Presale marketing for Chicago real estate developers
Build a quality buyer pipeline before your sales launch. TERAMOK connects positioning, CGI and film, a floor-plan website and quality lead generation for Chicago condo and for-sale developments.
Read reviews
Read reviewsreservations reported by TERAMOK, 48-unit West Loop launch; reservations are not completed sales
Illustration of the reported result; not a forecast
- 180
- qualified buyer leads
- 0
- cold calls
- 7 months
- pre-construction campaign
- Chicago development marketing
- CGI and cinema film in-house
- Prices published below
- 0% markup on ad spend
- Decision points at 30, 60 and 90 days
Five stages, planned backward from your sales launch
One coordinated launch, with clear responsibilities from the first enquiry through sales follow-up. We agree the deliverables, approval gates and reporting before the campaign starts.
Map the sales milestones
Discovery and launch planning
Confirm the inventory, pricing approvals, broker preview, sales launch and construction calendar. Your lender and counsel define any contractual presale conditions; we plan marketing around the confirmed requirements.
- Launch calendar with approval dependencies
- Buyer profiles and comparison set
- Weekly reporting format agreed with sales
Position and brand the building
Before anything is produced
Name, identity and the story buyers repeat to each other. Built for the buyer who actually signs, not for a generic luxury audience.
- Positioning and messaging
- Naming, logo, typography, color
- Broker and sales-gallery materials
Show it before it exists
Before groundbreaking, then on site
CGI renderings of the building and residences, labeled as visualizations, then our own cinema crew films the site as it rises.
- CGI exterior and interior renderings
- Brand film and social cuts
- Neighborhood and progress film
Construction film and photography by our crew for YPERIA Properties and Magna Graecia, Greece.
Launch the sales website
Before the campaign starts
Residence pages, floor plans, pricing logic and a reservation path that works at 11pm on a phone. Clear project facts and a crawlable structure for search engines and readers.
- Residence and floor-plan pages
- Lead capture that screens as it captures
- Search and AI-ready structure
Generate and qualify buyer enquiries
During the agreed campaign term
Search, social, retargeting and broker materials bring enquiries into one sales workflow. We review buyer fit, follow-up and reservation status with your team, then adjust the campaign to the inventory that needs attention.
- Paid media at 0% markup
- Qualification criteria agreed with sales
- Weekly lead-to-reservation reporting
What buyers need before they enquire
Illustrative example: a 24-unit Chicago condo launch. This is a planning example, not a client result or a promised sales target.
Make each residence easy to evaluate
- Buyer question
- “Which two-bedroom fits my budget, and what am I actually reserving?”
- Website answer
- Show approved floor plans, area definitions, available pricing, parking, estimated assessments, specifications and expected delivery. Date availability and label CGI clearly.
- Enquiry step
- Let the buyer identify a residence or unit type, indicative budget, purchase timing and preferred contact method. Route the enquiry to the assigned sales representative.
Find where the pipeline stalls
Many submissions, few valid contacts? Check forms and traffic quality. Qualified buyers, few appointments? Review follow-up and scheduling. Appointments, few reservations? Review buyer objections, product information and the offer with sales.
Track enquiries → sales-accepted leads → attended appointments → reservations → signed contracts → closings. Record cancellations and the time between stages.
Discuss your project’s launch gaps →A West Loop presale campaign, with the results explained
TERAMOK-reported case · West Loop, Chicago · developer confidential
22 reservations in a 48-unit development
- Brief
- Introduce a 48-unit for-sale development before construction was visible, starting without a brand, website or buyer list.
- What we built
- Positioning and identity, renderings and film, a launch website, Meta and Google campaigns.
- Result
- TERAMOK reports 180 qualified buyer leads and 22 reservations during a seven-month pre-construction campaign. This is a reported reservation outcome, not a verified closed-sales total.
What to ask about this resultReview the lead definition, reporting period, marketing costs and developer-confirmed reservation status. Traffic and ad dashboards alone cannot verify reservations, signed contracts or closings. The underlying client records are not public.
22 ÷ 48 = 45.8%, rounded to 46%. Agency-reported reservations; not a sales forecast.
See the campaign account and our named production work before comparing agencies.Explore project case studies →
Plan the buyer journey before producing the campaign. Give buyers the facts they need to take the next step, then give your sales team the information to follow up well.
TERAMOK’s presale approach · Led by Kirill Samarits, founder and CEOWhat presale marketing costs with us
Published before we meet, priced in writing before you sign. Ad spend is yours, at 0% markup.
Full launch program
$8,000 to $25,000 a monthStrategy, brand, CGI and film, launch website, paid media and reporting through the presale window. Scoped to the size of the development.
- Decision points at 30, 60 and 90 days
- Ad accounts owned by you
- Weekly lead-to-reservation review
- Budgets and contracts with Yiannis (John) Deves
One-time launch build
From $65,000Brand identity, cinema film and launch website, delivered as one build.
Launch website
$25,000 to $50,000Residence pages, floor plans, reservation path, search structure. You own the site.
Brand identity
$25,000 to $60,000Naming, identity system and the story of the development.
Cinema film
$15,000 to $50,000Brand film, aerials and social cuts by our own crew.
Sales acceleration
$9,000 once + $6,000 a monthFor developers who already have brand and site. Media from $7,000 a month, paid by you at 0% markup.
These are alternative scopes, not an automatic bundle. Media is separate. Confirm production quantities, third-party costs, taxes, responsibilities and the contract term in the written scope. Review points do not create cancellation rights. Use the budget calculator as a planning tool, then reconcile assumptions with your own sales data. See the full rate sheet.
