Real estate lead generation in Chicago for presales and lease-ups
Qualified buyers and renters, screened before they reach your sales team, and reported in reservations and leases. Run from Chicago with our own film and creative.
5.0
4.5
5.0From qualified lead to reservation
How many qualified leads does your launch need?
Set the reservations you need before groundbreaking. We use the ratio from our West Loop launch: 22 reservations from 180 qualified leads.
About one reservation for every 8 qualified leads on a documented Chicago launch. Your market will differ, so we set the target with your sales team before launch.
Every lead is screened before your team sees it
Four checks set with your sales team in week one. Leads that fail are logged, not sent.
Budget
Does the buyer or renter fit the price band?
Timing
Ready this year, or just browsing?
Financing
Cash, pre-approved, or not yet?
Fit
The unit type, size and neighborhood they want.
Google Search
Buyers and renters already searching your neighborhood and building type.
Meta
Instagram and Facebook lead forms built on buyer and renter profiles.
YouTube
Our films in front of the right audience before they search.
Brokers, investors and relocating professionals.
Documented results, presale and lease-up
units reserved before groundbreaking from 180 qualified leads, zero cold calls
West Loop presale, Chicago →152Kactive users, up 880.7% year over year, on a 12-month pre-lease engagement
Pre-lease development brand, Chicago →$24per warm lead: 104 leads in month one on about $1,000, 41 warm
44-unit launch, Miami, July 2026 →What it costs
Lead generation
From $3,500 a monthCampaigns, screening rules and weekly reporting in your CRM.
Sales or lease-up acceleration
$9,000 once + $6,000 a monthFor projects with brand and site ready. Media from $7,000 a month, paid by you.
Full launch program
$8,000 to $25,000 a monthBrand, film, website, ads and search as one system.
Ad spend is paid by you, in accounts you own, at 0% markup. Decision points at 30, 60 and 90 days.
30For Chicago trades: 30 qualified leads in 90 days, or no management fee
Roofers, HVAC, flooring, landscapers and remodelers. See what counts.
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For Chicago trades: 30 qualified leads in 90 days, or no management fee
Roofers, HVAC, flooring, landscapers and remodelers. See what counts.
Counts toward the 30
- A live caller in your service ZIP codes asking for a quote or a visit
- A form with a reachable phone or email and a job you perform
- A property manager requesting a bid on a building in your area
- A repeat customer who found you again through a campaign
- A lead you chose not to take because your calendar was full
Does not count
- Robocalls, spam forms and wrong numbers
- Duplicate contacts from the same person inside 30 days
- Callers outside the service area written into the agreement
- Requests for work you told us you do not do
- Job seekers, vendors and sales pitches
The qualification rules are written into the agreement before launch. The waiver covers our management fee only; your media budget is paid straight to Google and Meta with no markup. Management starts at $3,500 a month, search from $3,000, and you can leave after any monthly review. Trades marketing · roofing · HVAC · flooring · landscaping
Questions about lead generation
How do you generate qualified leads for a Chicago presale or lease-up?
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With Google, Meta, YouTube and LinkedIn campaigns in your own ad accounts, film and CGI we make in-house, and a landing page built to capture and screen. Every lead is checked against your sales team's rules for budget, timing, financing and unit fit before it reaches them.
How many leads does a presale launch need?
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On our West Loop launch, 180 qualified buyer leads produced 22 reservations, about one reservation for every 8 qualified leads, with zero cold calls. Your market and price point will differ, so we set the target with your sales team before launch.
Do you generate leads for apartment lease-ups too?
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Yes. For a Chicago pre-lease development brand, a 12-month engagement covering the website, performance campaigns and organic social reached 152K active users, up 880.7% year over year.
How much does real estate lead generation cost in Chicago?
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With TERAMOK, lead generation starts at $3,500 a month. A sales or lease-up acceleration package is $9,000 once plus $6,000 a month, and the full launch program is $8,000 to $25,000 a month. Ad spend is paid by you, in your own accounts, at 0% markup.
Who decides whether a lead is qualified?
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The written rules do. We tag every call and form with a reason, and you can see the log at any time. If you disagree with a tag, we review the recording together.
Is the 30-lead promise the same for every trade?
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The number is the same. The service area and the list of jobs you want are set per company before launch. A roofer covering the north suburbs and a flooring installer covering the city will have different targeting, but both are measured against 30.
Written by Kirill Samarits, founder and CEO. Program terms and contracts by Yiannis (John) Deves, partner and COO. Updated 5 October 2026. Related: lead generation ads, presale marketing, Chicago multifamily.
Tell us the units and the date
We send back the lead target, the screening rules and the budget to hit it, before any contract.