Pre-construction marketing agency for real estate developers.

Presale demand, built before groundbreaking, from Chicago and Miami, nationwide.

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TERAMOK activates buyer demand while the building is still a rendering. Brand, cinema-grade film, launch website, and paid campaigns run as one in-house system, timed to your reservation milestones. Teams usually pair this with presale marketing services, published pricing, and case studies with named outcomes.

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Named in Google AI Overviews, 202622 of 48 presold before groundbreakingChicago · Miami · Nationwide

Updated 23 September 2026 · Reviewed by Kirill Samarits, Founder & CEO

$24

per warm buyer lead on a 44-unit Miami launch: 104 leads on about $1,000 of media in 28 days

Pre-construction marketing: quick answers

What is pre-construction marketing?

Marketing that sells or reserves units before a building exists: brand, renderings and film, a launch website, broker outreach and paid campaigns, timed to the sales milestones your lender needs.

When should pre-construction marketing start?

Early enough that the brand, launch website and waitlist are ready the day reservations open. We map the start date backward from your sales and lender milestones.

What result has TERAMOK documented?

A West Loop, Chicago launch reserved 22 of its 48 units before groundbreaking, from 180 qualified buyer leads and no cold calls.

Straight answers on pre-construction marketing.

What is this service?

Pre-construction & presale marketing

Who is it for?

Residential developers ahead of groundbreaking

When should it start?

90–120 days before reservations open

What does it cost?

$8,000–$25,000 / month, published pricing

Which markets are covered?

Chicago · Miami · nationwide

Who stands behind it?

Kirill Samarits, founder and CEO, and Yiannis Deves, partner and COO, with one in-house team. Reviewed 23 September 2026.

Sell it before it's built

Buyers reserve what they can see. We make your project visible from the first drawing with hyper-realistic renders and walkthrough film, then keep it real with our own crew's footage as it rises.

Before launch
Floor plans and pricing
Buyers see: Clear floor plans, square footage and price ranges for every residence, built from your drawings.
Used for: Reservation forms and the first broker conversations.
Before groundbreaking
Hyper-realistic renders
Buyers see: Exteriors, interiors and the view from their own floor, generated from your drawings, finishes and real site views, and labeled as visualizations.
Used for: Website, brochure, first ads and broker previews.
Before groundbreaking
Walkthrough film
Buyers see: A cinematic walk through the residence, the lobby and the amenities, cut for every screen.
Used for: Paid social, sales gallery screens and the launch email.
During construction
Construction film
Buyers see: Real progress filmed by our crew every 45 days, so every milestone gives buyers a reason to come back.
Used for: Database sends, retargeting and broker updates.
At delivery
The finished homes
Buyers see: Film and photography of the real building, replacing the renders as homes deliver.
Used for: Final releases, resales and your next launch.

Our West Loop, Chicago launch reserved 22 of 48 units before groundbreaking, before a single photo of the finished building could exist.

Every render is labeled as a visualization, as New York and other markets require. No AI render is ever passed off as a finished building.

See renders and film for your project

What a slow launch costs, in your numbers.

Carry runs every month a building is not sold. Move the sliders to your pro forma and compare the delay with a full marketing budget.

Projected sellout$60MMonthly carry (interest, taxes, overhead)$300KMonths the sellout slips4

Cost of the delay$1.2M

A full marketing budget at 1.5% of sellout$900K

The delay costs more than the entire marketing budget. Carry runs every month the building is not sold.

Planning figures; enter your own. Condo marketing budgets are commonly set at 1% to 1.5% of projected sellout for most condos, and up to 3% for slow or luxury sellouts. Carry means interest, taxes, insurance and overhead on the unsold building.

Planning something like this? A 30-minute call maps your project to published prices, with no obligation.

Book a strategy call See pricing

+693%

Google impressions in 90 days for a Chicago developer

112

visitors from AI assistants in a Miami developer's first 90 days

22 of 48

units reserved before groundbreaking on a West Loop, Chicago launch

180

qualified buyer leads on that launch, with no cold calls

Published results from TERAMOK client launches.

