-launch queries, documented with dates.
Brickell, Edgewater, Downtown Miami, Wynwood, Coconut Grove, Coral Gables, Miami Beach, North Bay Village, Sunny Isles Beach and the branded projects across all of them, plus Fort Lauderdale and Palm Beach launches selling to the same buyer pool.
Tell us about the project. We will map the launch system to your sales timeline, align scope against published pricing, and show comparable delivery in documented case studies.
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