Real estate marketing insights with our own data

Costs, timelines and results for developers, architects and builders. 54 guides, each dated and sourced.

Written by Kirill Samarits and the TERAMOK team · Updated 5 October 2026

Benchmarks from our own campaigns

1 in 8

qualified leads became a reservation on our West Loop presale (22 from 180)

Read the source →$24

per warm lead in month one of a 44-unit Miami launch

Read the source →6 to 9 mo

before sales launch is when presale marketing should start

Read the source →~1%

of project value is a typical total condo marketing budget

Read the source →+693%

Google impressions in 90 days for a Chicago developer

Read the source →2 to 3 wk

for AI assistants to reflect new facts after structural work

Read the source →

Start here

Concrete pour on a residential construction site, filmed by TERAMOK
The 2027 guide · 14 min read

Presale marketing for real estate developers

Plan your reservation pace backwards from the lender's number, with the deposit and advertising rules in Chicago, Miami, New York and Los Angeles and 2027 costs.

Read the guide →

Find the answer to your question

Costs and budgets

What it costs and how much to spend

Choosing an agency

Shortlists, checklists and RFP templates

Presale and new development

Selling before groundbreaking

Lease-up and multifamily

Filling a building on schedule

AI search and SEO

Getting named by ChatGPT and Google

Architecture, construction, B2B

Winning commissions and bid lists

Film, content and social

Production that sells

Results and data

Dashboards and case data, dated

Research and free tools

Chicago development pipelineQuarterly monitor of conversions and new projectsChicago's most active developers, 2026Ranked from city permit recordsNYC new developmentsQuarterly monitorLos Angeles new developmentsQuarterly monitorMiami branded residences indexBranded towers trackedPresale budget calculatorSize your budget from sellout valueLease-up budget calculatorBudget a lease-up by unit count
Kirill Samarits, founder and CEO of TERAMOK

How we write these guides

  • Every number has a date and a source
  • Client names only with permission
  • Prices match our published rate card
  • Updated when the market or the data changes

Written by Kirill Samarits, founder and CEO. Prices reviewed by Yiannis (John) Deves, partner and COO.

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