Liebherr tower cranes over towers under construction in Uptown Dallas

Construction marketing agency for Dallas-Fort Worth contractors

A school district, an airport, the city and a developer all read your website before you make the list. We build what each of them checks, inside the Texas rules for your trade.

  • $6.2BDallas ISD bond, approved 2 May 2026
  • $12BDFW Airport's DFW Forward capital plan
  • $138BTxDOT's 10-year plan, approved August 2026

Photo: tower cranes in Uptown Dallas, August 2009, by Mang9, Wikimedia Commons, CC BY-SA 3.0, resized.

What Texas requires in your ads, on your trucks and on your paperwork

Every Texas trade has its own rule for what has to appear where. Pick yours, then type your name and number to get the lines to use.

1Ads and website

  • The contractor's name and license number on all advertising that solicits electrical work, business cards included
  • A few exceptions, such as signs at your permanent business location

2Vehicles

  • Company name and license number on both sides of every work vehicle
  • Number preceded by "TECL"
  • Contrasting letters at least two inches high

3Proposals, invoices, contracts

  • The TDLR "Regulated by" notice on every proposal, invoice and contract

Rule: 16 TAC §73.51. Nothing you type is sent anywhere.

Website footer and ads

Lone Star Electric · TECL 12345

Both sides of each vehicle, letters at least 2 inches high

Lone Star Electric TECL 12345

Proposals, invoices and contracts

Lone Star Electric. Regulated by The Texas Department of Licensing and Regulation, P.O. Box 12157, Austin, Texas 78711, 1-800-803-9202, 512-463-6599; website: www.tdlr.texas.gov

Rules read 7 October 2026 from the Texas Administrative Code (TDLR for electrical and A/C, TSBPE for plumbing) and the Dallas and Fort Worth registration pages. Each rule lists exceptions; this is a marketing guide, not legal advice.

Who is buying construction in Dallas-Fort Worth

OwnerThe numberWhat it isHow a contractor gets in
Dallas ISD$6.2B

Bond approved 2 May 2026, the largest in Texas history; 26 replacement campuses.Source: Spaces4Learning

Through the general contractors and construction managers the district selects; they need trades with K-12 and occupied-campus experience.

City of Dallas33%

DRIVE small-business benchmark for construction on contracts over $100,000, in solicitations issued after 1 March 2026.Source: City of Dallas DRIVE Policy

Primes look for certified small businesses to meet the benchmark; under $100,000, First Look gives SBEs early access.

DFW Airport$12B

DFW Forward capital plan; an $832.3 million Terminal C construction-manager amendment was on the 6 August 2026 board agenda, and Terminal F opens its first 15 gates in 2027.Source: DFW Airport

Through the construction managers, with small-business rules tied to a 13-county North Texas market area.

TxDOT$138B

The 2027 Unified Transportation Program over ten years, approved in August 2026, with $95 billion for projects.Source: TxDOT, 26 August 2026

Prequalified heavy civil primes and their subcontractors.

Private developers30,246

Apartment units under construction across DFW in Q2 2026, plus office, industrial and mixed use.Source: Cushman & Wakefield, Q2 2026

Referrals and repeat relationships; developers check building-type experience, schedule and references online first.

$825,000

is the DRIVE small-business benchmark at 33%. It is aspirational, not a quota, but it is why primes search for certified small subs. If you are one, say so on every page.

What a Dallas contractor gets

Projects-first website

Every significant project with owner type, value range, delivery method, role and year, grouped the way owners search.

License and certification layer

License numbers, city registrations and SBE status stated the way each rule requires, on the site and every template.

Qualification packs

Statements of qualification and project sheets for districts, the city, the airport and construction managers.

Project film

Progress and completion film, with aerials flown under FAA authorization and the property owner's consent.

Search and AI search

Pages that rank for the trades and cities you serve, with facts assistants can quote.

Recruiting

Careers pages and film that help you staff the work you win.

How a contractor engagement runs

  1. 01

    Owners and rules

    Which owners you want, what each checks, and the license language your trade must show.

  2. 02

    Record

    Projects, safety, certifications and licenses gathered once and kept current.

  3. 03

    Build

    Website, qualification pack, vehicle and document templates, and film shot on your jobsites.

