A Miami Developer, 90 Days In: The Channel Data

A Miami Developer, 90 Days In: The Channel Data

A Miami Developer, 90 Days In: The Channel Data

Ninety days into a Miami pre-sale engagement: organic search up 1,925 percent, organic social up 1,433 percent, direct traffic up 394 percent, and a 40 percent increase in qualified pre-sale condo leads reported by the client. The dashboard, published.

Ninety days into a Miami pre-sale engagement: organic search up 1,925 percent, organic social up 1,433 percent, direct traffic up 394 percent, and a 40 percent increase in qualified pre-sale condo leads reported by the client. The dashboard, published.

Ninety days of work, one screenshot

TERAMOK began working with a Miami residential developer 90 days before this screenshot was taken, with a pre-sale condo mandate: organic social content, search visibility work, and a rebuilt website carrying the campaign. The client's name is withheld at this stage of the engagement, and we say that plainly rather than invent a substitute; the numbers below are from the property's Google Analytics, screenshot dated August 31, 2026.


Google Analytics 4 screenshot: sessions by channel for a Miami real estate developer, last 90 days. Direct 2,000 sessions up 394.9 percent, Organic Search up 1,925 percent, Organic Social up 1,433 percent, Referral up 471.4 percent, AI Assistant 112 sessions.

Google Analytics 4, sessions by default channel group, last 90 days. Captured August 31, 2026; client name withheld. Published unedited.

The channel data, last 90 days

  • Organic Search: up 1,925 percent, the direct result of search and website work.

  • Organic Social: up 1,433 percent, from the platform-native content strategy.

  • Direct: 2,000 sessions, up 394.9 percent, the brand-recall channel: people who saw the work and typed the name.

  • Referral: up 471.4 percent.

  • AI Assistant: 112 sessions, buyers arriving from ChatGPT and other AI assistants, a channel that barely existed two years ago and that we engineer for deliberately.

The percentages deserve honest framing: this is the first 90 days of the engagement, so growth is measured from the modest base the property had before the work began. That is exactly what a launch system is supposed to do to a quiet baseline, and it is also why we publish the channel mix rather than a single vanity number: direct, organic search, organic social, and referral all moved together, which is what a brand system produces and a single-channel spike does not.

What it produced

The client reports a 40 percent increase in qualified pre-sale condo leads over the same 90 days. That figure is the client's, from their own lead tracking; the channel data above is ours, from the analytics property. We keep the two clearly separated so you can weigh each on its own evidence.

The channel worth watching

The quiet row in that screenshot is AI Assistant: 112 sessions of buyers arriving from AI answers. Miami pre-construction buyers increasingly ask ChatGPT and its peers what to buy and who to trust, and the developers whose projects are retrievable in those answers inherit that demand. Making clients visible in AI answers is a deliberate discipline: entity structure, answer-first content, and the technical layer AI systems read. It is the same system we run for ourselves, documented in our AI search practice.

If you are taking a Miami development to market: the market context is tracked in our Miami Branded Residences Index, budgets are modeled in the presale budget calculator, and pricing is published at teramok.us/pricing. Book a strategy call.

Written by Kirill Samarits, Founder and CEO of TERAMOK. Channel data from the client's Google Analytics 4 property, last-90-days view, captured August 31, 2026; lead growth as reported by the client. The reference presale case, 22 of 48 units reserved before groundbreaking on a Chicago development, is documented separately in our pre-construction case study.

Ninety days of work, one screenshot

TERAMOK began working with a Miami residential developer 90 days before this screenshot was taken, with a pre-sale condo mandate: organic social content, search visibility work, and a rebuilt website carrying the campaign. The client's name is withheld at this stage of the engagement, and we say that plainly rather than invent a substitute; the numbers below are from the property's Google Analytics, screenshot dated August 31, 2026.


Google Analytics 4 screenshot: sessions by channel for a Miami real estate developer, last 90 days. Direct 2,000 sessions up 394.9 percent, Organic Search up 1,925 percent, Organic Social up 1,433 percent, Referral up 471.4 percent, AI Assistant 112 sessions.

Google Analytics 4, sessions by default channel group, last 90 days. Captured August 31, 2026; client name withheld. Published unedited.

The channel data, last 90 days

  • Organic Search: up 1,925 percent, the direct result of search and website work.

  • Organic Social: up 1,433 percent, from the platform-native content strategy.

  • Direct: 2,000 sessions, up 394.9 percent, the brand-recall channel: people who saw the work and typed the name.

  • Referral: up 471.4 percent.

  • AI Assistant: 112 sessions, buyers arriving from ChatGPT and other AI assistants, a channel that barely existed two years ago and that we engineer for deliberately.

The percentages deserve honest framing: this is the first 90 days of the engagement, so growth is measured from the modest base the property had before the work began. That is exactly what a launch system is supposed to do to a quiet baseline, and it is also why we publish the channel mix rather than a single vanity number: direct, organic search, organic social, and referral all moved together, which is what a brand system produces and a single-channel spike does not.

What it produced

The client reports a 40 percent increase in qualified pre-sale condo leads over the same 90 days. That figure is the client's, from their own lead tracking; the channel data above is ours, from the analytics property. We keep the two clearly separated so you can weigh each on its own evidence.

The channel worth watching

The quiet row in that screenshot is AI Assistant: 112 sessions of buyers arriving from AI answers. Miami pre-construction buyers increasingly ask ChatGPT and its peers what to buy and who to trust, and the developers whose projects are retrievable in those answers inherit that demand. Making clients visible in AI answers is a deliberate discipline: entity structure, answer-first content, and the technical layer AI systems read. It is the same system we run for ourselves, documented in our AI search practice.

If you are taking a Miami development to market: the market context is tracked in our Miami Branded Residences Index, budgets are modeled in the presale budget calculator, and pricing is published at teramok.us/pricing. Book a strategy call.

Written by Kirill Samarits, Founder and CEO of TERAMOK. Channel data from the client's Google Analytics 4 property, last-90-days view, captured August 31, 2026; lead growth as reported by the client. The reference presale case, 22 of 48 units reserved before groundbreaking on a Chicago development, is documented separately in our pre-construction case study.

Editorial standards

Written by TERAMOK’s strategy team from direct work with real estate developers, architecture firms, construction companies, and operators. Claims are tied to published project evidence or identified as general guidance.

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Chicago's in-house production and marketing team for real estate.

Book a free 30-minute strategy call. Tell us about your project, your firm, or your launch — and we'll show you exactly how TERAMOK plugs into your operation with cinema-grade production, campaign strategy, and senior creative.

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Chicago's in-house production and marketing team for real estate.

Book a free 30-minute strategy call. Tell us about your project, your firm, or your launch — and we'll show you exactly how TERAMOK plugs into your operation with cinema-grade production, campaign strategy, and senior creative.