When should marketing start for a Los Angeles lease-up?

Our planning range is four to six months ahead of opening day, so a list of prospects exists on the day the leasing office opens. Start earlier in South Bay or Palms and Mar Vista, where Matthews shows the largest pipelines relative to existing stock.

Can a new building advertise rent stability?

Only what the lease actually says. A new building sits outside the RSO and, for its first 15 years, the state cap, so never suggest a limit that does not apply. Explain how renewals are decided instead.

Do you have Los Angeles lease-up results?

Not yet. The closest reference is a Chicago pre-lease brand: 880.7% more active users year over year (152K in total) and 107K tracked key events across one year of work. TERAMOK-reported, on the results ledger.

What does a Los Angeles lease-up program cost?

Organic social is $3,500 monthly at minimum and paid media $3,500 monthly; a full retainer covering brand, site and media is quoted on the pricing page. Media spend is billed at cost. The model-unit shoot includes crew travel from Chicago, quoted in advance.

Which parts of Los Angeles are hardest for a lease-up right now?

On the Q2 2026 Matthews figures, Downtown at 5.8% vacancy and South Central at 5.6% hold the most empty units, and rents in Burbank, Glendale and Pasadena fell 1.5%. Our Los Angeles overview compares eleven submarkets.

Multifamily and lease-up marketing agency in Los Angeles

Multifamily marketing for new Los Angeles apartment buildings: lease-up pace, leasing websites, film and campaigns that stay inside California's fair housing rules.

Plan my LA lease-up Check a rental ad

$2,887metro effective rent, up 0.80% in a year
4.52%vacancy in Q2 2026
2,837units absorbed in the quarter
25,636units under construction, down 15.4%

Los Angeles metro, Q2 2026. Source: Matthews

Would this line pass in a Los Angeles rental ad?

Tap a line from a draft ad. California is stricter than most states, and one wrong line can stop a campaign or start a complaint.

Draft ad lines

No Section 8Unlawful

Unlawful in California since 2020. SB 329 made source of income, including vouchers, a protected category.

3 unlawful3 to check3 fine

General guidance, not legal advice. We check every listing and campaign against SB 329, federal and California fair housing law and each ad platform's housing policy before it runs.

What an LA lease-up costs

Full lease-up program$8,000 to $25,000 a month
Lease-up acceleration$9,000 once + $6,000 a month
Leasing website, one year of development$25,000 to $50,000
Building filmFrom $15,000
Lead generation adsFrom $3,500 a month

Ad spend paid by you, at 0% markup. Compare concessions with marketing in our calculator.

Lease-up results from our own campaigns

From Chicago and Miami. We do not have a Los Angeles multifamily client we can publish yet, and we will not imply one.

152Kactive users, up 880.7%, for a Chicago pre-lease brand (NDA)

$24per warm lead on a 44-unit Miami launch

112visits from AI assistants in a developer's first 90 days

Questions LA operators ask

How do you lease up a new apartment building in Los Angeles in 2026?

Start from the pace: remaining units divided by the weeks to stabilization gives the signed leases needed each week, and your tour and close rates turn that into a lead target. Then build the leasing website, film and listings four to six months before the certificate of occupancy, keep every ad inside California's fair housing rules, and report weekly against the pace. In the second quarter of 2026 metro vacancy was 4.52% with 2,837 units absorbed, per Matthews, so demand exists; the contest is between buildings.

Does AB 1482 limit rents in a new Los Angeles building?

Not at first. California's Tenant Protection Act caps annual increases at the lower of 5% plus inflation or 10%, but buildings whose certificate of occupancy was issued within the past 15 years are exempt, and the law is set to sunset on 1 January 2030. A bill to tighten the cap, AB 1157, failed in the Assembly Judiciary Committee in January 2026.

Does the Los Angeles Rent Stabilization Ordinance apply to new construction?

Generally no. The RSO covers rental units first built on or before 1 October 1978; since 2 February 2026 its allowable increase follows 90% of inflation with a 1% floor and 4% ceiling. Newer buildings fall under the city's Just Cause Ordinance, which limits evictions but not rents, and carries its own registration and notice requirements.

Can a Los Angeles rental ad say no Section 8?

No. Since 1 January 2020, California's SB 329 has made source of income, including housing vouchers, a protected category, and the Civil Rights Department treats ads refusing Section 8 as unlawful. Every listing and campaign we write is checked for it.

How much are Los Angeles landlords using concessions?

RealPage reported concessions declining in core urban Los Angeles submarkets in the first quarter of 2026, while across the West region 14.9% of units carried a concession in June 2026, with an average discount of 11.9%. Downtown, where occupancy was 91.6% in the first quarter, uses them most.

What does lease-up marketing cost with TERAMOK?

Lease-up campaign programs run $8,000 to $25,000 per month, a leasing website starts at $25,000 and film at $15,000, all published. Media is paid directly to the platforms at no markup.

Do you have Los Angeles multifamily clients?

Not ones we can publish yet, and we will not imply otherwise. TERAMOK is headquartered in Chicago and serves Los Angeles nationally, with our crew flying in for production. The lease-up results here are from Chicago and Miami.

Leasing up in Los Angeles?

Send the unit count and your certificate of occupancy date. On a 30-minute call we map the pace, and you get a written price within 5 business days.

Plan my LA lease-up