Service · Paid Media & Digital Strategy
Paid media for real estate developers in Chicago.
Meta and Google campaigns engineered around your sales timeline. Buyer profiles, qualified-lead optimization, and reporting tied to reservations and pipeline value — not impressions. Historical client ROAS 8x to 15x.
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What is real estate paid media?
Paid media for real estate is a sales engine — not a content engine.
Real estate paid media is the targeted Meta and Google campaign system that drives qualified buyer inquiries to a development. The category is distinct from consumer-brand paid media, e-commerce performance marketing, or generic real estate listing ads. Successful real estate paid media is built around the developer's sales timeline, mapped to specific buyer profiles for the project, and measured against signed reservations and pipeline value — not engagement, video views, or follower growth.
TERAMOK's paid media operates inside our broader presale system. The creative is produced in-house with cinema-grade equipment, the buyer targeting is built around the specific Chicago neighborhood, and the reporting connects directly to your CRM and sales team. Historical client campaigns deliver 8x to 15x ROAS.
What we run
Channels and campaign types we operate.
Meta Ads (Instagram & Facebook)
Lead-generation campaigns built around buyer profiles for residential developments. Cinematic creative, geographic targeting at the Chicago neighborhood level, and CRM-connected lead capture.
Google Search & Performance Max
Search campaigns capturing high-intent buyers actively researching residential developments in your specific Chicago corridor, plus Performance Max for broader funnel coverage.
YouTube & Display
Video and display retargeting for cinematic brand films and architectural reels — the upper-funnel campaigns that build buyer recognition before search intent kicks in.
LinkedIn (B2B & investor)
Targeted LinkedIn campaigns for investor outreach, broker engagement, and B2B real estate adjacent audiences — capital partners, family offices, and institutional buyers.
Pricing
Paid media management built into the presale retainer.
Paid media is operated as part of TERAMOK's full presale campaign retainer ($8,000–$25,000/month) which covers strategy, creative production, campaign management, and reporting. Standalone paid media management for developers with existing creative and infrastructure starts at $5,000/month plus media spend. Media spend is paid directly by the client to Meta, Google, and other platforms — never marked up by TERAMOK.
FAQ
Common questions about real estate paid media.
Do you mark up media spend?
No. Media budget is paid directly by the client to Meta, Google, LinkedIn, and other platforms. TERAMOK is paid for strategy, creative, and campaign management — never for the media itself. This keeps incentives aligned and prevents the agency model where higher spend means higher agency fees regardless of performance.
What kind of ROAS do real estate paid campaigns typically deliver?
TERAMOK's historical real estate developer client campaigns deliver 8x to 15x ROAS depending on price tier, market, and campaign maturity. ROAS in this category is measured against pipeline value (qualified inquiries × average reservation deposit) and signed reservations — not vanity metrics. Specific ROAS targets are scoped per project during discovery.
How quickly can paid media campaigns launch?
Standard timeline from kickoff to first campaign live is 2-3 weeks, assuming approved creative and finalized buyer targeting. When TERAMOK is producing the creative in-house alongside the campaign launch, the full timeline runs 4-6 weeks from kickoff to live.
Ready to put a real campaign system behind your development?
Book a 30-minute call to walk through your sales timeline, target buyers, and what your media should be doing.
Book a strategy call →