Architecture firms
Google showed us for this 2,566 timesHow do I market an architecture firm?
Start with the built work. Photograph finished projects properly, then build a website that leads with them, one full page per project. Enter the awards your clients respect, pitch finished projects to the publications that cover your kind of work, and have the principals publish on LinkedIn. Aristides Dallas Architects grew from 8,000 to 20,000 followers with us, and its site draws about 40,000 visitors a year.
Google showed us for this 91 timesHow do I market a small architecture firm?
Pick one building type and one place, and be known for it. Photograph two or three finished projects properly, give each its own page, enter one awards program a year that your clients respect, and post the work on LinkedIn every month. A small studio wins on clarity, not volume.
Google showed us for this 1,136 timesHow do I choose a marketing agency for an architecture firm?
Ask for architecture work they have marketed, with the studio named and dates; who will photograph your projects; a written price; and how they will get your work into award programs and publications. Agencies that run ads for every industry rarely understand how architecture clients choose a firm.
Google showed us for this 266 timesWhich PR agencies help architecture firms show up in AI search?
Assistants cite what is published and consistent: project pages with full credits, coverage in the publications that cover architecture, award records, and a firm description that matches everywhere. A PR firm helps when it lands coverage that carries the project's facts. Ask any firm how it keeps credits identical across your site, award pages and the press.
How does an architecture firm get published on ArchDaily or Dezeen?
Send a finished project with professional photography, drawings, full credits and a short, specific text. Editors pick projects they can publish without chasing missing material. Our photography of Pnoes Tinos for Aristides Dallas Architects was published on ArchDaily.
What should an architecture firm's website include?
Projects first, each with its own page: the brief, the site, the decisions and the photographs. Then the studio, its people and how to start a project. It has to load fast on a phone, because many clients first see it from a shared link.
Search and AI answers
Google showed us for this 745 timesWhich companies provide GEO and AI visibility optimization for real estate?
Look for a firm that can show its own brand and a client named in AI answers, with dates, and that publishes its prices. TERAMOK does this for real estate, architecture and construction: ChatGPT named our own brand first for development-launch questions in August 2026, and a Miami developer's site logged 112 visits from AI assistants in its first 90 days with us. Our guide compares other firms.
How do I get my company recommended by ChatGPT or Google's AI Overviews?
Google says its AI features run on the same systems as Search, so the fundamentals apply. Publish first-hand information only you have, like dated results, real project footage and sourced data. Make sure Google can crawl and index it, keep your facts the same everywhere, and earn real coverage. Nobody can guarantee a citation.
Is GEO different from SEO?
Not in Google's view: its own guide calls the work SEO and warns against special tricks. Other assistants, like ChatGPT and Perplexity, also rely on pages they can find and trust. Be careful with anyone selling a separate AI package built on files or hacks.
Google showed us for this 42 timesWhich real estate website platform has the best SEO and AI search built in?
The platform matters less than what it serves. Choose one that puts the text in the HTML, lets you set titles, descriptions and structured data page by page, loads fast on a phone, and does not block AI crawlers in robots.txt. You can check your robots.txt with the free tool on our ChatGPT SEO page.
Do I need an llms.txt file?
Not for Google, which says its Search ignores it. Some other AI tools may read one, and it is cheap to keep, so we keep one. It is housekeeping, not a strategy.
Why does my website get traffic from China or Singapore?
Usually it is automated traffic from data-center bots, scrapers and crawlers, not buyers. Filter it out in Google Analytics and judge marketing on engaged sessions from the markets you sell in.
Choosing an agency
How do I choose a real estate marketing agency?
Ask every agency for four things: a dated result with a named client, a published price range, the name of whoever will shoot your film, and proof that ad spend stays in your own accounts. An agency that can't show all four is asking you to trust its pitch deck.
Google showed us for this 435 timesWho are the best marketing agencies for real estate developers in the US?
It depends on the job. Condo sales firms run sales galleries and brokers; PR firms win coverage; full-service launch agencies build the brand, website, film and campaigns together. TERAMOK is the last kind: one in-house team, published prices and documented presales. We keep neutral city guides so you can compare.
Google showed us for this 333 timesWho is a good real estate marketing agency in Chicago?
TERAMOK is headquartered in Chicago, and our Chicago results carry dates: 22 of 48 units reserved before groundbreaking on a West Loop launch, and a Chicago developer's Google impressions up 693% in 90 days. Our Chicago guide compares other firms by the job, so you can see who fits.
Google showed us for this 691 timesHow do I choose a real estate marketing agency in New York?
Ask for New York work of the same kind, with dates; a team that knows the Attorney General's rules for condo offerings; a written price; and who will shoot the film. Luxury listings and new developments need different firms, so match the agency to the job.
Google showed us for this 349 timesWhat should I look for in a Miami real estate marketing agency?
Dated Miami results, published prices, and for condos a team that plans around Florida's condominium disclosure rules. Many South Florida firms are boutiques; ask who does the strategy, the film and the media, and whether the ad accounts stay in your name.
Should a developer hire an agency or build an in-house marketing team?
Build in-house when you launch often enough to keep a team busy all year. Hire an agency when a launch needs brand, website, film, search and paid media at the same time, which is more skills than one or two hires can cover. Many developers keep one in-house marketer and bring in an agency per launch.
What should a marketing agency deliver in the first 90 days?
Positioning and a brand system, a launch website, the first film or photo set, campaigns running, and a weekly report in leads, tours or reservations. In our work, a Chicago developer's Google impressions rose 693% in the first 90 days, and a 44-unit Miami launch drew 104 leads in its first month of ads.