Pre-construction vs. presale: two searches, one system.

Developers search for both terms. Here is how they relate, and why TERAMOK runs them as a single engagement.

Pre-construction marketing

The phase: from land close to vertical construction
Objective: reservations and investor confidence before the building is visible
Assets: brand, concept film, launch website, waitlist campaigns
Who searches it: developers planning ahead of groundbreaking

Presale marketing

The system: the sales engine that runs through that phase
Objective: absorption at target pricing, tracked against the pro forma
Assets: reservation campaigns, sales-gallery support, milestone media
Who searches it: developers with a sales deadline already set

What to demand from a development launch agency: the seven-point checklist.

One integrated launch system

Brand, film, website, and paid media on one team. Launches fail at the handoffs between a branding studio, a production vendor, and a media agency; a compressed timeline cannot afford them.

Published pricing before the pitch

If you cannot see prices before the first call, you are negotiating blind. TERAMOK publishes: presale campaigns $8,000 to $25,000 per month, websites from $25,000, film from $15,000.

Documented presale numbers

Ask for reservation counts before groundbreaking and why any name is under NDA. The reference here: 22 of 48 units, 46% of the building, reserved before construction was visible.

Production in-house, not subcontracted

Ask who actually shoots. One senior crew on owned RED and ARRI equipment keeps the brand consistent from film to ad cut, with no vendor markup.

A presale funnel, not a contact form

Ad to project website to private presentation to qualified buyer to reservation. The agency should tell you its cost per qualified buyer, not how many people saw a post.

CRM, brokers, and follow-up in scope

Leads wired into your CRM with qualification built in, and broker enablement when the sales strategy calls for it. Demand generation that stops at the form fill is half a system.

Weekly reporting in reservations

Reservations, tours, and cost per qualified buyer, reported weekly against the absorption schedule. Impressions are not a launch metric.

What pre-construction marketing includes.

Selling a building that does not exist yet is a storytelling problem. Every asset must carry the weight the finished building would.

Development brand & investor story

Naming, positioning, and identity for the development, plus the investor-facing narrative that supports presale pricing.

Cinema-grade film before the building exists

Concept films, site films, and lifestyle storytelling shot on RED and ARRI, so the project looks finished long before it is.

Launch website with lead capture

A presale-focused website with residence pages, availability, and a real SEO foundation from day one.

Paid media timed to milestones

Meta, Google, and YouTube sequenced to your sales stages: awareness before launch, demand capture when reservations open.

The pre-construction field guide.

What developers ask before a presale launch, answered from documented work. Useful whether or not you ever call us.

What should be ready before reservations open?

Five things: the development's name and identity, a film that makes the building feel real, a launch website with availability and lead capture, a warmed audience, and reporting wired to the pro forma. If any of these arrives after the sales gallery opens, the best selling window is already spent.

How do you size a presale budget from the pro forma?

Work backward from sellout value, not forward from a media plan. A campaign is justified by the absorption it protects: faster reservations mean cheaper financing and stronger pricing power on the back half of the building. Our published rates run $8,000 to $25,000 per month, so the math can be done before anyone gets on a call.

What convinces a buyer to reserve a unit that does not exist?

Transferred confidence. The developer's track record told well, renders treated as a film subject rather than decoration, the neighborhood shot as proof of place, and reservation terms a buyer can read in plain language. Buyers reserve when the story is more finished than the building.

What does a good presale landing page actually do?

It answers in minutes: floor plans, availability, deposit mechanics, and a booking path. We measure it on qualified inquiries, not traffic. The 48-unit launch we document generated 180 qualified buyer leads into a funnel built this way.

How should absorption be tracked once reservations open?

Weekly, against the pro forma, in dashboards the developer owns. In our reference launch the reservation count compounded 2, 5, 9, 14, 22 across the campaign: momentum a sales team can plan around, not a spike that dies after launch weekend.

