Service · Presale Marketing
Presale marketing for real estate developers in Chicago.
TERAMOK builds the complete presale marketing system for residential and mixed-use developments — cinematic brand films, paid media, launch websites, and activation strategy that put qualified buyers in the room before you break ground.
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What is presale marketing?
Presale marketing is how developers de-risk a project before construction is complete.
Presale marketing is a strategic system that activates qualified buyer demand for a residential development before construction is complete. It typically includes brand identity for the development, cinematic launch content, a presale-focused website with lead capture, targeted Meta and Google campaigns, and ongoing social content — all timed to the developer's sales milestones. The goal is to build a committed buyer pipeline that de-risks the project financially before construction costs peak.
Done correctly, presale marketing produces signed reservations, qualified buyer pipelines, and de-risked construction financing — not just impressions or social engagement. TERAMOK has operated this model for 50+ real estate brands across Greece and the United States since 2017.
The TERAMOK presale system
A five-stage system, mapped to your sales timeline.
Most agencies treat real estate marketing as a content campaign. We treat it as a financial system. Every stage is sequenced backward from the milestone where buyers need to be in the room — sales launch, hard-hat tour, or topping out — and engineered to produce qualified reservations by that date.
01 — Map the sales timeline
We start with the dates that matter — sales launch, broker preview, hard-hat tour, topping out, and target reservation milestones — and build the campaign calendar backward from those. This is the difference between marketing that supports the sales cycle and marketing that runs parallel to it.
02 — Build the brand identity and positioning
Naming, logo system, typography, and the architectural narrative that gives the development a story buyers can repeat. This is not a logo exercise — it's the foundation every other asset is built on, from the website to the broker materials to the Meta ads.
03 — Produce the cinematic campaign assets
Brand film, lifestyle film, aerial cinematography, architectural reels, broker pitch films, and supporting photography — all shot in-house with $700K+ in RED and ARRI cinema equipment operated by our senior crew. No outsourcing, no rental dependencies, no inconsistency between shoots.
04 — Launch the presale website
A presale-focused launch website built in Framer — cinematic video hero, residence pages with floor plans, investor information, lead capture funnel, and SEO architecture targeting buyers searching for developments in your specific Chicago neighborhood. Starting at $18,000.
05 — Activate paid media and social content
Targeted Meta and Google campaigns built around buyer profiles matched to your specific project, plus platform-native social content for Instagram, LinkedIn, and YouTube. Every dollar tracked against a single metric: qualified reservations and pipeline value, not impressions. Historical client ROAS ranges from 8x to 15x.
Pricing
Transparent pricing. Every project scoped before contracts are signed.
No retainers, no open-ended agreements. Every engagement is priced based on the development's size, timeline, and required deliverables. These are typical ranges for our most common engagement types in Chicago:
Full presale campaign system
$8,000–$25,000 / month
Strategy, production, paid media, social content, and reporting for the duration of the presale window. Scoped to development size and media spend.
Development launch website
From $18,000
Presale-focused launch site: cinematic video hero, floor plans, investor pages, lead capture, SEO. Built in Framer for performance and Core Web Vitals.
Cinematic brand film
From $15,000
RED/ARRI cinema production. 60-90 second hero film plus social cuts. Architectural and lifestyle storytelling. Shot in-house, no outsourcing.
Brand identity + positioning
From $12,000
Development naming, logo system, typography, color, and the architectural narrative buyers and investors can repeat back to you.
Chicago — 2026
22 units reserved before groundbreaking — Chicago development client.
A Chicago-based residential developer engaged TERAMOK ahead of a 48-unit launch with no brand presence, no digital infrastructure, and no buyer pipeline. Over a 7-month pre-construction campaign, we built the brand identity, cinematic campaign assets, launch website, and a targeted Meta and Google strategy from the ground up. By the time groundbreaking was announced, 22 units were under reservation and the sales team had a pipeline of over 180 qualified buyer inquiries — without a single cold call.
Client name withheld per NDA until public launch.
22
Units reserved before groundbreaking
180+
Qualified buyer inquiries in pipeline
7 mo
Pre-construction campaign timeline
FAQ
Common questions about presale marketing.
When should we start presale marketing?
Ideally 6-9 months before your target presale launch date. The brand, website, and campaign assets need to be in market and generating qualified inquiries before broker outreach and sales-center activation begins. Earlier engagement gives more time to build SEO authority and capture organic search traffic at no media cost.
How long does a typical presale campaign run?
Most TERAMOK presale engagements run 6-12 months — from brand and website launch through hard-hat tour and into early construction sales velocity. Some developments extend the partnership further if there are multiple phases, towers, or related projects in the pipeline.
Do you only work with luxury developments?
No. TERAMOK works with developments at multiple price points across Chicago — from mid-market boutique condo buildings to luxury mixed-use towers. The system is designed to drive qualified reservations regardless of price tier; what changes is the buyer profile, the visual language, and the channel mix.
How is presale campaign performance measured?
By outcomes that affect the project pro forma: qualified buyer inquiries, reservation conversions, cost-per-qualified-lead, and ROAS on paid media. Followers, impressions, and reach are tracked but treated as input metrics — not success criteria. Reporting cadence is monthly with a strategic review every quarter.
Which Chicago neighborhoods do you focus on for presale work?
Our active presale work concentrates in Chicago's primary residential development corridors: River North, West Loop, South Loop, Lincoln Park, Gold Coast, Fulton Market, Streeterville, Wicker Park, and Logan Square. We also serve developments across the broader Chicagoland market and are expanding into Miami in 2026.
Can you work alongside our existing sales and marketing team?
Yes. TERAMOK regularly operates as the production and campaign arm for developers who already have an in-house marketing team or sales staff. We integrate around your existing structure rather than replacing it, bringing the cinema production capacity and presale expertise that internal teams typically don't have.
Ready to launch your next development?
Book a 30-minute strategy call with TERAMOK. We'll review your development timeline, walk through the presale system, and tell you whether we're the right fit before any contract conversation.
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