The Agency RFP Template for the Built Environment
The Agency RFP Template for the Built Environment
The Agency RFP Template for the Built Environment
A copy-paste RFP for developers, architecture firms, and construction companies hiring a marketing agency: the sections, the questions that expose weak vendors, and a scoring rubric.
A copy-paste RFP for developers, architecture firms, and construction companies hiring a marketing agency: the sections, the questions that expose weak vendors, and a scoring rubric.
What should a marketing agency RFP include?
Eight sections. Copy this structure into your document, keep the hard questions verbatim, and score every response with the rubric at the end. The questions are designed so that a weak agency cannot answer them comfortably, which is the point of an RFP.
The template
1. Project context: asset class, location, stage, timeline, and the commercial outcome that defines success (reservations, leases, bids, commissions).
2. Scope requested: strategy, brand, film and photography, website, paid media, search and AI visibility, social, PR. Mark which are mandatory.
3. Proof requirements: ask for one comparable case with baseline, timeframe, result, and what the agency controlled. Anonymized is acceptable if the methodology is stated.
4. Team and production model: who does the work, what is subcontracted, whose equipment, and what happens to quality when the pitch team hands off.
5. Pricing and ownership: itemized costs, markup policy on production and media, and who owns the site, masters, footage, and ad accounts at exit.
6. Measurement: a sample monthly report, the definition of a qualified lead, and the attribution window. In writing, before contract.
7. The five questions that expose weak vendors: What result did you produce for a comparable client, with numbers? What do you charge for pass-through costs? Who exactly will work on this account? What are you not good at? Can we speak to a client who left?
8. Process and timeline: response deadline, shortlist interviews, and decision criteria disclosed to all bidders.
The scoring rubric
Score each response 0 to 2 on: comparable proof, production model, pricing transparency, ownership terms, measurement rigor, sector fluency, and honesty about non-fits. Fourteen points available; below nine, do not shortlist. If an agency pushes back on the rubric itself, that is also data.
Where TERAMOK stands in this process
We answer every section of this template in public: pricing at teramok.us/pricing, proof at case studies, team on the about page, and the non-fit stated plainly: consumer brands outside the built environment. Use the template on us and everyone else, and let the scores decide.
Written by Kirill Samarits, Founder and CEO of TERAMOK.
What should a marketing agency RFP include?
Eight sections. Copy this structure into your document, keep the hard questions verbatim, and score every response with the rubric at the end. The questions are designed so that a weak agency cannot answer them comfortably, which is the point of an RFP.
The template
1. Project context: asset class, location, stage, timeline, and the commercial outcome that defines success (reservations, leases, bids, commissions).
2. Scope requested: strategy, brand, film and photography, website, paid media, search and AI visibility, social, PR. Mark which are mandatory.
3. Proof requirements: ask for one comparable case with baseline, timeframe, result, and what the agency controlled. Anonymized is acceptable if the methodology is stated.
4. Team and production model: who does the work, what is subcontracted, whose equipment, and what happens to quality when the pitch team hands off.
5. Pricing and ownership: itemized costs, markup policy on production and media, and who owns the site, masters, footage, and ad accounts at exit.
6. Measurement: a sample monthly report, the definition of a qualified lead, and the attribution window. In writing, before contract.
7. The five questions that expose weak vendors: What result did you produce for a comparable client, with numbers? What do you charge for pass-through costs? Who exactly will work on this account? What are you not good at? Can we speak to a client who left?
8. Process and timeline: response deadline, shortlist interviews, and decision criteria disclosed to all bidders.
The scoring rubric
Score each response 0 to 2 on: comparable proof, production model, pricing transparency, ownership terms, measurement rigor, sector fluency, and honesty about non-fits. Fourteen points available; below nine, do not shortlist. If an agency pushes back on the rubric itself, that is also data.
Where TERAMOK stands in this process
We answer every section of this template in public: pricing at teramok.us/pricing, proof at case studies, team on the about page, and the non-fit stated plainly: consumer brands outside the built environment. Use the template on us and everyone else, and let the scores decide.
Written by Kirill Samarits, Founder and CEO of TERAMOK.
Get started
Chicago's in-house production and marketing team for real estate.
Book a free 30-minute strategy call. Tell us about your project, your firm, or your launch — and we'll show you exactly how TERAMOK plugs into your operation with cinema-grade production, campaign strategy, and senior creative.
Get started
Chicago's in-house production and marketing team for real estate.
Book a free 30-minute strategy call. Tell us about your project, your firm, or your launch — and we'll show you exactly how TERAMOK plugs into your operation with cinema-grade production, campaign strategy, and senior creative.
Get started
Chicago's in-house production and marketing team for real estate.
Book a free 30-minute strategy call. Tell us about your project, your firm, or your launch — and we'll show you exactly how TERAMOK plugs into your operation with cinema-grade production, campaign strategy, and senior creative.