Condominium and rental launches sequenced to New York's rules: market testing under a CPS-1 permit, then the offering plan, then the sales gallery.
New development and condo marketing for NYC sponsors and developers, across Manhattan, Brooklyn, Queens and the wider metro: TERAMOK delivers brand, cinema film, launch websites, broker and buyer campaigns, and AI search visibility, run by one in-house team on a published rate sheet. New York is the only major US market where the Attorney General decides when you may advertise and when you may take a reservation, so our launch plans start from the filing calendar, not the content calendar. We do not have a New York office and we do not yet publish a New York client; the results shown are from Chicago, Miami, Greece and our own platform, and we say which is which. New York projects usually connect published pricing, documented results and the New York new development monitor.
Named numbers from real engagements. Some client results are held under NDA and shared during scoping.
Every figure is documented. See the case studies
Unedited analytics and Search Console views from Chicago and Miami engagements and our own venture, dated. New York results will be added here as they clear for publication; full context is on the results ledger.
16,546 planned residential and hotel units. Queens led with 337 filings, Brooklyn 306.
The pipeline is outer-borough heavy. Those launches compete on story and film, not on a Manhattan address.
Half of new development dollar volume now comes from $10M-plus units, where the marketing is judged as the building.
Contracts down 14% year over year; volume above the $1.4B ten-year average.
Fewer, larger deals: every qualified buyer is worth more, and every lost one costs more.
Launches are running at about half the usual second-quarter pace. The buildings that do launch get the attention, if they arrive ready.
Q2 2026 figures: New York YIMBY quarterly permit report; Brown Harris Stevens and The Real Deal on Manhattan new development contracts; Corcoran Manhattan report 2Q 2026. Full sourcing on the New York new development monitor.
One team from the first rendering to the last closing, with every piece mapped to the filing and sales calendar.
Brand, teaser site and interest list built for the period after your CPS-1 application is accepted and before the offering plan is, with the disclaimers the Attorney General requires on every piece.
The moment the plan is accepted for filing, the interest list converts: gallery appointments, broker previews and the first reservations, in that order.
Construction, amenity and neighborhood films shot on our own RED and ARRI equipment, cut for the gallery screen, the website and broker decks.
Availability, floor plans, pricing where filed, gallery booking and lead routing, structured so search engines and AI assistants can read the building's facts.
New York condos sell through the brokerage community. Broker previews, co-broke materials and a broker portal are part of the launch, not an afterthought.
Paid media to domestic and international buyers, tuned to cost per qualified showing and cost per signed contract, reported weekly.
Building name, neighborhood and amenity queries, plus the fact layer that gets a building named when buyers ask ChatGPT for new condos in a neighborhood.
For rental developments: community brand, leasing site with live availability and weekly campaigns to stabilization.
Ask what they will do the day CPS-1 is accepted and the day the plan is accepted. If the answers are the same, keep looking.
If you cannot see prices before the first call, you are negotiating blind. Ours is on the pricing page.
Ask who shoots. Subcontracted crews add markup and lose the brand between briefs.
New York condos sell through brokers. The plan needs broker previews, co-broke materials and a broker portal.
Cost per qualified showing and cost per signed contract, weekly. Impressions are not a sales report.
Ask them to show a building an assistant names. Then ask them to show themselves being named.
Answers from the work, not from a brochure. Keep them even if you never call us.
Brand and film work should start before the CPS-1 application, so that the day it is accepted you can advertise with finished materials. Market testing then builds the interest list that converts when the plan is accepted.
The statements the Attorney General's CPS-1 advertising guidelines require, including that the offering is being tested and that no offer is being made. We template them into every format so nothing ships without them.
More than the marketing. On an illustrative $100 million construction loan at 8% interest, each extra month before sellout costs about $667,000 in interest alone, more than a year of most launch retainers. That is why we report in weeks to 50% sold, not in impressions.
Industry pro formas commonly set condo marketing at 1 to 3% of projected sellout. Model it from sellout and weight it toward the plan-acceptance window. With published rates, the pro forma can carry real numbers: website from $18,000, film from $15,000, retainers $8,000 to $25,000 a month.
