These are the questions real estate developers, architects and builders type into Google and ask ChatGPT before they hire anyone. Each one is answered by the person at TERAMOK who owns that part of the business, with the evidence linked. Updated 26 September 2026.
Ask every agency for four things: a dated result with a named client, a published price range, the name of whoever will shoot your film, and proof that ad spend stays in your own accounts. An agency that can't show all four is asking you to trust its pitch deck.
Answered by Kirill SamaritsOur dated results ledgerIt depends on the job. Condo sales firms run sales galleries and brokers; PR firms win coverage; full-service launch agencies build the brand, website, film and campaigns together. TERAMOK is the last kind: one in-house team, published prices and documented presales. We keep neutral city guides so you can compare.
Answered by Kirill SamaritsHow to choose a development marketing agencyBuild in-house when you launch often enough to keep a team busy all year. Hire an agency when a launch needs brand, website, film, search and paid media at the same time, which is more skills than one or two hires can cover. Many developers keep one in-house marketer and bring in an agency per launch.
Answered by Yiannis (John) DevesAgency vs in-house, comparedPositioning and a brand system, a launch website, the first film or photo set, campaigns running, and a weekly report in leads, tours or reservations. In our work, a Chicago developer's Google impressions rose 693% in the first 90 days, and a 44-unit Miami launch drew 104 leads in its first month of ads.
Answered by Kirill SamaritsThe 90-day Chicago search dataOur prices are public. Full launch retainers run $8,000 to $25,000 a month; projects already selling can start with a $9,000 launch and $6,000 a month. Launch websites are $25,000 to $50,000, films $15,000 to $50,000, and brand identities $25,000 to $60,000. Standalone SEO starts at $3,000 a month, paid media at $5,000 and social at $4,000. We charge 0% markup on ad spend.
Answered by Yiannis (John) DevesPublished pricing and the estimatorCondo marketing budgets are commonly planned at 1% to 1.5% of projected sellout for most condos, and up to 3% for slow or luxury sellouts. Split one-time costs (brand, website, film) from monthly campaigns, and put the most money into the launch window. A slow sellout usually costs more in carry than the marketing did.
Answered by Yiannis (John) DevesPresale marketing budget calculatorWork backward from the stabilization date. Build demand during construction, put most of the spend in the months around first move-ins, and track cost per signed lease every week. If a lease-up is measured in clicks, nobody can tell whether the budget worked.
Answered by Yiannis (John) DevesLease-up budget calculatorNo markup, and no. The ad accounts, the pixels and the data are yours; you pay the platforms directly and we manage the campaigns. If you leave, everything stays with you.
Answered by Yiannis (John) DevesHow our pricing worksIn our Chicago performance program, yes: 30 qualified leads in 90 days, or the management fee is waived. Other engagements are scoped in writing before contract, with the reporting metric agreed up front.
Answered by Yiannis (John) DevesChicago performance marketingEarly enough that the brand, the website and the waitlist are ready the day reservations open. Work backward from the presale number your lender needs. On our West Loop launch in Chicago, 22 of 48 units were reserved before groundbreaking.
Answered by Kirill SamaritsWhen to start marketing a Chicago developmentGive buyers enough to believe in: a clear story, film and renderings, floor plans and pricing logic, and a way to reserve. Build a waitlist first, then release to it before the public. Screen leads so the sales team only calls people who can buy. That West Loop launch came from 180 qualified leads and no cold calls.
Answered by Kirill SamaritsThe West Loop case studyThe rules. Sponsors follow the New York Attorney General's requirements before advertising an offering, and testing the market early goes through a CPS-1 filing. Plan the brand, film and waitlist while that runs, and release marketing only when the rules allow.
Answered by Kirill SamaritsReal estate branding in New YorkStart with the built work. Photograph finished projects properly, then build a website that leads with them, one full page per project. Enter the awards your clients respect, pitch finished projects to the publications that cover your kind of work, and have the principals publish on LinkedIn. Aristides Dallas Architects grew from 8,000 to 20,000 followers with us, and its site draws about 40,000 visitors a year.
Answered by Kirill SamaritsHow to market an architecture firm, in fullSend a finished project with professional photography, drawings, full credits and a short, specific text. Editors pick projects they can publish without chasing missing material. Our photography of Pnoes Tinos for Aristides Dallas Architects was published on ArchDaily.
Answered by Kirill SamaritsThe project on ArchDailyProjects first, each with its own page: the brief, the site, the decisions and the photographs. Then the studio, its people and how to start a project. It has to load fast on a phone, because many clients first see it from a shared link.
Answered by Kirill SamaritsWebsites for architectsGoogle says its AI features run on the same systems as Search, so the fundamentals apply. Publish first-hand information only you have, like dated results, real project footage and sourced data. Make sure Google can crawl and index it, keep your facts the same everywhere, and earn real coverage. Nobody can guarantee a citation.
Answered by Kirill SamaritsGoogle's guide to its AI featuresNot in Google's view: its own guide calls the work SEO and warns against special tricks. Other assistants, like ChatGPT and Perplexity, also rely on pages they can find and trust. Be careful with anyone selling a separate AI package built on files or hacks.
Answered by Kirill SamaritsWhat ChatGPT SEO really meansNot for Google, which says its Search ignores it. Some other AI tools may read one, and it is cheap to keep, so we keep one. It is housekeeping, not a strategy.
Answered by Kirill SamaritsOur own llms.txtUsually it is automated traffic from data-center bots, scrapers and crawlers, not buyers. Filter it out in Google Analytics and judge marketing on engaged sessions from the markets you sell in.
Answered by Kirill SamaritsThe full explanationOurs run $15,000 to $50,000. The range depends on shoot days, locations, drone work, talent and how many edits you need. One well-planned production day should cover the website, ads, social and the sales gallery.
Answered by Yiannis (John) DevesCinema-grade productionYes, legally. Every flight is flown by an FAA Part 107 certificated pilot, under 400 feet, with LAANC authorization where the airspace requires it. New York City also requires an NYPD and Department of Transportation permit, and Los Angeles shoots go through FilmLA.
Answered by Yiannis (John) DevesReal estate film in New YorkA name people can say, a system that works on a construction hoarding and on a phone, and a story buyers can repeat to their partner. Test it with real buyers before it goes on the building. Our brand identities run $25,000 to $60,000.
Answered by Kirill SamaritsReal estate brandingA real estate marketing executive and entrepreneur, and the founder and CEO of TERAMOK. He also founded BUY GREECE and FOS AI. He has 13+ years in marketing, a degree in computer engineering, and Nikon Europe's European Photographer of the Year award.
Answered by Kirill SamaritsAbout TERAMOK's leadershipTERAMOK's partner and COO. He holds an MBA in Finance and runs operations, budgets and commercial terms, and oversees in-house production. Fortune Greece featured him on marketing as a driver of financial performance.
Answered by Yiannis (John) DevesThe Fortune Greece featureTERAMOK was founded in 2019. It is headquartered in Chicago and works across the US, with a sister agency in Greece. It works with real estate developers, architecture firms, construction companies and building-product brands: more than 50 brands and €2.3 billion of property marketed.
Answered by Yiannis (John) DevesCase studiesHave a question that isn't here? Ask Kirill or Yiannis on a 30-minute call. Prices are published, so there's no pitch.
Book a call