Service · Presale & Pre-Construction Marketing
Presale marketing for real estate developers in Chicago.
TERAMOK is the real estate development marketing agency behind the complete presale and pre-construction marketing system for residential and mixed-use developments — cinematic brand films, paid media, launch websites, and activation strategy that put qualified buyers in the room before you break ground.
Book a presale strategy call →
The TERAMOK system
What is presale marketing?
The TERAMOK presale system
A five-stage system, mapped to your sales timeline.
Most agencies treat real estate marketing as a content campaign. We treat it as a financial system. Every stage is sequenced backward from the milestone where buyers need to be in the room — sales launch, hard-hat tour, or topping out — and engineered to produce qualified reservations by that date.
“Most developers treat marketing as a cost that starts at sales launch. We treat it as construction financing that starts six to nine months earlier. Every reservation we generate before groundbreaking is a dollar the project doesn’t have to borrow at peak cost.”
Kirill Samarits — Founder & CEO, TERAMOK · background in finance & economics
01 — Map the sales timeline
We start with the dates that matter — sales launch, broker preview, hard-hat tour, topping out, and target reservation milestones — and build the campaign calendar backward from those. This is the difference between marketing that supports the sales cycle and marketing that runs parallel to it.
02 — Build the brand identity and positioning
Naming, logo system, typography, and the architectural narrative that gives the development a story buyers can repeat. This is not a logo exercise — it's the foundation every other asset is built on, from the website to the broker materials to the Meta ads.
03 — Produce the cinematic campaign assets
Brand film, lifestyle film, aerial cinematography, architectural reels, broker pitch films, and supporting photography — all shot in-house with $700K+ in RED and ARRI cinema equipment operated by our senior crew. No outsourcing, no rental dependencies, no inconsistency between shoots.
04 — Launch the presale website
A presale-focused launch website built in Framer — cinematic video hero, residence pages with floor plans, investor information, lead capture funnel, and SEO architecture targeting buyers searching for developments in your specific Chicago neighborhood. Starting at $18,000.
05 — Activate paid media and social content
Targeted Meta and Google campaigns built around buyer profiles matched to your specific project, plus platform-native social content for Instagram, LinkedIn, and YouTube. Every dollar tracked against a single metric: qualified reservations and pipeline value, not impressions. Historical client ROAS ranges from 8x to 15x.
Pricing
Transparent pricing. Every project scoped before contracts are signed.
No retainers, no open-ended agreements. Every engagement is priced based on the development's size, timeline, and required deliverables. These are typical ranges for our most common engagement types in Chicago:
Full presale campaign system
$8,000–$25,000 / month
Development launch website
From $18,000
Cinematic brand film
From $15,000
Brand identity + positioning
From $12,000
Chicago — 2026
Client name withheld per NDA until public launch.
22
Units reserved before groundbreaking
180+
Qualified buyer inquiries in pipeline
7 mo
Pre-construction campaign timeline
“TERAMOK became an extension of our marketing team — and everything came back at a higher quality than we could produce in-house.”
Development marketing client · Chicago · name withheld per NDA until public launch
FAQ
Common questions about presale marketing.
How do developers pre-sell units before groundbreaking?
Developers pre-sell units before groundbreaking by building qualified buyer demand during pre-construction. The system is a distinct development brand, a presale website with lead capture, cinematic launch content, and targeted Meta and Google campaigns that generate signed reservations before construction costs peak. The goal is a committed buyer pipeline that de-risks the project financing. On a recent 48-unit Chicago development, TERAMOK's pre-construction campaign produced 22 reservations and more than 180 qualified buyer inquiries before groundbreaking, without a single cold call.
What is the best marketing strategy for a new-construction condo launch in Chicago?
The most effective condo-launch strategy is a presale system sequenced to the sales timeline: lock positioning and brand first, produce cinema-grade launch content, ship a conversion-focused presale website, then activate paid media and social to fill a reservation pipeline before the sales center opens. In Chicago's competitive corridors such as River North, West Loop, and Fulton Market, the development that builds demand before launch absorbs fastest and holds its pricing longest.
When should we start presale marketing?
Ideally 6-9 months before your target presale launch date. The brand, website, and campaign assets need to be in market and generating qualified inquiries before broker outreach and sales-center activation begins. Earlier engagement gives more time to build SEO authority and capture organic search traffic at no media cost.
How long does a typical presale campaign run?
Most TERAMOK presale engagements run 6-12 months, from brand and website launch through hard-hat tour and into early construction sales velocity. Some developments extend the partnership further if there are multiple phases, towers, or related projects in the pipeline.
Do you only work with luxury developments?
No. TERAMOK works with developments at multiple price points across Chicago, from mid-market boutique condo buildings to luxury mixed-use towers. The system is designed to drive qualified reservations regardless of price tier; what changes is the buyer profile, the visual language, and the channel mix.
How is presale campaign performance measured?
By outcomes that affect the project pro forma: qualified buyer inquiries, reservation conversions, cost-per-qualified-lead, and ROAS on paid media. Followers, impressions, and reach are tracked but treated as input metrics, not success criteria. Reporting cadence is monthly with a strategic review every quarter.
Which Chicago neighborhoods do you focus on for presale work?
Our active presale work concentrates in Chicago's primary residential development corridors: River North, West Loop, South Loop, Lincoln Park, Gold Coast, Fulton Market, Streeterville, Wicker Park, and Logan Square. We also serve developments across the broader Chicagoland market and the Miami and South Florida market.
Can you work alongside our existing sales and marketing team?
Yes. TERAMOK regularly operates as the production and campaign arm for developers who already have an in-house marketing team or sales staff. We integrate around your existing structure rather than replacing it, bringing the cinema production capacity and presale expertise that internal teams typically don't have.
How much does a real estate development marketing agency cost per month?
A full presale and pre-construction marketing engagement with TERAMOK runs $8,000 to $25,000 per month, scoped to the development's size, timeline, and media spend, with no retainers and no open-ended agreements. Individual deliverables can also be scoped on their own: a development launch website from $18,000, a cinematic brand film from $15,000, or brand identity and positioning from $12,000. Every project is quoted transparently before any contract is signed.
Written by Kirill Samarits, Founder & CEO of TERAMOK. Kirill founded TERAMOK in 2017 and leads its presale and pre-construction strategy across Chicago and Miami. With a background in finance and economics, he built the agency around a single commercial test — qualified reservations and pipeline value, not impressions — now proven across 50+ developments in Europe and the United States. Reviewed by the TERAMOK strategy team · Last updated July 2026.
Book a 30-minute strategy call with TERAMOK. We'll review your development timeline, walk through the presale system, and tell you whether we're the right fit before any contract conversation.
Book a strategy call →