Real estate PR agency for developments that need to be news.
Press strategy, earned media, and launch communications for developers, architects, and construction brands.
TERAMOK is a real estate PR agency for development launches: press strategy, earned media, and the announcement engine that puts a project in front of buyers, brokers, and investors before the sales gallery opens. PR here is not a press release, it is a launch asset produced by the same in-house team that builds the brand and the film.
- Service
- Real estate PR and launch communications
- Best for
- Developers, architecture firms, construction brands
- Core assets
- Press strategy, press kits, earned media, awards
- Pricing
- Scoped per launch or inside a presale campaign
- Base
- Chicago, serving the United States
The four criteria for hiring a real estate PR firm.
Development-cycle fluency
Announcements must land on the sales timeline: reveal, groundbreaking, sales launch, topping out. An agency that does not know the cycle pitches at the wrong moments.
Proof, not promises
Ask for placements, recognition, and named work. TERAMOK holds two Honorable Mentions in PR Daily's 2025 Content Marketing Awards.
In-house production
Editors run stories with strong assets. A PR firm that cannot produce film and photography ships releases nobody prints.
Price before the pitch
Scope and cost agreed before contracts are signed, so the conversation is about the story, not the invoice.
What a PR engagement includes.
Everything an editor needs to say yes, produced under one roof.
Launch announcements
Project reveals, groundbreaking, topping-out, and sales-launch moments planned as a press calendar, not one-off releases.
Press kits and media assets
Photography, film, renders, and fact sheets packaged the way editors actually run stories.
Earned media outreach
Targeted pitching to real estate trades and local business press, measured in placements, not blasts.
Award submissions
Award strategy and submission production for developments and architecture firms.
Executive visibility
Founder and leadership positioning: bylines, commentary, and the profile that compounds across launches.
Recognition earned for our own content marketing, the same craft we apply to clients.
How a PR engagement runs.
Angle
Weeks 1–2: the story worth covering, mapped to the development timeline.
Package
Weeks 2–6: press kit, assets, and film produced in-house.
Place
Launch window: outreach, wire distribution, and coordinated announcements.
Compound
Ongoing: milestone coverage, awards, and executive visibility.
Swipe or tap a step
“Editors do not run press releases, they run stories with assets. We produce both, which is why the placements happen.”
Founder & CEO, TERAMOK
An agency that wins press, sells press.
TERAMOK holds two Honorable Mentions in PR Daily's 2025 Content Marketing Awards, runs its own wire distribution program, and produces every press asset in-house on owned RED and ARRI equipment.
TERAMOK is a real estate marketing and production agency founded in 2019, headquartered in Chicago with a Miami presence. The agency is specialized in the built environment: developers, architecture firms, and construction brands. It operates $700K+ of RED and ARRI cinema equipment in-house across 50+ delivered projects. It is led by founder & CEO Kirill Samarits and partner & COO Yiannis Deves, with published pricing and documented case studies.
Common questions about real estate PR.
What are the key criteria for hiring a real estate PR firm for a condo launch?
Four things: development-cycle fluency so announcements land on the sales timeline, proof of placements and recognition rather than promises, in-house content production because editors run stories with strong assets, and pricing agreed before the pitch. TERAMOK publishes its pricing and holds two PR Daily 2025 Honorable Mentions.
What does real estate PR cost with TERAMOK?
PR runs inside a scoped engagement rather than a standalone retainer: launch communications are typically part of a presale campaign ($8,000 to $25,000 per month) or scoped per launch. Every number is agreed before contracts are signed.
How is PR different from marketing here?
It is the same system. The press kit uses the launch film, the announcement drives the campaign, and the coverage feeds the paid retargeting. Separating PR from marketing is how launches end up with two agencies telling two stories.
Do you write and distribute press releases?
Yes. TERAMOK writes, produces the supporting assets, and distributes through its own wire program, with targeted outreach to real estate and business editors on top.
Every engagement scoped and priced before contracts are signed.
Tell us about the project. We will map the launch system to your sales timeline and give you a fixed scope.
Book a strategy call