Service · Social Media for Real Estate
Social media for Chicago real estate developers and architecture firms.
Platform-native content for Instagram, LinkedIn, and YouTube — produced in-house with our cinema crew and operated as part of the broader presale and brand-building system. Not a content factory. A sales asset.
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What is real estate social media?
Real estate social isn't a feed — it's a buyer recognition engine.
Real estate social media is the platform-native content system that builds buyer, broker, and investor recognition before any direct outreach happens. For Chicago developers and architecture firms, it is the difference between an unknown brand and a brand a broker mentions in a buyer call. The category is distinct from consumer social, e-commerce social, or generic real estate content. It is built around platform-specific behavior — Instagram for visual buyer recognition, LinkedIn for B2B and investor audiences, YouTube for long-form architectural narrative.
TERAMOK operates social media as part of the broader presale and brand-building system. Every clip, reel, and post is produced in-house from the same RED/ARRI cinema shoots that produce the brand films and launch website assets — not from a separate content factory.
Platforms we operate
Platform-native, not platform-agnostic.
Buyer-facing reels, stories, and grid content built around the development's visual identity. Cinematic clips from the brand film shoot, lifestyle storytelling, and amenity reveals. Optimized for buyer recognition in Chicago's residential development corridors.
B2B and investor-facing content for developer firms, architecture studios, and real estate executives. Project announcements, broker engagement, capital partner visibility, and the senior-level commentary that wins next-tier opportunities.
YouTube
Long-form architectural narrative, project documentaries, and studio brand films for evergreen search visibility. The platform that holds your portfolio at full quality and serves as a year-round acquisition channel for serious buyers and design clients.
Pricing
Social is operated inside the broader system.
Social media management is included in TERAMOK's full presale campaign retainer ($8,000–$25,000/month) for residential developers, and is a standard component of architecture firm marketing engagements. Standalone social media management for clients with existing creative pipelines starts at $4,000/month plus production costs. We do not take on social-only engagements without a content production component — content quality determines social performance, and social content cut from generic stock or rented footage will not meet our delivery standards.
FAQ
Common questions about real estate social media.
Do you do TikTok and other emerging platforms?
Selectively. For specific developments where the buyer profile and price tier match TikTok's residential audience (typically first-time buyer or boutique condos), we build platform-native TikTok strategy. For luxury, mixed-use, or B2B-adjacent campaigns, the audience-fit case is weaker and resources are better directed elsewhere. We make the call per project during scoping, not as a default.
How is social performance measured?
By the same outcomes the rest of the system is measured by — qualified buyer inquiries, broker engagement, and pipeline value. Followers, reach, and engagement rate are tracked but treated as input metrics. Real estate social succeeds when it produces buyer recognition that converts to inquiries, not when it produces vanity engagement that does not.
Can you operate social for a development that already has its own brand and team?
Yes — but only when the existing creative meets a quality bar that supports buyer-facing positioning. Most developer in-house social fails because the production quality is below what the buyer audience expects. If your team has high-quality assets, we operate around them. If not, we recommend integrating production into the engagement so the social output matches the rest of the brand.
Ready to build social that actually moves buyers?
Book a 30-minute call to walk through your project, your existing channels, and what social should be doing inside your broader marketing system.
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