New development marketing for New York condo sponsors

New York condo marketing runs on the Attorney General's calendar, so we plan every ad, rendering and deposit date around the offering plan.

Book a strategy call How we work in New York

A sponsor here cannot sign a purchase agreement until the offering plan is accepted for filing, and cannot close until the plan is declared effective. We build the brand and the interest list inside those rules, then switch to selling the day acceptance arrives. Pair this page with our presale marketing service and the presale budget calculator.

Book a strategy call How we work in New York

13 NYCRR Part 20 awareCPS-1 market testingRenderings labeled as visualizationsCrew flown in from Chicago

Drafted for New York condominium sponsors and their sales teams by TERAMOK. Rule text reviewed on 3 October 2026.

What a slow sellout costs a New York sponsor

Supply of fresh product is thin: Corcoran counted only 160 new development units launched in Manhattan during Q2 2026, down 37% from a year earlier. Buyers notice a good launch. Move the sliders to your own figures.

Projected sellout$150MMonthly carry (interest, taxes, overhead)$750KMonths the sellout slips6

Cost of the delay$4.5M

A full marketing budget at 2% of sellout$3.0M

The starting values are illustrations, not a New York benchmark. The 2% marketing line is a comparison point we chose; swap in your real budget and carry.

What a New York condo sponsor may do at each stage

Built from 13 NYCRR Part 20 and the Attorney General's market-testing policy (CPS-1), as of October 2026. Tap a stage to highlight it.

Advertise the project and collect namesNot yetAllowedAllowedAllowed

How ads are clearedWaitSent to the Department of Law 5 business days before useLegend with the CD file numberLegend with the CD file number

Take reservations, binding or notNot yetNot yetAllowedAllowed

Accept depositsNot yetNot yetAllowedAllowed

Sign purchase agreementsNot yetNot yetAllowedAllowed

Close and transfer titleNot yetNot yetNot yetAllowed

Closing follows a declaration of effectiveness. Part 20's sample risk disclosure describes 15 percent of units sold as the level needed to declare a plan effective. Confirm your own thresholds with offering-plan counsel; this table is marketing guidance, not legal advice.

Our sequence for a New York condo launch

Brand and the CPS-1 package

We build the name, identity and renderings, and draft the ads your attorney files with the market-testing application.

Interest list goes live

After the Department of Law accepts the application in writing, the site and ads launch with the required legend: not an offering, no deposits, no reservations.

A steady clearance rhythm

Each new ad reaches the Department at least five business days before it runs. We batch creative in sets so review never stalls a campaign.

Acceptance day

When the plan is accepted for filing, the legend changes to the CD file number, appointments open and the interest list sees pricing first.

The run to effectiveness

Paid media, broker previews and film all point at the contracts needed to declare the plan effective, then at the rest of the sellout.

Swipe or tap a step

Yiannis (John) Deves, Partner and COO of TERAMOK — Yiannis (John) DevesPartner and COO

Price the delay before you price the agency

I open every sponsor conversation with carry, not creative. When a sellout slips six months, interest and taxes keep running, and that figure usually beats any marketing budget.

That is why our prices are public. Launch retainers begin at $8,000 a month, launch websites at $25,000, and media sits in your own ad accounts with zero markup. You can test us against your pro forma before we ever meet.

We also refuse to lock a sponsor into a year. If the interest list is flat by day 60, I would rather rework the plan together than bill you for nine more months.

A Chicago precedent: 22 reservations out of 48 homes, all before construction

On a West Loop development, our launch produced 180 qualified buyer leads and 22 reservations before construction began, without cold calling. Illinois allowed reservations at that point. In New York the same system would build the interest list under CPS-1 and convert it once the plan is accepted.

Read the West Loop case

Condo sponsors in New York ask

Only through a CPS-1 market-testing application. Your attorney files it with a $225 fee, and ads may run once the Department of Law accepts it in writing. The acceptance lasts 12 months. No deposits or reservations are allowed until the plan itself is accepted.

Part 20 requires the statement that the complete offering terms are in an offering plan available from the sponsor, with the CD file number, in readable print or a clearly audible voice. Carrying charges must be called projected or estimated.

Yes. Part 20 asks that artist renderings be identified as such and depict dimensions, height and landscaping accurately. We build ours from the architect's plans and label every frame as a visualization.

Once enough units are under contract to meet the plan's own condition. Part 20's sample disclosure points to 15 percent of units. The initial offer runs 12 months from the acceptance letter, so the campaign has to reach that level well inside that window.

Yes. We draft the creative, your counsel files and clears it, and your sales team runs appointments. We do not give legal advice and never publish an ad that counsel has not approved.

Sources

Map your filing dates to a launch plan

Tell us where your offering plan stands today. We will show what can run now and what has to wait for acceptance.

Book a call

+1 (312) 838-1826 · info@teramok.us