Do buyers find new developments through AI assistants now?

Increasingly, yes. Assistants lift projects whose pages carry clean facts: location, unit mix, pricing logic, and a developer entity they can verify. We build that layer into every launch site, and we document our own AI-search results publicly.

How the presale window gets won.

Position

Brand, naming, and investor story, 90 to 120 days before reservations open.

Produce

Film, photography, and the launch website, built while permits and financing close.

Warm

Audience building and waitlist campaigns before the sales gallery opens.

Convert

Reservation campaigns paced to sales milestones, reported against the pro forma.

Swipe or tap a step

Reservation absorption before groundbreaking

46%

22 of 48 units reserved presale, Chicago residential development

Kirill Samarits, founder and CEO of TERAMOK — Kirill SamaritsReal estate marketing executive and entrepreneur. Founder and CEO of TERAMOK, 13+ years in marketing, computer engineer by training.LinkedIn kirillsamarits.com

What I tell a developer six months before reservations open

A development that starts marketing at groundbreaking has already given away its best selling window. We build demand while the competition is still pouring foundations.

What I have seen: On our West Loop launch in Chicago, 22 of 48 units were reserved before groundbreaking, from 180 qualified buyer leads and no cold calls.
What I would do with a pre-construction launch: Work backward from the date your lender needs the presale number, then put the brand, the film and the waitlist in place before that date, not after.
What I will not sell you: A launch plan that starts at groundbreaking. By then the best selling window is gone.

Kirill Samarits, written 26 September 2026. Talk to our team about a pre-construction launch

Budgets, scope and contracts are handled by Yiannis (John) Deves, Partner and COO, MBA in Finance. Every price is published before we meet.

22 of 48 reserved before a shovel went in.

On a recent 48-unit Chicago residential development, the TERAMOK launch system produced 22 signed reservations before ground was broken. Outcomes were measured against the project pro forma, not impressions.

See the case studies

What developers got, in their own dashboards.

Dashboards from live development engagements in Chicago and Miami, published unedited and dated, with client names withheld where the engagement requires it. Full context on the receipts page; the complete ledger is at teramok.us/results.

Chicago pre-lease development brand, 12-month engagement: TERAMOK rebuilt the website and ran search, performance campaigns, and organic social as one system. Active users reached 152K, up 880.7 percent year over year. Google Analytics 4, year over year, published unedited; client name withheld.

Google Search Console screenshot for a Chicago real estate developer, last 90 days: 480 clicks up 103 percent, 33.1K impressions up 693 percent. — Chicago real estate development company, 6-month SEO engagement: authority-building search work across Google and Gemini. Impressions reached 33.1K, up 693 percent, with clicks up 103 percent in the last 90 days. Google Search Console, published unedited; client name withheld.

Google Analytics 4 screenshot: sessions by channel for a Miami real estate developer, last 90 days. Organic Search up 1,925 percent, Organic Social up 1,433 percent, Direct up 394.9 percent, AI Assistant 112 sessions. — Miami residential developer, first 90 days of a pre-sale engagement: organic search sessions up 1,925 percent, organic social up 1,433 percent, direct traffic up 394.9 percent, plus 112 sessions arriving from AI assistants. The client reports a 40 percent increase in qualified pre-sale condo leads. Google Analytics 4, last 90 days, published unedited; client name withheld.

Google Analytics 4 screenshot: 5.5K active users, up 54.3 percent, last 28 days, July 2026, for a Miami real estate development project. — Miami 44-unit development, first 28 days of performance marketing for pre-sale lead generation: 104 leads on roughly $1,000 of ad spend, 41 of them warm buyer leads after the sales team's own screening, about $24 per warm lead, with site traffic up 54.3 percent. Google Analytics 4, last 28 days, July 2026, published unedited; client name withheld.

The receipts behind our pre-construction marketing.

Named numbers from real engagements. Some client results are held under NDA and shared during scoping.

