Service · Paid Media & Digital Strategy
Paid media for real estate developers in Chicago.
Meta and Google campaigns engineered around your sales timeline. Buyer profiles, qualified-lead optimization, and reporting tied to reservations and pipeline value — not impressions. Historical client ROAS 8x to 15x.
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8–15×
Historical client ROAS
Measured on reservation pipeline
0%
Media-spend markup
You pay Meta & Google directly
2–3 wk
Kickoff to live
With approved creative
What is real estate paid media?
Real estate paid media is the targeted Meta and Google campaign system that drives qualified buyer inquiries to a development. The category is distinct from consumer-brand paid media, e-commerce performance marketing, or generic real estate listing ads. Successful real estate paid media is built around the developer's sales timeline, mapped to specific buyer profiles for the project, and measured against signed reservations and pipeline value — not engagement, video views, or follower growth.
TERAMOK's paid media operates inside our broader presale system. The creative is produced in-house with cinema-grade equipment, the buyer targeting is built around the specific Chicago neighborhood, and the reporting connects directly to your CRM and sales team. Historical client campaigns deliver 8x to 15x ROAS.
“We don’t report on impressions, because impressions don’t appear on a pro forma. We report on cost per qualified lead and reservation pipeline — the only two numbers a developer’s capital partners actually read.”
Kirill Samarits — Founder & CEO, TERAMOK · finance & economics background
What we run
Meta Ads (Instagram & Facebook)
Lead-generation campaigns built around buyer profiles for residential developments. Cinematic creative, geographic targeting at the Chicago neighborhood level, and CRM-connected lead capture.
Search campaigns capturing high-intent buyers actively researching residential developments in your specific Chicago corridor, plus Performance Max for broader funnel coverage.
YouTube & Display
Video and display retargeting for cinematic brand films and architectural reels — the upper-funnel campaigns that build buyer recognition before search intent kicks in.
LinkedIn (B2B & investor)
Targeted LinkedIn campaigns for investor outreach, broker engagement, and B2B real estate adjacent audiences — capital partners, family offices, and institutional buyers.
How it runs
How a TERAMOK campaign runs.
We start from the reservation target and back out the qualified-lead volume, cost-per-lead, and media budget required to hit it — sized to your sales timeline, not a flat monthly spend.
Targeting is constructed around the specific development — price tier, unit mix, and Chicago neighborhood — not a generic real-estate audience pulled off a shelf.
Cinematic cuts come off the same RED/ARRI shoots that produce your brand film. Most campaigns underperform on creative, not media buying — so we control it.
Leads route to your sales team for same-day follow-up. Reporting ties to cost-per-qualified-lead and reservation pipeline — impressions are tracked as an input, never the scorecard.
Pricing
Paid media is operated as part of TERAMOK's full presale campaign retainer ($8,000–$25,000/month) which covers strategy, creative production, campaign management, and reporting. Standalone paid media management for developers with existing creative and infrastructure starts at $5,000/month plus media spend. Media spend is paid directly by the client to Meta, Google, and other platforms — never marked up by TERAMOK.
Inside the presale retainer
$8K–$25K / mo
Strategy, creative production, campaign management, and reporting — the full presale system.
Standalone management
From $5K / mo
For developers with existing creative and infrastructure. Plus media spend, paid direct to platforms.
Media spend
0% markup
Paid by you directly to Meta, Google, and LinkedIn. Never marked up — incentives stay aligned.
FAQ
Common questions about real estate paid media.
How much does real estate paid media (Meta and Google ads) cost?
Paid media management with TERAMOK is included in the full presale campaign retainer of $8,000 to $25,000 per month, which covers strategy, creative production, campaign management, and reporting. Standalone management for developers who already have creative and infrastructure starts at $5,000 per month plus media spend. Media spend is paid directly by the client to Meta and Google and is never marked up.
How much should a real estate developer spend on advertising?
Ad budget depends on the development size, price tier, and sales timeline, but most Chicago residential presale campaigns run a monthly media spend that scales with the number of units and the reservation target. TERAMOK sizes the budget to the pipeline the pro forma needs, then optimizes toward cost per qualified lead and signed reservations rather than impressions. Historical client campaigns have returned 8x to 15x on media spend.
Do you mark up media spend?
No. Media budget is paid directly by the client to Meta, Google, LinkedIn, and other platforms. TERAMOK is paid for strategy, creative, and campaign management, never for the media itself. This keeps incentives aligned and prevents the agency model where higher spend means higher agency fees regardless of performance.
What kind of ROAS do real estate paid campaigns typically deliver?
TERAMOK's historical real estate developer client campaigns deliver 8x to 15x ROAS depending on price tier, market, and campaign maturity. ROAS in this category is measured against pipeline value, meaning qualified inquiries multiplied by average reservation deposit, and signed reservations, not vanity metrics. Specific ROAS targets are scoped per project during discovery.
How quickly can paid media campaigns launch?
Standard timeline from kickoff to first campaign live is 2-3 weeks, assuming approved creative and finalized buyer targeting. When TERAMOK is producing the creative in-house alongside the campaign launch, the full timeline runs 4-6 weeks from kickoff to live.
Written by Kirill Samarits, Founder & CEO of TERAMOK — real estate paid media. Kirill directs TERAMOK's Meta and Google strategy for residential developers, with historical client campaigns returning 8–15× on media spend. His pro-forma-first approach — sizing budget to reservation targets, not vanity reach — comes from a background in finance and economics. Last updated July 2026.
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