8899 Beverly
Olson Kundig; brand identity by Allis Studio
West Hollywood's tallest residential tower, with a copper-foil identity and lifestyle campaign
Naming, identity and positioning for Los Angeles condos, branded residences and rentals, built for a market shaped by trophy projects, transfer-tax price bands and California's real estate advertising rules.
Updated 26 September 2026 · Reviewed by Kirill Samarits, Founder and CEO
City of Los Angeles residential permits in Q3 2025, up about 60% year over year
Hilgard Economics via Urbanize LA, October 2025homes completed a year against a Housing Element goal needing about 50,000
City Planning staff, June 2025Measure ULA transfer tax on sales from $5.4M and above $10.9M, shaping high-end price bands
Hanson Bridgett, July 2026Rosewood Residences Beverly Hills units at about $10M to $45M, the brand's first standalone residences
Hospitality Net, March 2025units in the Ten Thousand condo conversion filing, the largest in Los Angeles since 1973
Commercial Observer, July 2025In Los Angeles, price bands, not only neighborhoods, decide who a building competes with: Measure ULA makes $5.4M and $10.9M natural ceilings. A brand has to hold its position inside those bands and carry license disclosures without looking like a flyer.
Olson Kundig; brand identity by Allis Studio
West Hollywood's tallest residential tower, with a copper-foil identity and lifestyle campaign
Cain International; Foster + Partners master plan
Residences from about $20M to $40M, first deliveries 2027 to 2028
Thomas Juul-Hansen; sold by Compass Development Marketing Group with Christie's
17 residences
Malibu
Described as the first condos in Malibu in decades, $2M to $4.5M
The eight-digit DRE license number must appear on first-contact materials, including websites, ads, flyers and signs that show a licensee's name, no smaller than the smallest type used.
Team names need a member's surname plus 'team', 'group' or 'associates', and cannot use 'broker'. Subdivision ads must be accurate and verifiable, and developers are liable for ads made by their marketers.
Built against competing launches and price bands
Logo, type, color and art direction, from $12,000
Compliant with DRE disclosure and subdivision advertising rules
Shot in-house, planned around FilmLA permits
It names and positions a development, designs its identity and applies it across the website, brochures, sales center and ads, within Measure ULA price bands and California DRE advertising rules.
The DRE license number on first-contact materials, accurate and verifiable subdivision claims, and team names that include a member's surname.
TERAMOK publishes brand identity from $12,000; full naming and launch systems scope higher.