  4. 04

    Run

    Search, outreach and reporting against shortlists, bids and awards.

Search results with dates

  • #3our own national Google position for "construction advertising agency", Search Console
  • +693%search impressions in 90 days for a Chicago development company
  • 480clicks that quarter, up 103%
See the results ledger
A Dallas school district, an airport and a private developer all read the same contractor website looking for different things. The site should answer each of them on the first click.
Kirill Samarits, Founder and CEO, TERAMOK

We do not have a Dallas office or a published Dallas contractor client yet. Dallas results will be added as they clear for publication.

What it costs

  • SEO and AI searchFrom $3,000 a month
  • Paid campaigns or social mediaFrom $3,500 a month
  • Contractor websiteFrom $25,000
  • Project film$15,000 to $50,000
  • Firm brandFrom $25,000

Media is paid directly to the platforms at no markup. Crew travel from Chicago is listed before contract.

Questions Dallas contractors ask

Do contractors need a license in Texas?

Texas has no state license for general contractors; cities register them instead. Dallas lists $120 a year for general and other trade contractors and $160 for electrical contractors, and Fort Worth charges $168.75. Trades are licensed by the state: electricians and air conditioning contractors by the Texas Department of Licensing and Regulation, plumbers by the Texas State Board of Plumbing Examiners, and each trade has its own rules for ads and vehicles.

What must a Texas electrical or HVAC contractor show in ads and on trucks?

Electrical contractors put their name and license number on all advertising that solicits work, and their name and license number, preceded by TECL, on both sides of every work vehicle in contrasting letters at least two inches high (16 TAC 73.51). A/C and refrigeration companies put the affiliated licensee's number on all advertising, and the number and company name on both sides of all vehicles in two-inch letters (16 TAC 75.71). Both add the TDLR "Regulated by" notice to proposals, invoices and contracts.

What must a Texas plumbing company show in ads and on trucks?

Every advertisement states the license number of the Responsible Master Plumber of record, whatever the media. Service vehicles show the company name and that number, preceded by M, MPL or RMP, on both sides in contrasting letters at least two inches high. The first page of each proposal, invoice and contract shows the RMP's name and number and that the company is regulated by the Texas State Board of Plumbing Examiners, with the Board's contact details (22 TAC 367.10).

How does the City of Dallas DRIVE policy affect contractors?

DRIVE took effect on 1 January 2026, and city solicitations issued after 1 March 2026 include it. It applies to contracts over $100,000, with aspirational small-business benchmarks of 33% for construction, 34% for architecture and engineering and 38% for professional services. For contracts under $100,000, the First Look program gives small businesses early access. Certified small businesses should say so on their website and in every qualification pack.

How big is the Dallas ISD bond program?

Voters approved all four propositions of a $6.2 billion bond on 2 May 2026, the largest school bond in Texas history. Proposition A provides about $5.9 billion to build 26 schools that replace existing campuses, plus renovations, technology, security and transportation upgrades.

What is DFW Airport building?

DFW Airport describes DFW Forward as a $12 billion capital plan. Its 6 August 2026 board agenda included an $832.3 million amendment to the Terminal C renovation construction-manager-at-risk contract, and the first phase of Terminal F is due to open with 15 gates in 2027. Small-business rules use a 13-county North Texas market area.

Can marketing help a contractor win public bids in Dallas?

Not directly; bids are scored on price and documents. Marketing decides whether primes and owners know you exist and whether your record holds up when they look you up. With a 33% small-business benchmark on city construction contracts, primes are actively searching for capable certified subcontractors.

What does construction marketing cost with TERAMOK?

SEO and AI search start at $3,000 a month, and paid campaigns or social media at $3,500 a month. A contractor website starts at $25,000, a firm brand at $25,000, and project film runs $15,000 to $50,000, with crew travel from Chicago listed up front. Media is paid directly to the platforms at no markup.

Do you have Dallas contractor clients?

TERAMOK is headquartered in Chicago and serves Dallas-Fort Worth nationally, with our own crew flying in for production. We do not have a Dallas office or a published Dallas client yet, and we will not imply otherwise.

Want to be on the next Dallas bid list?

Send your trade, licenses and the owners you want. We come back with what they will check and a plan priced from the published rate sheet.

Book a strategy call