Multifamily marketing agency for lease-ups that fill faster
Multifamily marketing for US developers and operators: name, film, waitlist, leasing website and ads from one in-house team, so the building leases on schedule with fewer concessions.
Website, campaigns and organic social by TERAMOK. GA4 receipt; client under NDA.
The US lease-up market in 2026
US apartment completions in Q2 2026. Every new building competes for the same renters.
Source: RealPage, Q2 2026 ↗of stabilized US apartments offered a concession in August 2026.
Source: RealPage, September 2026 ↗of free rent is the average concession, 11% of asking rent on a 12-month lease.
Source: RealPage, September 2026 ↗Concessions or marketing: which costs less?
Set your building. Compare giving free rent to every new lease with paying for a program that fills the building faster.
The program costs the same as giving 63 leases 5.7 weeks free. If faster leasing lets you drop concessions on more than that, marketing is the cheaper choice.
Arithmetic only: units times rent times weeks free, against months times fee. Ad spend is separate. For a full budget from your rents, use the lease-up budget calculator.
The lease-up system, planned backward from move-in
- 6 months before first move-ins
Name and brand
A community name and identity that stands apart from the buildings renters compare.
- 4 to 6 months before
Pre-lease waitlist
Film, photography and a waitlist so demand is waiting on the first day.
- 3 months before
Leasing website
Floor plans, live availability and instant tour booking, built for search and AI answers.
- From waitlist to stabilization
Ads by renter profile
Google, Meta and YouTube by commute, employer and lifestyle, in your own ad accounts.
- Every week
Weekly scoreboard
Cost per qualified lead, tour rate, lead to lease and leases a week against plan.
Results from our own campaigns
Dated, measured and reported by TERAMOK. Client names withheld where an NDA applies.
Website, performance campaigns and organic social as one system.
About $1,000 of first-month ads, screened before reaching the sales team. Same system we run for lease-ups.
Search Console receipt on our results page.
What multifamily marketing costs
Full lease-up program
Brand, film, website, ads and weekly reporting as one team
$8,000 to $25,000 a monthLease-up acceleration
For buildings already leasing that need more tours
$9,000 once + $6,000 a monthCommunity brand
Name, identity and the story renters remember
$25,000 to $60,000Leasing website
Custom design with one full year of development
$25,000 to $50,000Lead generation ads
Ad spend paid by you, at 0% markup
From $3,500 a month
Multifamily marketing by city
Questions multifamily teams ask
What does a multifamily marketing agency do?
It leases up apartment communities: the name and brand, film and photography, a pre-lease waitlist, a leasing website with live availability and tour booking, and ads by renter profile, reported weekly in tours and signed leases. TERAMOK does all of it with one in-house team.
How common are concessions in 2026?
Very. RealPage reported concessions on 15.4% of stabilized US apartments in August 2026, averaging 11% of asking rent, about 5.7 weeks free on a 12-month lease.
Can marketing reduce concessions?
Yes, when it fills the building faster. A waitlist built during construction and campaigns aimed at the right renters mean fewer empty units competing on price. Our calculator on this page compares the cost of concessions with the cost of a program.
What results has TERAMOK delivered for multifamily?
For a Chicago pre-lease development brand, our 12-month program reached 152K active users, up 880.7% year over year (client under NDA). A 44-unit Miami launch produced 104 leads in its first 28 days, 41 of them warm at about $24 each.
What does multifamily marketing cost?
A full lease-up program is $8,000 to $25,000 a month. Lease-up acceleration for buildings already leasing is $9,000 once plus $6,000 a month, and lead generation ads start at $3,500 a month. All prices are published.
How do you report lease-up performance?
Weekly, in the numbers that move the pro forma: cost per qualified lead, tour rate, lead-to-lease rate and leases a week against the plan. Impressions and followers are inputs, not results.
Leasing up in the next 12 months?
Send the unit count and your first move-in date. On a 30-minute call we map the lease-up, and you get a written price within 5 business days.