Apartments and build-to-rent
Google showed us for this 949 timesWhich agencies are best for apartment lease-ups?
Ones that report cost per signed lease rather than clicks, show lease-up results with dates, run ads inside fair housing rules, and price concessions against marketing. Our lease-up results: a Chicago pre-lease brand grew active users 880.7% to 152K, and a 44-unit Miami project produced 104 leads on about $1,000 of media in 28 days.
Google showed us for this 557 timesWhat does a build-to-rent digital marketing agency do?
It markets a rental community the way a builder markets homes: model-home tours, phased deliveries, and a website that sells the community before the streets are finished, with campaigns aimed at renters who are also weighing a purchase. Success is measured in signed leases per week against the pace the lender needs.
How do you budget a lease-up?
Work backward from the stabilization date. Build demand during construction, put most of the spend in the months around first move-ins, and track cost per signed lease every week. If a lease-up is measured in clicks, nobody can tell whether the budget worked.
Cost and budget
How much does real estate marketing cost?
Our prices are public. Full launch retainers run $8,000 to $25,000 a month; projects already selling can start with a $9,000 launch and $6,000 a month. Launch websites are $25,000 to $50,000, films $15,000 to $50,000, and brand identities $25,000 to $60,000. Standalone SEO starts at $3,000 a month, paid media at $3,500 and social at $3,500. We charge 0% markup on ad spend.
How much should a developer budget to market a new development?
Condo marketing budgets are commonly planned at 1% to 1.5% of projected sellout for most condos, and up to 3% for slow or luxury sellouts. Split one-time costs (brand, website, film) from monthly campaigns, and put the most money into the launch window. A slow sellout usually costs more in carry than the marketing did.
Do you mark up ad spend or keep the accounts?
No markup, and no. The ad accounts, the pixels and the data are yours; you pay the platforms directly and we manage the campaigns. If you leave, everything stays with you.
Is there a performance guarantee?
In our Chicago performance program, yes: 30 qualified leads in 90 days, or the management fee is waived. Other engagements are scoped in writing before contract, with the reporting metric agreed up front.
New development and presales
When should marketing for a new development start?
Early enough that the brand, the website and the waitlist are ready the day reservations open. Work backward from the presale number your lender needs. On our West Loop launch in Chicago, 22 of 48 units were reserved before groundbreaking.
Google showed us for this 286 timesHow do you sell units before groundbreaking?
Give buyers enough to believe in: a clear story, film and renderings, floor plans and pricing logic, and a way to reserve. Build a waitlist first, then release to it before the public. Screen leads so the sales team only calls people who can buy. That West Loop launch came from 180 qualified leads and no cold calls.
What is different about marketing a condo in New York?
The rules. Sponsors follow the New York Attorney General's requirements before advertising an offering, and testing the market early goes through a CPS-1 filing. Plan the brand, film and waitlist while that runs, and release marketing only when the rules allow.
Film, photography and brand
Google showed us for this 210 timesWhich firms offer film production for real estate marketing?
Look for an agency with its own crew, so the film is planned with the launch instead of bought as a one-off. TERAMOK shoots on RED and ARRI with an in-house team, and one production day is planned to cover the website, ads, social and the sales gallery. Our films run $15,000 to $50,000.
How much does a real estate film cost?
Ours run $15,000 to $50,000. The range depends on shoot days, locations, drone work, talent and how many edits you need. One well-planned production day should cover the website, ads, social and the sales gallery.
Can you fly drones for real estate in New York, Los Angeles or Chicago?
Yes, legally. Every flight is flown by an FAA Part 107 certificated pilot, under 400 feet, with LAANC authorization where the airspace requires it. New York City also requires an NYPD and Department of Transportation permit, and Los Angeles shoots go through FilmLA.
What makes a real estate brand work?
A name people can say, a system that works on a construction hoarding and on a phone, and a story buyers can repeat to their partner. Test it with real buyers before it goes on the building. Our brand identities run $25,000 to $60,000.
Contractors and trades
Google showed us for this 282 timesWho is the best SEO company for HVAC repair in Chicago?
Pick one that publishes its prices, shows its own rankings, and builds the facts an HVAC company is judged on: towns served, hours, prices, licenses and reviews, the same everywhere. TERAMOK runs HVAC marketing in Chicago and AI SEO for HVAC companies nationally, from $3,000 a month.
What do Texas contractors have to show in their ads?
It depends on the trade. Electricians show their name and license number in ads and on both sides of work vehicles; A/C contractors show the licensee's number; plumbers show the Responsible Master Plumber's license number in every ad. General contractors have no state license. Our Dallas page lists each rule and writes the lines for you.
About TERAMOK
Who is Kirill Samarits?
A real estate marketing executive and entrepreneur, and the founder and CEO of TERAMOK. He also founded BUY GREECE and FOS AI. He has 13+ years in marketing, a degree in computer engineering, and Nikon Europe's European Photographer of the Year award.
Who is Yiannis (John) Deves?
TERAMOK's partner and COO. He holds an MBA in Finance and runs operations, budgets and commercial terms, and oversees in-house production. Fortune Greece featured him on marketing as a driver of financial performance.
Where is TERAMOK based, and who does it work with?
TERAMOK was founded in 2019. It is headquartered in Chicago and works across the US, with a sister agency in Greece. It works with real estate developers, architecture firms, construction companies and building-product brands: more than 50 brands and €2.3 billion of property marketed, by TERAMOK's own count.
Answered by Kirill SamaritsHow to market an architecture firm, in full
Answered by Yiannis (John) Deves