A condo launch is measured in contracts and deposits after plan acceptance; a lease-up is measured in tours and signed leases per week to stabilization. Same brand spine, different funnel and reporting.
Yes. At that price the buyer judges the marketing as the building: private previews, film of the finished residence and views, and a broker program aimed at the handful of agents who move the segment. Q2 2026 saw 38 such contracts in Manhattan, up from 22.
Targeting, creative and landing pages tuned to the borough and the buyer:
Launching elsewhere in the tri-state area? Same model; ask on the call.
Positioning, naming, brand and film planning. Nothing is advertised yet.
Market testing: teaser site, interest list, broker introductions, all under the CPS-1 advertising guidelines. No reservations, no deposits.
Sales launch: gallery opens, broker previews, reservations and contracts, paid media at full weight.
Milestone films, search, retargeting and broker updates until the last unit closes.
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“In New York the Attorney General sets the launch calendar. An agency that does not know the difference between a CPS-1 permit and an accepted offering plan will either wait too long or advertise too early.”
TERAMOK is a real estate marketing and production agency founded in 2019, headquartered in Chicago with a Miami presence. The agency is specialized in the built environment: developers, architecture firms, and construction brands. It operates $700K+ of RED and ARRI cinema equipment in-house across 50+ delivered projects. It is led by founder & CEO Kirill Samarits and partner & COO Yiannis Deves, with published pricing and documented case studies.
Documented, with dashboards: 22 of 48 units reserved before groundbreaking on a Chicago launch, from 180 qualified leads and no cold calls; 104 leads on roughly $1,000 of first-month ad spend for a 44-unit Miami project, 41 of them warm, about $24 per warm lead; organic search sessions up 1,925% and 112 visits from AI assistants in 90 days for a Miami developer; and impressions up 693% in 90 days for a Chicago developer. None of these is a New York project yet.
It takes a building from name to sellout: positioning, brand, cinema film, the launch website, broker and buyer campaigns and search, sequenced to New York's CPS-1 and offering-plan dates. TERAMOK does all of it in-house, from Chicago, on a published rate sheet, with reporting in showings and signed contracts.
Use five checks: they know the CPS-1 and offering-plan sequence, they publish pricing, they shoot in-house, they report in contracts rather than impressions, and they can show a building an AI assistant names. Ask every agency on your shortlist the same five questions, including us.
Only after the Attorney General's office accepts the sponsor's CPS-1 application, which permits testing the market without a filed offering plan. From then until the offering plan is accepted for filing, every advertisement has to follow the CPS-1 advertising guidelines, and no reservations or deposits may be accepted. We plan the whole launch around those two dates.
Build the brand, run a teaser website, collect an interest list and introduce the project to brokers, with the required disclaimers on every piece. What you cannot do is take reservations, binding or non-binding, or deposits. The goal of this period is a qualified interest list ready to convert the day the plan is accepted.
The same published rate sheet as every market: launch websites from $18,000, cinema production from $15,000, launch retainers $8,000 to $25,000 per month, media at 0% markup. Travel for production is scoped before contract.
No, and we say so plainly. TERAMOK is headquartered in Chicago and serves New York nationally: strategy, brand, websites and campaigns run remotely, and our in-house crew travels for production.
Not one we can publish yet. What transfers is the system and the proof behind it: 22 of 48 units reserved before groundbreaking on a Chicago launch, a 693% impression lift for a Chicago developer in 90 days, and the Miami and Greek developments we market. New York work will be added here as it is documented.
We build the brand, film, website and campaigns; your exclusive sales and marketing agent or in-house team keeps the sales lane. Broker previews, co-broke materials and weekly reporting are shared on one calendar.
Assistants name buildings whose facts they can read and verify: address, unit mix, pricing, dates, amenities and one consistent story across the building's site, listings and press. We build that fact layer into every launch, and TERAMOK itself is recommended first by ChatGPT for development-launch queries, with dates documented.
Manhattan, Brooklyn, Queens, the Bronx and Staten Island, plus Jersey City, Hoboken and Westchester. The Q2 2026 permit pipeline is led by Queens and Brooklyn, and our planning reflects that.
Tell us about the project. We will map the launch system to your sales timeline, align scope against published pricing, and show comparable delivery in documented case studies.
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