Chicago presale flagship

48-unit residential launch

units reserved before groundbreaking

Pre-sold before construction was visible46%

Qualified buyer leads180

Cold calls0

Loyal Group Realty

Luxury brokerage, year one

3.2M

organic reel views in year one

Engagement, year over year+440%

Producedin-house

MIA Developments

Athens Riviera portfolio

year partnership, renewed twice

Measured audience growth+340%

Scopebrand, presale, search

BUY GREECE, our venture

Named in Google AI Overviews

1,500+

qualified buyer leads per quarter

AI Overviewsnamed and cited, multiple buyer queries

Organic views8.8M

Website visitors (91% organic)200K

Our own platform, disclosed, built from zero with this exact system. Screenshot-documented August 2026; full case study on the blog.

Every figure is documented. See the case studies

Selected clientsYperia PropertiesLoyal Group RealtyAristides Dallas ArchitectsMIA DevelopmentsMagna GraeciaAll clients →

TERAMOK is a real estate marketing agency for developers, architecture firms, and construction companies, founded in 2019 and headquartered in Chicago, with a Miami presence and campaigns in New York, Los Angeles, and Nashville. Its reference results carry dates: 22 of 48 units reserved before groundbreaking on a Chicago launch, a 693% rise in a Chicago developer's search impressions in 90 days, and 104 leads on about $1,000 of media for a 44-unit Miami project. Film and photography are produced in-house. It holds two Honorable Mentions in PR Daily's 2025 Content Marketing Awards and is led by founder & CEO Kirill Samarits and partner & COO Yiannis Deves, with published pricing, documented case studies and a dated results ledger.

Kirill Samarits is a real estate marketing executive and entrepreneur with 13+ years in marketing. The CEO of FA Architecture and Partners rated TERAMOK 4.5 out of 5 in a verified review on Clutch (July 2025).

Common questions about pre-construction marketing.

Ninety to 120 days before reservations open. Brand and film need lead time, and paid campaigns perform best with an audience warmed up before the sales gallery opens.

TERAMOK presale campaigns run $8,000 to $25,000 per month depending on project size and scope. Every engagement is scoped and priced before contracts are signed, and pricing is published on our pricing page.

No. TERAMOK is headquartered in Chicago with a Miami presence and runs development launches nationally, including New York, Los Angeles and Nashville, with an in-house crew that travels for production when the scope supports it.

Developers search for both; the discipline is the same. Pre-construction is the phase, presale is the sales system that runs through it. At TERAMOK both are one engagement.

No, but the phases must run in parallel rather than in sequence: brand and positioning in the first two weeks, film and website production overlapping in weeks two to five, and paid campaigns warming the audience before the official launch. TERAMOK runs compressed launches this way as standard. The honest caveat: a short window buys pace, not shortcuts, and we will tell you on the first call exactly what is achievable by your date.

Yes. Boutique luxury buildings are a core project type: with 30 units there is no room for a slow start, so positioning, film, website, and buyer campaigns launch as one system and success is measured in reservations against your absorption schedule. The reference case is a 48-unit building that reserved 22 units before groundbreaking.

Yes. Lead capture is wired into your CRM with qualification built in, buyer inquiries are tracked from first click to reservation, and broker and agent enablement is part of launch scope when the sales strategy calls for it. Reporting is weekly, in reservations, tours, and cost per qualified buyer, not impressions.

Explore the presale marketing service →

Chicago launches and the Condominium Ordinance →Miami launches and the Florida funnel →Los Angeles launches and the public report →New York launches and CPS-1 →Get your development recommended by ChatGPT →Case study: 22 of 48 reserved in the West Loop →Published pricing →Developer budget guide →Presale budget calculator →

Tell us about a pre-construction launch. You leave with a scoped plan.

Tell us about the project. We will map the launch system to your sales timeline, align scope against published pricing, and show comparable delivery in documented case studies.

Book a strategy call

Or call +1 (312) 838-1826 or email info@teramok.us. Replies within one business day.

Published pricingScoped before contract100% in-house production