How does Executive Directive 1 affect a market-rate launch in Los Angeles?

Indirectly. The City Council made ED1 permanent on 10 December 2025 as the Affordable Housing Streamlining Ordinance, which gives 100% affordable projects a ministerial path. Bisnow reported about 490 projects with more than 40,000 units approved under the directive, though only 44 had reached construction. We map those near your site before writing any copy about views or the street.

Where can ED1 projects not go?

Single-family zones, historic districts and high fire hazard areas are excluded, per Bisnow's reporting on the ordinance. That matters for positioning: a hillside or historic-district launch faces a different neighborhood future than one on a commercial corridor.

When does Measure ULA matter to a condo campaign?

At pricing, and again every July. For closings after 30 June 2026 the tax is 4% from $5.4 million and 5.5% from $10.9 million. Any residence near a line needs a deliberate price, and residence pages should be quick to update when thresholds move.

Is Measure ULA going away?

Not as of October 2026. A statewide initiative backed by the Howard Jarvis Taxpayers Association seeks repeal on the November 2026 ballot, and in June 2026 the City Council asked the City Attorney to draft a measure exempting new multifamily buildings for ten years. We plan for the tax as written.

Can we advertise a Los Angeles condo before the final public report?

Yes, once a preliminary public report is issued. It permits advertising and reservations with the money in a neutral escrow, refundable on request, but no binding contracts. The campaign's job in that window is a qualified list that converts when the final report arrives.

Do you have Los Angeles launch results?

Not yet, and we will not suggest otherwise. Our launch references come from Chicago and Miami, plus an NDA-bound villa development in Europe that had two of its three villas under sale 70 days ahead of completion in 2025, worth $17M. All are TERAMOK-reported.

New development and condo marketing agency in Los Angeles

New development marketing for Los Angeles condos and rentals, sequenced to California's public report stages and priced around Measure ULA. One in-house team, measured in reservations.

Plan my LA launch See the launch stages

+22%condo sales in Q2 2026 against Q1The Real Deal ↗
25,636apartments under construction, down 15.4% in a yearMatthews ↗
4% from $5.4MMeasure ULA on closings after June 30, 2026Check a price →

An LA launch, stage by stage

California's Department of Real Estate decides what you can do at each stage. We plan the marketing to match.

What California allows

You may take reservations. Deposits must be fully refundable and held in a neutral escrow.

Source: California DRE Reference Book, chapter 17 ↗

We reportReservations and refundable deposits in escrow

What we run

Reservation campaigns on Google, Meta and YouTube
Private previews for the interest list
Broker launch with film cuts and fact sheets
Lead screening before sales calls

Where LA condo buyers are

Most sales in Q2 2026

Westwood and Century City led Los Angeles condo sales by count as sales rose 22% against Q1.

WestwoodCentury City

Compass research via The Real Deal ↗

Highest average prices

Sunset Strip and Hollywood Hills West averaged just under $3M, below the $5.4M Measure ULA threshold.

Sunset StripHollywood Hills West

Our Los Angeles new developments monitor →

What an LA launch costs

Development brand$25,000 to $60,000
CGI renderings, at least nineFrom $7,000
Residence or project film$15,000 to $50,000
Launch website, one year of development$25,000 to $50,000
Full presale program$8,000 to $25,000 a month

Same prices as every market. Travel for production trips quoted before you sign. Full rate card →

Presale results from our own launches

22 of 48units reserved before groundbreaking, Chicago

1 in 8qualified leads became a reservation

$24per warm lead, 44-unit Miami launch

+1,925%organic search in 90 days, Miami developer

Questions LA developers ask

How do you market a new condo development in Los Angeles?

In step with the California public report. Before filing we build the brand, price ladder and interest list; under a preliminary report we run reservation campaigns with fully refundable deposits in escrow; under a conditional report we convert reservations into contracts; after the final report we sell the remaining inventory.

Can a Los Angeles developer take deposits before the final public report?

Yes, under a preliminary public report, as reservations only: the deposit must be fully refundable and held in a neutral escrow. A conditional public report allows binding contracts, but escrows cannot close until the final report issues.

How does Measure ULA affect pricing a new development?

For closings after June 30, 2026 the City of Los Angeles transfer tax is 4% of the full price from $5.4M and 5.5% from $10.9M, so residences priced just above a threshold can net less. We check the price ladder before it goes public.

Where is Los Angeles condo demand strongest in 2026?

Condo sales rose 22% in Q2 2026 against Q1. Westwood and Century City led by number of sales, and Sunset Strip and Hollywood Hills West averaged just under $3M, per Compass research reported by The Real Deal.

What does new development marketing cost in Los Angeles?

The same published prices as every market: development brand $25,000 to $60,000, CGI from $7,000, film $15,000 to $50,000, launch websites $25,000 to $50,000 and full presale programs $8,000 to $25,000 a month.

Filing with the DRE soon?

Send the unit count, the price range and your report stage. On a 30-minute call we map the launch, and you get a written price within 5 business days.

Plan my LA launch