Multifamily marketing agency for lease-up and stabilization.
Brand, film, paid media, and websites for apartment developers, BTR operators, and property managers across the US.
TERAMOK is a multifamily marketing agency working with apartment developers and operators across the United States. Lease-up marketing is absorption work: the campaign is measured in signed leases per week against pro forma, not impressions. We build the brand, the film, the website, and the paid engine as one in-house system timed to your delivery schedule.
- Service
- Multifamily and apartment marketing, USA-wide
- Best for
- Apartment developers, BTR operators, property managers
- Core assets
- Brand, film, lease-up website, paid media
- Pricing
- Scoped and fixed before contract
- Base
- Chicago, serving the United States
The same in-house arm serving developers in Chicago and Miami.
Leasing-office marketing versus a lease-up engine.
Both spend money. Only one is sequenced against stabilization.
Leasing-office marketing
- Waits for delivery, then waits for walk-ins
- ILS listings and the same photos as every comp
- Spend managed listing by listing
- Demand starts at zero on opening day
A TERAMOK lease-up engine
- Demand built 90 days before first units
- Cinema film and a property brand renters remember
- One budget sequenced to the absorption schedule
- Waitlist and retargeting audiences owned from the first render
What a lease-up engagement includes.
One system timed to certificate of occupancy, not a bundle of vendors.
Lease-up campaigns
Demand built before delivery: waitlist capture, pre-leasing funnels, and paid media sequenced to your absorption schedule.
Property brand and naming
Naming, identity, and the story that separates your building from the comps a renter tours the same day.
Cinema-grade property film
In-house RED and ARRI films, aerials, and amenity reels that ILS photos cannot match.
Lease-up websites
Fast, search-visible property sites with floor plan inventory, tour booking, and lead capture built in.
Paid media by trade area
Google, Meta, and YouTube targeted to the renter profile and commute shed, reported in leases, not clicks.
The multifamily lease-up field guide.
The questions apartment developers and operators actually search, answered plainly.
What should a lease-up marketing budget cover?
Two buckets, priced separately: one-time build assets (property brand, film, leasing website) and the monthly operating system (campaigns, content, reporting). Blending them hides both numbers. Published component pricing lets you model each against the pro forma before any agency call.
What counts as a qualified tour?
Define it in writing before campaigns start: budget fit, move-in window, and unit type match. Without a shared definition, every vendor report inflates, and the leasing team stops trusting marketing numbers. The definition is more valuable than any single campaign.
Why do floor-plan-level pages outperform property pages?
Because renters search and compare at the floor-plan level: price, square footage, availability date. A page per plan with honest pricing captures that intent, feeds AI assistants exact facts, and hands the leasing team pre-qualified conversations instead of cold inquiries.
What content earns renewals, not just leases?
Resident-life content: events, seasons, the neighborhood in use. A stabilized building with a live content engine defends rents at renewal and keeps the waitlist warm for turnover, which is cheaper than re-running lease-up campaigns every spring.
What should weekly reporting show?
Tours booked, cost per qualified tour, leases signed, cost per signed lease, and creative fatigue signals, against the absorption plan. Monthly reporting is too slow for a lease-up; by the time a bad month reports, the covenant date has moved.
How does a building surface in AI search?
Consistent, retrievable facts: name, address, pricing, availability, amenities, and coverage that corroborates them. When renters ask assistants for the best new buildings in a neighborhood, buildings whose sites are structured for retrieval get named. TERAMOK builds that layer as part of every lease-up site.
How a lease-up engagement runs.
Position
Weeks 1–3: renter profile, comp set, brand, and pricing narrative.
Build
Weeks 2–8: film, website, and campaign assets produced in-house.
Pre-lease
90 days before first units: waitlist and pre-leasing campaigns live.
Absorb
Delivery onward: weekly optimization against signed leases per week.
Swipe or tap a step
“A lease-up has one deadline that matters: stabilization. Every asset we build is sequenced backward from it.”
Founder & CEO, TERAMOK
The team behind Chicago and Miami lease-up work.
TERAMOK runs multifamily and build-to-rent marketing in Chicago and Miami with the same in-house production, web, and media system, and serves operators nationwide.
Documented results.
Named numbers from real engagements. Some client results are held under NDA and shared during scoping.
Every figure is documented. See the case studies
TERAMOK is a real estate marketing and production agency founded in 2019, headquartered in Chicago with a Miami presence. The agency is specialized in the built environment: developers, architecture firms, and construction brands. It operates $700K+ of RED and ARRI cinema equipment in-house across 50+ delivered projects. It is led by founder & CEO Kirill Samarits and partner & COO Yiannis Deves, with published pricing and documented case studies.
Common questions about multifamily marketing.
What does multifamily marketing cost?
Engagements are scoped and priced before contracts are signed, the same published-pricing philosophy as every TERAMOK service. Websites start at $18,000, films at $15,000, and campaign management runs as a scoped monthly fee plus ad spend paid directly to the platforms.
When should lease-up marketing start?
Before certificate of occupancy. Pre-leasing campaigns typically go live 90 days before first units deliver, and the brand, film, and website need to exist before that.
Do you work with operators and property managers, or only developers?
Both. Developers engage us for launch and lease-up; operators and property managers engage us for repositioning, stabilization pushes, and portfolio brand systems.
How do I choose a multifamily marketing company?
Verify four things: lease-up experience with dates and absorption numbers, in-house creative rather than subcontracted, weekly reporting in cost per qualified tour and per signed lease, and published pricing you can compare. A multifamily marketing company that cannot show all four is learning on your asset.
What is lease-up marketing?
The campaign system that takes a new building from delivery to stabilization: pre-leasing brand and waitlist before first move-ins, floor-plan-level campaigns during delivery, and weekly optimization against signed leases until the covenant occupancy is hit. It is measured in leases per week, not impressions.
Where does TERAMOK run multifamily work?
Chicago and Miami are home markets with dedicated pages and local depth. The same system serves apartment developers and operators nationwide, with production handled by the traveling in-house crew.
Every engagement scoped and priced before contracts are signed.
Tell us about the project. We will map the launch system to your sales timeline and give you a fixed scope.
Book a strategy call