Build-to-rent marketing agency for US developers and operators
We fill BTR communities phase by phase: brand, film, a leasing website and digital campaigns from one in-house team, planned backward from your delivery schedule and reported in signed leases.
Website, performance campaigns and organic social by TERAMOK. GA4 receipt below; client under NDA.
The BTR market in 2026
single-family built-for-rent starts in Q2 2026, down from 18,000 a year earlier
Source: NAHB, August 2026 ↗of all single-family starts are built for rent, against a 2.7% average for 1992 to 2012
Source: NAHB, August 2026 ↗of project value is a typical rental lease-up marketing budget
Source: Transforming Cities ↗Fewer new starts and plenty of new apartments mean the communities delivering now compete harder for each renter. Lenders watch the lease-up pace, so it pays to plan it before the first home is finished.
Plan your lease-up, phase by phase
Set your community. See the marketing calendar, the leases you need each week, and the waitlist each phase should have.
- About 6 months before first homes: name, brand and positioning
- About 5 to 2 months before: model-home film, photography and the leasing website
- About 4 months before: waitlist campaigns by school zone and commute
- Each phase (dots): a fresh push and budget shift to the homes about to deliver
Fits this plan: Full lease-up program, $8,000 to $25,000 a month. At this size you need brand, film, website and media as one system, phased to each delivery.
See published prices →Arithmetic only: homes divided by leasing weeks, times your leads-per-lease assumption. For a budget from rents and unit count, use the lease-up budget calculator.
BTR renters are not apartment renters
They decide like home buyers. The marketing has to answer their questions before the tour.
They compare you to buying a house
So the story is space, a yard, a garage and flexibility without a down payment.
Film the street at golden hour, not only the kitchen.They search by school and commute
Parents move for a school zone; workers move for a drive time.
Campaigns and pages targeted by school district and commute radius.They bring pets, cars and stuff
Fenced yards, pet policy, storage and parking decide the tour.
Answers on every floor-plan page, before anyone asks.They stay longer
BTR tenancies run longer than apartments, so each lease is worth more.
Resident content and renewal campaigns from month one.What we deliver, with prices
One in-house team. Buy one piece or the whole program.
Community brand
Name, identity and a place story that sets you apart from the apartments and resale homes renters compare.
$25,000 to $60,000Film and photography
Model homes, amenities and the neighborhood, shot by our own crew, cut for every channel.
$15,000 to $50,000Leasing website
Custom design with one full year of development: floor plans, rents, availability and instant tour booking.
$25,000 to $50,000Lead generation ads
Google, Meta and YouTube by school zone and commute. Ad spend in your accounts at 0% markup.
From $3,500 a monthSEO and AI search
So Google and AI assistants name your community when renters ask for new rental homes nearby.
From $3,000 a monthFull lease-up program
All of the above as one team, reported weekly in tours and signed leases.
$8,000 to $25,000 a month
You own the website, footage and ad accounts. Decision points at 30, 60 and 90 days, no 12-month lock-in. Full rate card →
Get named when renters ask AI
Renters now ask ChatGPT and Google for new rental homes near a school or job. Assistants name the communities whose facts they can verify.
- Community name and exact location
- Home types, sizes and rents
- Pet policy, yards and garages
- School district and commute times
- Availability by phase
- Reviews and management company
Results from our own campaigns
Dated, measured and reported by TERAMOK. Client names withheld where an NDA applies.
Website, performance campaigns and organic social. GA4 receipt; client under NDA.
About $1,000 of first-month ads, screened before reaching sales.
From 180 qualified leads with zero cold calls. A sale, not a lease, with the same system.
Questions BTR developers ask
What does a build-to-rent digital marketing agency do?
It fills a BTR community before and during delivery: the community brand, film of the model homes, a leasing website with floor plans, rents and tour booking, and campaigns that build a waitlist during construction and turn it into signed leases. TERAMOK does all of it with one in-house team.
When should build-to-rent marketing start?
Four to six months before the first homes deliver. Brand and film need production time, and a waitlist built during construction is what makes the first weeks of leasing fast.
How is BTR marketing different from apartment marketing?
BTR renters compare a community with buying a house, so the story is space, yards, schools and flexibility. Communities also deliver in phases, so campaigns follow the phase schedule instead of a single lease-up date.
How do you market a community that delivers in phases?
We plan backward from each delivery: the waitlist for phase one opens months before, each later phase gets its own push, and the budget shifts to the homes about to deliver. Our planner on this page shows the leases a week each schedule needs.
What does build-to-rent marketing cost?
A full lease-up program is $8,000 to $25,000 a month. A lease-up acceleration package is $9,000 once plus $6,000 a month, and lead generation ads start at $3,500 a month. Rental lease-ups typically budget about 0.5% of project value. All prices are published.
What results have you delivered for rental communities?
For a Chicago pre-lease development brand, our 12-month program reached 152K active users, up 880.7% year over year (client under NDA). A 44-unit Miami launch produced 104 leads in its first month, 41 of them warm at about $24 each.
Can you get our community recommended by ChatGPT and Google AI?
Yes. Assistants recommend communities whose facts are published and consistent: location, home types, rents, pet policy, schools and availability. We build those pages and the structured data behind them, then track the answers each month.
Delivering homes in the next 12 months?
Send the home count and your delivery schedule. On a 30-minute call we map the lease-up plan, and you get a written price within 5 business days.