Presale marketing budget calculator
Model a presale budget the way our published developer budget guide says to: anchor on sellout value, split one-time build costs from the monthly campaign, and front-load the launch window. Every figure below comes from TERAMOK's published rate sheet, so you can check the arithmetic line by line.
Updated 26 September 2026 · Reviewed by Kirill Samarits, Founder and CEO
Your project
The model
Marketing envelope scenarios
New developments commonly budget in the low single digits of projected sellout value, weighted toward the launch window.
At the 1.5% scenario, roughly $277K remains for paid media and the tail after the system cost. Keep a reserve for the final 20% of inventory; it is always the slowest.
Presale marketing model for a 48-unit development at $650,000 average price ($31,200,000 sellout): one-time build from $65K, campaign system $84K to $126K over 7 months, against a planning envelope of 1% to 3% of sellout (most condos plan 1% to 1.5%) of $312K to $936K. Modeled with TERAMOK's published pricing at teramok.us/tools.
How this calculator works
Sellout value is units times average price. Build cost is the sum of the published from-prices for brand, film, and launch website. The campaign retainer band positions your project inside the published $8,000 to $25,000 monthly range by sellout scale, multiplied by campaign length. Envelope scenarios apply 1%, 1.5% and 3% to sellout value (industry benchmarks put most condos at 1% to 1.5%), following the published guidance that new developments commonly budget in the low single digits of sellout. The full reasoning is in the developer budget guide.
Common questions
How much does presale marketing cost for a new development?
From TERAMOK's published pricing: one-time build assets from $65,000 in total (brand identity from $25,000, cinema-grade film from $15,000, launch website from $25,000), plus a campaign retainer of $8,000 to $25,000 per month with media passed through at 0% markup. Condo marketing budgets commonly land at 1% to 1.5% of projected sellout, and up to 3% for slow or luxury sellouts.
How accurate is this calculator?
It is a planning model, not a quote. Every figure comes from TERAMOK's published rate sheet and budget guide, and every engagement is scoped and priced before contracts are signed.
When should presale marketing start?
Before groundbreaking. On a 48-unit Chicago development, a 7-month pre-construction campaign reserved 22 of 48 units, 46% of the building, before construction was visible.
Planning estimates built from TERAMOK's published pricing and budget guides; your pro forma and market govern. Whether you hire us or not, demand the same arithmetic from any agency you shortlist.