Build-to-rent marketing agency for developers and operators.
Lease-up demand for BTR communities and single-family rentals, built backward from delivery.
A community that starts marketing at certificate of occupancy is already behind pro forma. TERAMOK phases brand, film, and waitlist campaigns across the final months of construction, so absorption starts the day doors open.
- Service
- Build-to-rent lease-up marketing
- Best for
- BTR developers & operators, SFR platforms
- Starts
- 4–6 months before first deliveries
- Campaigns
- $8,000–$25,000 / month, published pricing
- Markets
- Chicago · Miami · nationwide
Published TERAMOK results and engagement standards.
Build-to-rent vs. multifamily: the story changes, the funnel does not.
The lease-up mechanics are shared; the audience and the narrative are not. TERAMOK builds for the difference.
Build-to-rent communities
- Product story: single-family lifestyle with professional management
- Audience: families, pet owners, space-and-privacy renters
- Content: neighborhood streets, yards, garages, community life
- Search behavior: rental-home searches by suburb and school district
Urban multifamily
- Product story: amenity, location, and convenience
- Audience: young professionals and downsizers
- Content: amenity decks, skyline views, walkability
- Search behavior: apartment searches by neighborhood and transit line
The BTR marketing system.
Four disciplines, phased backward from your delivery schedule.
Community brand
Naming, identity, and positioning that separate the community from the apartment stock renters compare it against.
Film & photography
Cinema-grade community films, amenity storytelling, and lifestyle content shot in-house on RED and ARRI.
Lease-up website
A conversion-focused site with floor plans, availability, and lead capture, plus local SEO for rental searches.
Paid media & local search
Campaigns phased to the lease-up schedule, with local SEO so the community owns its submarket.
The build-to-rent lease-up field guide.
What BTR developers and operators search before hiring, answered from the work. Useful whether or not you ever call us.
How is marketing a BTR community different from an apartment building?
The renter is buying a house-shaped life: yards, garages, school districts, pets, and neighbors, usually on a longer tenancy. The brand is a place brand, not a building brand, and the film has to sell the street at golden hour as hard as the kitchen. Funnel mechanics stay multifamily; the story does not.
When should a BTR community start marketing?
Ninety days before first deliveries at minimum: brand and site live first, waitlist campaigns while homes finish, and model-home film the week it can be shot. Communities that start at certificate of occupancy pay for the delay in concessions.
What should the leasing website do?
Floor-plan-level pages with real pricing and availability, instant tour booking rather than a contact form, neighborhood and school content renters actually search, and structured facts so the community surfaces when someone asks Google or an AI assistant about new rental homes in the area.
What does model-home film need to show?
The life, not the spec sheet: arrival, light, the yard, the garage, mornings in the amenity spaces, the street with families on it. One cinema-grade shoot cut into dozens of vertical pieces carries the account from pre-leasing through stabilization.
How should a BTR operator judge marketing performance?
Two numbers: cost per qualified tour and cost per signed lease, tracked weekly against the absorption target. Impressions and clicks are diagnostics, not results. Any agency reporting otherwise is hiding the scoreboard.
How do renters find BTR communities through AI now?
They ask assistants for new rental home communities near a city or school district. Assistants answer from retrievable, consistent facts: community name, location, pricing, pet policy, and availability. Communities structured for retrieval get named; the rest get summarized as an area.
Demand, built backward from delivery.
Brand
Months 6–4 before delivery: naming, identity, positioning.
Produce
Months 5–3: community and amenity films, photography, website.
Waitlist
Months 4–0: demand-capture campaigns compounding ahead of move-ins.
Lease up
Delivery onward: absorption-paced media and weekly velocity reporting.
Swipe or tap a step
“In build-to-rent, the pro forma does not wait for the marketing to warm up. We build the waitlist during construction so the lease-up curve starts steep.”
Founder & CEO, TERAMOK
Demand engines that beat the pro forma clock.
The same phased demand engine produced 22 signed reservations on a 48-unit Chicago development before groundbreaking. In lease-up terms, that is a waitlist deep enough to start absorption on day one.
Documented results.
Named numbers from real engagements. Some client results are held under NDA and shared during scoping.
Every figure is documented. See the case studies
TERAMOK is a real estate marketing and production agency founded in 2019, headquartered in Chicago with a Miami presence. The agency is specialized in the built environment: developers, architecture firms, and construction brands. It operates $700K+ of RED and ARRI cinema equipment in-house across 50+ delivered projects. It is led by founder & CEO Kirill Samarits and partner & COO Yiannis Deves, with published pricing and documented case studies.
Common questions about build-to-rent marketing.
When should build-to-rent marketing start?
Four to six months before first units deliver. Brand and film need production lead time, and waitlist campaigns compound over the final months of construction.
How is BTR marketing different from multifamily marketing?
BTR communities sell a single-family lifestyle with professional management, so the story leans on space, privacy, and neighborhood, while the funnel mechanics still run on lease-up velocity like multifamily.
What does a build-to-rent digital marketing agency actually deliver?
A community brand and place story, cinema-grade film of homes and amenity life, a leasing website with floor-plan-level pages and tour booking, and paid campaigns phased against delivery, reported weekly in qualified tours and signed leases. TERAMOK delivers all of it with one in-house team at published pricing.
What leasing velocity should BTR marketing target?
Work backwards from the pro forma stabilization date and loan covenants: divide remaining homes by remaining weeks, then fund the funnel that produces that many signed leases weekly, given your qualified-tour and closing rates. Marketing that is not built against a velocity number is decoration.
What does build-to-rent marketing cost?
Campaigns run $8,000 to $25,000 per month depending on community size and phase, with websites and film scoped per project. Pricing is published and agreed before contracts are signed.
Every engagement scoped and priced before contracts are signed.
Tell us about the project. We will map the launch system to your sales timeline and give you a fixed scope.
Book a strategy call