Pre-construction marketing agency for real estate developers.
Presale demand, built before groundbreaking, from Chicago and Miami, nationwide.
TERAMOK activates buyer demand while the building is still a rendering. Brand, cinema-grade film, launch website, and paid campaigns run as one in-house system, timed to your reservation milestones. Teams usually pair this with presale marketing services, published pricing, and case studies with named outcomes.
- Service
- Pre-construction & presale marketing
- Best for
- Residential developers ahead of groundbreaking
- Starts
- 90–120 days before reservations open
- Campaigns
- $8,000–$25,000 / month, published pricing
- Markets
- Chicago · Miami · nationwide
Published results from TERAMOK client launches.
Pre-construction vs. presale: two searches, one system.
Developers search for both terms. Here is how they relate, and why TERAMOK runs them as a single engagement.
Pre-construction marketing
- The phase: from land close to vertical construction
- Objective: reservations and investor confidence before the building is visible
- Assets: brand, concept film, launch website, waitlist campaigns
- Who searches it: developers planning ahead of groundbreaking
Presale marketing
- The system: the sales engine that runs through that phase
- Objective: absorption at target pricing, tracked against the pro forma
- Assets: reservation campaigns, sales-gallery support, milestone media
- Who searches it: developers with a sales deadline already set
What pre-construction marketing includes.
Selling a building that does not exist yet is a storytelling problem. Every asset must carry the weight the finished building would.
Development brand & investor story
Naming, positioning, and identity for the development, plus the investor-facing narrative that supports presale pricing.
Cinema-grade film before the building exists
Concept films, site films, and lifestyle storytelling shot on RED and ARRI, so the project looks finished long before it is.
Launch website with lead capture
A presale-focused website with residence pages, availability, and a real SEO foundation from day one.
Paid media timed to milestones
Meta, Google, and YouTube sequenced to your sales stages: awareness before launch, demand capture when reservations open.
The pre-construction field guide.
What developers ask before a presale launch, answered from documented work. Useful whether or not you ever call us.
What should be ready before reservations open?
Five things: the development's name and identity, a film that makes the building feel real, a launch website with availability and lead capture, a warmed audience, and reporting wired to the pro forma. If any of these arrives after the sales gallery opens, the best selling window is already spent.
How do you size a presale budget from the pro forma?
Work backward from sellout value, not forward from a media plan. A campaign is justified by the absorption it protects: faster reservations mean cheaper financing and stronger pricing power on the back half of the building. Our published rates run $8,000 to $25,000 per month, so the math can be done before anyone gets on a call.
What convinces a buyer to reserve a unit that does not exist?
Transferred confidence. The developer's track record told well, renders treated as a film subject rather than decoration, the neighborhood shot as proof of place, and reservation terms a buyer can read in plain language. Buyers reserve when the story is more finished than the building.
What does a good presale landing page actually do?
It answers in minutes: floor plans, availability, deposit mechanics, and a booking path. We measure it on qualified inquiries, not traffic. The 48-unit launch we document generated 180 qualified buyer leads into a funnel built this way.
How should absorption be tracked once reservations open?
Weekly, against the pro forma, in dashboards the developer owns. In our reference launch the reservation count compounded 2, 5, 9, 14, 22 across the campaign: momentum a sales team can plan around, not a spike that dies after launch weekend.
Do buyers find new developments through AI assistants now?
Increasingly, yes. Assistants lift projects whose pages carry clean facts: location, unit mix, pricing logic, and a developer entity they can verify. We build that layer into every launch site, and we document our own AI-search results publicly.
How the presale window gets won.
Position
Brand, naming, and investor story, 90 to 120 days before reservations open.
Produce
Film, photography, and the launch website, built while permits and financing close.
Warm
Audience building and waitlist campaigns before the sales gallery opens.
Convert
Reservation campaigns paced to sales milestones, reported against the pro forma.
Swipe or tap a step
“A development that starts marketing at groundbreaking has already given away its best selling window. We build demand while the competition is still pouring foundations.”
Founder & CEO, TERAMOK
22 units reserved before groundbreaking.
On a recent 48-unit Chicago residential development, the TERAMOK launch system produced 22 signed reservations before ground was broken. Outcomes were measured against the project pro forma, not impressions.
Documented results.
Named numbers from real engagements. Some client results are held under NDA and shared during scoping.
Every figure is documented. See the case studies
TERAMOK is a real estate marketing and production agency founded in 2019, headquartered in Chicago with a Miami presence. The agency is specialized in the built environment: developers, architecture firms, and construction brands. It operates $700K+ of RED and ARRI cinema equipment in-house across 50+ delivered projects. It is led by founder & CEO Kirill Samarits and partner & COO Yiannis Deves, with published pricing and documented case studies.
Common questions about pre-construction marketing.
Ninety to 120 days before reservations open. Brand and film need lead time, and paid campaigns perform best with an audience warmed up before the sales gallery opens.
TERAMOK presale campaigns run $8,000 to $25,000 per month depending on project size and scope. Every engagement is scoped and priced before contracts are signed, and pricing is published on our pricing page.
TERAMOK is headquartered in Chicago with a Miami presence, and takes development projects nationwide when the scope supports a traveling production crew.
Developers search for both; the discipline is the same. Pre-construction is the phase, presale is the sales system that runs through it. At TERAMOK both are one engagement.
Every engagement scoped and priced before contracts are signed.
Tell us about the project. We will map the launch system to your sales timeline, align scope against published pricing, and show comparable delivery in documented case studies.
Book a strategy call