Where we work in Chicago
A West Loop condo launch needs a project-specific comparison set. Start with nearby competing inventory, unit mix, price, parking, assessments and delivery timing; do not treat a citywide housing trend as proof of demand for your building.
A Chicago launch checklist
- Market
- Compare the relevant neighborhood and property type. The Chicago Association of REALTORS® provides local reports across 77 community areas; resale data is context, not a new-construction absorption forecast.
- Approvals
- Align the sales date with counsel’s review of applicable disclosure requirements. Chicago §13-72-025 includes a 90-day pre-offering filing requirement for the condominium disclosure summary within its stated scope.
- Launch gate
- Confirm approved project facts, legal wording, floor plans, sales ownership, lead routing and tracking before activating campaigns. Your counsel determines what applies to the project.
Sources checked 27 October 2026: Chicago REALTORS® market reports and Chicago Municipal Code §13-72-025.
Choose an agency for the work you need
Starting from plans? Compare integrated positioning, CGI, website and campaign delivery. Already in market? Review conversion barriers and sales follow-up before commissioning a new brand.
Ask each agency for comparable for-sale work, transparent scope, media separation and a sample pipeline report. TERAMOK is a provider with a commercial interest in this guidance, not an independent agency ranking.
Compare TERAMOK’s published scopes →Questions developers ask us
What does presale marketing include for a Chicago development?
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Presale marketing prepares a project for buyers before construction is complete: positioning, brand, labeled CGI, film, a floor-plan website, campaigns and lead qualification. TERAMOK coordinates those assets with your launch calendar. Your developer and licensed sales team handle offers, contracts and closings.
How do you market condos before the building exists?
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Show buyers what they can evaluate now: location, approved floor plans, dimensions, specifications, pricing and the expected delivery schedule. Label renderings as visualizations and distinguish confirmed features from proposals. Connect each residence enquiry to a sales conversation and keep prospects informed as construction progresses.
When should a developer start presale marketing?
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Start planning while project facts and approvals are being finalized, before committing to a public sales date. Brand, renderings and the website depend on approved plans and copy. We build the schedule backward from your launch, with separate gates for legal review, asset approval, campaign testing and sales-team readiness.
How much does presale marketing cost in Chicago?
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TERAMOK’s full launch program is $8,000 to $25,000 per month, depending on scope. The alternative one-time brand, cinema film and website build starts at $65,000. Media is paid separately at 0% markup. The written proposal identifies the selected scope, production allowances, term and any additional project costs before you sign.
We already have a brand and website. Do we need a full launch program?
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Not necessarily. First review the website’s residence information, enquiry tracking, media results and sales follow-up. TERAMOK’s published sales acceleration option is $9,000 once plus $6,000 per month, with recommended media from $7,000 per month paid separately. Existing assets and the agreed scope determine whether that option fits.
What counts as a qualified buyer lead?
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Agree the definition with the sales team before launch: a valid contact, interest in an available residence or unit type, an indicative purchase budget, purchase timing and willingness to speak with sales. Track duplicates, broker enquiries and uncontactable submissions separately. A form submission alone is not a reservation or sale.
How do you measure campaign performance?
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Report enquiries, sales-accepted leads, attended appointments, reservations, signed contracts and closings as separate stages. Show media cost and total agreed marketing costs alongside the relevant stage. Sales must confirm downstream outcomes and cancellations; ad-platform conversions alone do not establish that a unit sold.
Can marketing guarantee the presales our lender requires?
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No. The lender defines qualifying presales and any financing conditions with the developer and counsel. A waitlist or reservation may not qualify as a binding contract. Marketing supports the buyer pipeline; it cannot guarantee financing, approvals, a reservation count or a closing date.
How long does a presale engagement run?
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TERAMOK’s published full launch program typically runs 6 to 12 months. The agreed contract sets the term, milestones and termination rights. Reviews at 30, 60 and 90 days are performance checkpoints; they are not a substitute for the contract’s cancellation provisions.
Can you work with our broker or in-house marketing team?
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Yes. We can coordinate positioning, production, website and campaigns around your existing team. Agree who receives enquiries, the follow-up process, appointment ownership and weekly status updates before launch. Your licensed sales representatives retain responsibility for sales negotiations, contracts and closings.
How should we choose a presale marketing agency?
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Ask for a comparable for-sale project, its location and campaign period, the definition of a qualified lead, and the distinction between reservations and completed sales. Review actual production work, website usability, reporting, asset ownership and a written scope with media separated. A luxury portfolio alone does not establish buyer acquisition performance.
What should we prepare for a project scoping call?
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Bring the address, unit count and mix, indicative pricing, current approvals, target launch date, existing plans and renderings, sales-team structure and available marketing budget. Identify what is confirmed and what may change. That makes it possible to scope the right work without assuming every project needs the same package.
Presale strategy: Kirill Samarits, founder and CEO of TERAMOK. Commercial enquiries: Yiannis (John) Deves, partner and COO. Page revised 27 October 2026; pricing references TERAMOK’s published rate sheet. Case figures are TERAMOK-reported.
Planning a launch in the next 12 months?
Bring your project address, unit mix, price range, launch date and current assets. Use the scoping conversation to identify launch gaps, sales handoff and the right scope before requesting a written proposal.
One team for every part of your launch.
Strategy comes first. When the plan calls for cinema film or CGI renderings, our own crew and 3D artists make them in-house. One team, one published rate sheet.
Every engagement scoped and priced before contracts are signed. See the published pricing
Why developers and firms in Chicago and Miami hire TERAMOK