Miami Branded Residences Index
A structured, quarterly reference to every named branded-residence project in Miami: hospitality, automotive, and fashion brands, with developers, unit counts, and construction status as reported by Florida YIMBY, Multi-Housing News, PROFILEmiami, and developer announcements through mid-2026. Free to cite with attribution.
Key findings
- 01
Miami's branded-residence pipeline is the deepest in the United States, per industry reporting, spanning hospitality names (Waldorf Astoria, St. Regis, Baccarat), automotive houses (Bentley, Mercedes-Benz, Pagani), and fashion (Dolce and Gabbana).
- 02
The named active projects alone put roughly 2,300 branded residences into the market, and reported completions cluster in 2027 and 2028: several sales galleries will be competing for the same international luxury buyer at the same time.
- 03
Brand licensing raises the pricing ceiling but also the marketing bar: every one of these projects is selling a brand promise years before the building exists, which makes presale marketing the load-bearing discipline of the pipeline.
The new skyline, to scale
Seven of the named towers, drawn by story count as reported. Hover or tap a tower for its details.
Active pipeline: under construction or in sales
| Project | Area | Developer | Units | Status, per reporting |
|---|---|---|---|---|
| Mercedes-Benz Places | Brickell | JDS Development Group | 791 | 67 stories; under construction, second tower ground broken; announced occupancy target 2027 |
| Cipriani Residences Miami | Brickell | Mast Capital | 397 | 80 stories; past halfway, glass installation started; completion reported ~2028 |
| Waldorf Astoria Residences | Downtown | PMG with Greybrook | 360 | Miami's first supertall at 1,049 ft; final construction phase; residences reported over 90% sold |
| Baccarat Residences | Brickell riverfront | Related Group with GTIS | 360 | 75 stories; vertical construction; completion reported Q1 2028 |
| Bentley Residences | Sunny Isles Beach | Dezer Development | 216 | Vertical past level 7 as of June 2026; completion reported ~2028 |
| The St. Regis Residences, Miami | South Brickell | Related Group + Integra | 152 | 50 stories on Biscayne Bay; under construction; completion reported ~2027 |
| Pagani Residences | North Bay Village | Sales led by Fortune International | 70 | Construction began May 2026; record $30M penthouse pricing for the area |
| 888 Brickell by Dolce&Gabbana | Brickell | JDS Development Group | n/a | 1,049 ft condo-hotel; in active sales as of August 2026 |
Announced, details pending
| Project | Area |
|---|---|
| Aman Miami Beach | Mid-Beach |
| Faena Residences | Mid-Beach |
| Residences at Mandarin Oriental | Brickell |
| Four Seasons Coconut Grove | Coconut Grove |
| St. Regis Sunny Isles | Sunny Isles Beach |
Completed landmarks
| Project | Details | Completed |
|---|---|---|
| Aston Martin Residences | Downtown, 391 units | 2024 |
| Porsche Design Tower | Sunny Isles Beach, 132 units | 2017 |
| Residences by Armani/Casa | Sunny Isles Beach, 308 units | 2019 |
A decade in the making, delivering all at once
Miami built one branded landmark at a time for twenty years. The current wave delivers most of its 2,300 residences inside a two-year window.
The capital behind the wave
Three reported construction loans alone account for more than $1.75 billion of financing:
The details buyers remember
A car elevator to your living room
Bentley Residences includes the Dezervator, a dedicated elevator that carries residents' cars up to sky garages beside their homes, continuing the concept Dezer proved at Porsche Design Tower.
As reported by project coverageMiami's first supertall
The Waldorf Astoria tower reaches 1,049 feet across 100 stories, the first building in Miami to cross the supertall threshold.
Florida YIMBYRecord penthouses in North Bay Village
Pagani Residences debuted penthouses at $30M and $28.5M, record pricing for the neighborhood, in the first residential project designed by hypercar founder Horacio Pagani.
Pagani Residences press releaseA foundation poured like a record
Cipriani Residences completed the largest foundation pour in Brickell in 2024 on its way to 80 stories.
PROFILEmiamiThree brand worlds, one skyline
Hospitality names (Waldorf Astoria, St. Regis, Cipriani), automotive houses (Bentley, Mercedes-Benz, Pagani), and luxury maisons (Baccarat, Dolce and Gabbana) are building side by side, a mix no other US city carries at this depth.
Industry reportingThe buyer pool is global
Branded residences sell a brand promise years before delivery, which is why sales galleries, film, and international campaigns carry the economics long before any lobby exists.
TERAMOK analysisThe absorption question
Read the index as a sales calendar. Roughly 2,300 branded residences are moving toward reported completions concentrated in 2027 and 2028, most of them selling to the same pool: international luxury buyers comparing brand promises years before any lobby exists. A branded project that waits for the finished building to market itself has surrendered its premium; the brand license is a presale asset, and the projects that treat it that way will absorb first. The marketing system for this project type is described in our presale marketing practice and modeled in the presale budget calculator. The full argument for why marketing carries the branded premium is published separately: the brand sells the building.
Questions about this data
Which branded residences are coming to Miami?
The largest named projects under construction are Bentley Residences in Sunny Isles Beach (216 units), Mercedes-Benz Places in Brickell (791 units), Cipriani Residences Miami (397 units), St. Regis Residences on South Brickell (152 units), Baccarat Residences on the Brickell riverfront (360 units), Pagani Residences in North Bay Village (70 units), 888 Brickell by Dolce and Gabbana, and the Waldorf Astoria Hotel and Residences downtown, per mid-2026 public reporting. Announced projects include Aman Miami Beach, Faena Residences, Mandarin Oriental, and Four Seasons Coconut Grove.
What is a branded residence?
A residential development that licenses the name and standards of a luxury brand, from hospitality names like Waldorf Astoria and St. Regis to automotive and fashion houses like Bentley, Pagani, and Dolce and Gabbana. Buyers pay a premium for brand-managed services and design; developers get faster absorption and higher pricing, which is why presale marketing carries the economics.
How many branded residence units are in Miami's pipeline?
The named projects tracked in this index account for roughly 2,300 residences in active construction or sales as of mid-2026, with most deliveries clustering in 2027 and 2028, plus several announced projects not yet counted.
Who does presale marketing for branded residences?
TERAMOK builds presale systems for luxury and branded developments: positioning, cinema-grade film, launch websites with reservation funnels, and paid media, measured against reservation milestones. The reference result is 22 of 48 units reserved before groundbreaking on a Chicago development, documented in a published case study.
Launching a branded development?
TERAMOK builds presale systems for luxury and branded projects: positioning, cinema-grade film, launch websites with reservation funnels, and paid media, on one in-house team with published pricing.
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