21.2M
square feet proposed in Q1 2026 new building filings
Q1 202621.2
Q1 2025, about8
REBNY counted a 165% jump on the year, so allocators will see many New York deals this cycle and compare sponsors side by side.
Real estate private equity marketing for New York sponsors
Before an LP wires money or a lender signs a term sheet, they search the sponsor, and we make sure the public record and your own site tell the same story.
New York sponsors are diligenced in the open. Deeds and mortgages sit in ACRIS, Form D notices sit on EDGAR, and since March 2025 more sponsors can advertise a 506(c) raise without heavy verification paperwork. We build investor-relations sites, track-record pages and partner profiles that hold up when an allocator checks them. See brand building and launch websites.
Investor-relations websitesTrack records that match ACRISPartner profiles and filmWe never act as placement agent
What an LP or lender checks online, step by step
The order most allocators and credit teams follow when a New York sponsor is new to them. Every step needs something accurate on the record.
1 of 6
- 01
The first search
Who is this firm, and who actually runs it?
What has to be on the record: A site that names every principal, states when the firm started, and carries a bio for each partner consistent with LinkedIn.
- 02
City property records
Did they really buy and finance what the deck says?
What has to be on the record: Each deal on your track-record page should line up with deeds and mortgages in ACRIS, the city register that covers Manhattan, Brooklyn, Queens and the Bronx back to 1966.
- 03
SEC filings
Have they raised under Regulation D before, and how much?
What has to be on the record: Form D is due within 15 days of the first sale and is public on EDGAR. Raise sizes and dates on your site must not contradict it.
- 04
Building compliance
Are there open problems at assets they already own?
What has to be on the record: Emissions reporting under Local Law 97 is now enforced, and DOB said in April 2026 that about 1,400 non-filing properties face action. Know your own status before an allocator asks.
- 05
Independent coverage
What appears beyond the sponsor's own website?
What has to be on the record: Trade press, photography of completed buildings and one consistent firm name across every directory.
- 06
The data room
Does the offering material match the public story?
What has to be on the record: Team, track record and asset images identical to what the LP already saw online. Mismatches end conversations.
Supply and capital signals behind a 2026 New York raise
564
sponsor units listed in Manhattan, Q3 2026
Corcoran's count fell 22% on the year to the lowest level since late 2012. Less unsold new product supports a new condo thesis.
$200,000
minimum per individual under the 2025 506(c) verification route
With written investor representations, a minimum of this size can satisfy accredited-investor verification. Entities sit at $1 million. Confirm with securities counsel before any public ad.
15
days after the first sale to file Form D
The notice is public and free to file, which makes it one of the first documents a careful LP pulls.
Sources: REBNY Q1 2026 pipeline report (May 2026); Corcoran Manhattan market report, 3Q 2026; SEC Form D guidance; SEC staff no-action letter of 12 March 2025, as summarized by King & Spalding.
LPs underwrite the sponsor before the deal
I read sponsor materials with a finance lens, and the first thing I test is consistency. Allocators do the same, usually before the first call.
A track record that does not match the recorded deeds, or a team page missing a partner named in the PPM, costs more trust than any design can rebuild.
We scope investor-relations work like a launch: launch websites run $25,000 to $50,000, identity from $25,000, and nothing locks you in for 12 months. We do not raise capital and we do not give securities advice.
Search visibility an allocator would notice
For a Chicago developer six months into our SEO program, Google impressions grew 693% across 90 days to 33.1K, and clicks doubled to 480 (TERAMOK-reported). LPs research a sponsor the same way buyers research a building.
Sponsors and fund managers in New York ask
Usually the firm site and the partners' profiles first, then public records: ACRIS for deeds and mortgages, EDGAR for Form D notices, and city compliance records for existing assets. Your marketing has to agree with all of them.
A Rule 506(c) offering allows general solicitation if every buyer is accredited and verified. Since the SEC staff letter of 12 March 2025, minimum investments of $200,000 for individuals or $1 million for entities, plus written representations, can support that verification. Get counsel's sign-off first.
Yes, where your partners and co-investors agree. Name the asset, your role, the year and the outcome. An allocator will compare it with recorded documents, so precision beats round numbers.
No. We are a marketing agency. We build the website, film, track-record pages and search presence. Raising, placement and securities advice stay with your licensed advisers and counsel.
Launch websites are $25,000 to $50,000, and a brand identity $25,000 to $60,000. A partner interview film is priced inside our film band, which tops out at $50,000. Exact scope comes from John Deves after one call.
Sources
- NYC Department of Finance, ACRIS property records
- U.S. SEC, filing a Form D notice
- King & Spalding, SEC staff no-action letter eases Rule 506(c) verification, March 2025
- Real Estate Board of New York, first-quarter 2026 filings report
- Corcoran, Manhattan market report for the third quarter of 2026
- NYC Department of Buildings, Local Law 97 first-year compliance release, April 2026
Make your public record and your pitch agree
Send your site and your last offering summary. We will flag every place an allocator could find a mismatch.
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