
Twilight facades no longer win the retrofit brief
An owner hiring for Local Law 97 work wants to see the plant room, the meter data and the partner who signed off the design. I would put those on camera before another dusk exterior.
I came to marketing through photography, so I will never dismiss a beautiful facade. But a film in which a principal explains a decarbonization plan simply does more for a New York studio than twenty more hero shots.
Our architecture results so far come from Europe, including Aristides Dallas Architects in Greece. We have no New York studio clients yet, so judge us on that work.
