Build-to-rent marketing agency for developers and operators.
Lease-up demand for BTR communities and single-family rentals, built backward from delivery.
A community that starts marketing at certificate of occupancy is already behind pro forma. TERAMOK phases brand, film, and waitlist campaigns across the final months of construction, so absorption starts the day doors open.
Published TERAMOK results and engagement standards.
The BTR marketing system.
Four disciplines, phased backward from your delivery schedule.
Community brand
Naming, identity, and positioning that separate the community from the apartment stock renters compare it against.
Film & photography
Cinema-grade community films, amenity storytelling, and lifestyle content shot in-house on RED and ARRI.
Lease-up website
A conversion-focused site with floor plans, availability, and lead capture — plus local SEO for rental searches.
Paid media & local search
Campaigns phased to the lease-up schedule, with local SEO so the community owns its submarket.
Demand, built backward from delivery.
Brand
Months 6–4 before delivery — naming, identity, positioning.
Produce
Months 5–3 — community and amenity films, photography, website.
Waitlist
Months 4–0 — demand-capture campaigns compounding ahead of move-ins.
Lease up
Delivery onward — absorption-paced media and weekly velocity reporting.
Swipe or tap a step
“In build-to-rent, the pro forma does not wait for the marketing to warm up. We build the waitlist during construction so the lease-up curve starts steep.”
Founder & CEO, TERAMOK
22 units reserved before groundbreaking.
On a recent 48-unit Chicago residential development, the TERAMOK launch system produced 22 signed reservations before ground was broken — outcomes measured against the project pro forma, not impressions.
Common questions about build-to-rent marketing.
When should build-to-rent marketing start?
Four to six months before first units deliver. Brand and film need production lead time, and waitlist campaigns compound over the final months of construction.
How is BTR marketing different from multifamily marketing?
BTR communities sell a single-family lifestyle with professional management, so the story leans on space, privacy, and neighborhood — while the funnel mechanics still run on lease-up velocity like multifamily.
What does build-to-rent marketing cost?
Campaigns run $8,000 to $25,000 per month depending on community size and phase, with websites and film scoped per project. Pricing is published and agreed before contracts are signed.
Every engagement scoped and priced before contracts are signed.
Tell us about the project — we will map the launch system to your sales timeline and give you a fixed scope.
Book a strategy call